Evening News: Taobao Tmall CTO Ruohai: Contentization has brought great growth this year; Tmall Double 11's second wave of trading volume exceeded 10 million yuan in 4 hours; Amazon became the world's first listed company with a market value of US$1 trillion; Liu Qiangdong transferred 45% of the shares of the No. 1 affiliated company; Lazada's sales in 11 minutes of sales increased by 124 times compared with the same period on weekdays...
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E-commerce newsletter
1. The second wave of Tmall Double 11 started in 4 hours and the transaction volume exceeded 10 million yuan.
According to news on November 11, the latest data from Tmall Double 11 shows that as of 24:00 on November 10, 4 hours after the opening of Tmall Double 11, 25,343 individual products have become super hot products with sales of over one million, and more than 2,000 individual products have sold more than 10 million yuan. According to reports, these super products come from international brands such as Apple, L'Oreal, Nike, and Estee Lauder, but also from domestic brands such as Haier, Midea, Xiaomi, Huawei, Anta, and Perchoa. Chinese products account for more than half, and new brands such as Spes, Xingjia, and Blue Box have also emerged with a large number of popular products. (Tianxia Online Business)
2. In the first half of Tmall Double 11, Alibaba Xiaomantu delivered nearly 2 million packages
On November 11, on Double 11, Ali Damo Academy and Cainiao Station equipped more than 400 universities across the country with Xiaomantu unmanned vehicles. As of the 11th, Xiaomantu delivered nearly 2 million packages in the first half of Tmall Double 11, doubled from the same period last year. Throughout the Double 11 cycle, the total number of unmanned vehicle delivery is expected to double last year. Xiaomanlu is an L4-level autonomous driving product developed by the DAMO Academy. It has participated in Tmall Double 11 for three consecutive years since its birth in 2020. During this period, contactless delivery methods have been rapidly popularized. This year, this Double 11, Xiaomanlu has contracted more than one-third of the delivery tasks in many universities. (E-commerce News)
3. The transaction volume of more than 500 special restaurants in JD Supermarket increased by more than 100% year-on-year in the year-on-year period.
On November 11, JD.com's Double 11 event this year reached its climax at 8 pm on November 10, opening the "peak 28 hours". In the first 10 minutes, in JD Supermarket, the transaction volume of 1,514 merchants on the food fresh food open platform increased by more than 100% year-on-year, and the transaction volume of more than 200 merchants on the pet open platform increased by 100% year-on-year, and the transaction volume of more than 500 special restaurants increased by more than 100% year-on-year. (JD Blackboard Newspaper)
4. The latest data of Tmall Double 11: The transaction volume of 44 Chinese time-honored brands has exceeded 10 million
On November 11, the second wave of Tmall Double 11 officially started buying at 8 pm on the 10th. As of midnight on the 10th, 44 Chinese time-honored brands have sold over 10 million yuan, including Luzhou Laojiao, Fenghuang Brand, Xinghua Village, Xinhua Bookstore, Dong'a, Moutai, Yanghe, Pianzihuang, Wuliangye, Huili, Tongrentang, Yunnan Baiyao, Qingdao Beer, etc. Data shows that many time-honored brands achieved a year-on-year increase in transaction volume on Tmall Double 11. (Yangzi Evening News)
5. Taobao and Tmall CTO Ruohai: Contentization has brought great growth this year
On November 11, in the "certainty" section of Tmall Double 11 merchant live broadcast in 2022, Taobao Tmall CTO Ruohai, Taobao Tmall General Manager Qi Gong, etc. shared the 2022 Double 11, how Taobao Tmall platform and related businesses can help merchants achieve certain growth. Taobao Tmall CTO Ruohai pointed out that contentization has brought great growth this year. "In the past, we have been very complete in product understanding, including product labels, category attributes, etc., which ensured high efficiency in matching people and goods. We are also constantly deepening our understanding of multiple modules such as audio and video, and gradually building a cognitive map of content. Merchants can realize content creation through clear topics and matching templates, and "add" content and products together, showing greater "power" than single content and single products. We have also launched "Content Advisor" to abstract traffic efficiency issues into indexes, namely content index and transaction index." (Qianniu Headlines)
Internet news
6. Liu Qiangdong transferred 45% of the shares of the affiliated company of No. 1 Store
On November 11, Tianyancha App showed that Shanghai JD Caiao E-Commerce Co., Ltd., an affiliated company of No. 1 Store, has undergone industrial and commercial changes recently, and Liu Qiangdong transferred 45% of his shares to Miao Qin, vice president of JD Group. Currently, the company is jointly held by Miao Qin, Li Yayun and Zhang Yun. It is worth mentioning that Liu Qiangdong had previously transferred his equity in JD.com, namely Jiangsu Jingdong Bangneng Investment Management Co., Ltd. to JD.com Vice President Miao Qin. (Tianyan Check)
7. JD Technology and Chongqing Mobile signed a strategic cooperation agreement
On November 11, JD.com recently signed a strategic cooperation framework agreement with China Mobile Chongqing Company. It is understood that the two sides will take Chongqing's development strategy as a guide and carry out cooperation in the fields of smart cities, smart communities, smart agriculture, environmental sanitation, urban management, emergency management, industrial Internet, etc. Wang Nan, vice president of JD Group, Yang Yong, deputy general manager of Chongqing Mobile, and others attended the signing ceremony. (JD Smart City)
Cross-border newsletter
8. Amazon becomes the world's first listed company with a market value of US$1 trillion
According to news on November 11, as of the close of US stocks on November 9 local time, Amazon's stock price fell 4.3%, and its market value fell from a record closing level of US$1.88 trillion in July 2021 to about US$879 billion, becoming the world's first listed company to evaporate US$1 trillion in market value. Some analysts pointed out that Amazon's market value plummeted due to multiple factors, mainly due to intensified inflation, tightening monetary policy and a lower-than-expected third-quarter performance report triggered a historic sell-off of its stocks. (Economic Reference News)
9. Lazada's sales in 11 minutes increased by 124 times compared with the same period on weekdays
According to the news on November 11, the latest data from Southeast Asian e-commerce platform Lazada showed that in the early morning of November 11, Lazada's Double 11 was launched for sale for only 11 minutes, and sales increased by 124 times compared with the same period on weekdays. It is understood that for this year's Double 11, Lazada launched concession activities such as the best price guarantee, classic special sale and Lazada shopping allowance, free shipping and daily cash back during the big promotion period. In addition, Lazada continues to promote the concept of "entertainment consumption" in consumer experience, and has launched new ways to play LazLive+ live carnival, Lazzie Star series online games, etc. Lazada expects to join forces with Cainiao to provide capacity guarantee for more than 450 trunk flights during Double 11 this year. (E-commerce News)
10. US Shop Premium Outlets cooperates with Tmall International to bring brand discounts
On November 11, during this year's Tmall Double 11, Tmall International cooperated with comprehensive real estate trust company Simon and US discount shopping center Shop Premium Outlets, so that Chinese consumers can collect overseas brand discount products through mobile APP. Simon and SPO launched a live shopping event through Taobao live broadcast. Chinese consumers in the United States can also go to Woodbury Common Premium Outlets in the Central Valley of New York, which will offer more discounts and offers from Double 11 to "Black Friday" at the end of November. With the cooperation between the two parties, SPO will provide some backend technology to Tmall International, so that Tmall International can instantly know product information and inventory. (Alibaba)
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