#Laogao E-commerce Newsletter#[E-commerce Evening News on October 27]

Evening information: Double 11 mobile Tmall App will be launched on 3D shopping; Oriental Selection will start a special live broadcast of Shandong Good Products from October 29 to 30; Douyin e-commerce will start a special governance of "experience points and scores" false transactions; TikTok Shop UK site will launch pet products; news says that the average daily GMV of the first month of the launch of the Pinduoduo cross-border platform Temu...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. 3D shopping online on Tmall App on Double 11

On October 27, the Tmall mobile app has been completely upgraded, 3D shopping is launched, and a new immersive shopping experience has been fully launched. Users do not need to use external devices to open the homepage of Tmall App on the mobile phone and slide the screen to enter the 3D space, and can rotate and view product details at will. Watches, jewelry and other products can be tried on and tried on in AR, while tents, electrical appliances and other products can be placed in a real space and previewed in the actual scene. In addition, Tmall App has teamed up with artists and designers to launch the first 50 exclusive digital works in the world in 3D. (E-commerce News)

2. Oriental Selection will start the live broadcast of Shandong Goods from October 29 to 30

This is the first time that Oriental Selection has come to Shandong to hold a live broadcast special session. It will work together to "Good Products Shandong", maximize its own resources, recommend Shandong's special products, and promote the culture of Qilu land. For this live broadcast event, Oriental Selection is expected to sell about 600 excellent products on the 2nd, focusing on agricultural products, specialties, and daily necessities that represent Shandong's characteristics, including Shandong tobacco potatoes, green onions, tomatoes and other fruits, as well as seafood such as cod, scallops, oysters, etc. In addition, Oriental Selection has reached cooperation with local Shandong companies, and has brought large-scale home appliances such as refrigerators and washing machines in live broadcasts for the first time. (E-commerce News)

3. Alibaba Mom launches two major business plans for the Double 11 National Grass Planting and Tmall Super Captain

On October 27, the 14th Tmall Double 11 is about to arrive. Alibaba Mama Platform Marketing Planning Center launched two major business plans: Double 11 National Grass Planting Plan and Tmall Super Captain. Through pre-storage, platform resource co-construction and crowd remarketing, it provides "nanny-style" escort to help merchants achieve a certain outbreak on Double 11. In addition, from November 4 to November 8, the Tmall Super Captain set sail again, and joined forces with the Tmall industry and ecological service providers to take stock of the most representative captain brands and launch the "Double 11 Tmall Super Captain - Member Benefit Day". (E-commerce News)

4. 1688 will adjust the store level evaluation system of merchants in the consumer goods industry on November 3

According to October 27, the 1688 platform today issued an announcement on adjusting the store level evaluation system of merchants in the consumer goods industry. The announcement shows that new store level evaluation indicators are added: based on the original indicators, the following indicators are added: the number of potential products, the number of Jinguan products, the total number of special pallets, the number of visitors, and the number of new visitors. Adjust the specific value of the evaluation indicator: Determine the specific value of each indicator based on the second-level categories of the store's business products as units, and determine the specific value of each indicator according to the unified single-item quantile. Therefore, there are differences in the specific values ​​of the same evaluation indicator under different secondary categories and store levels. (E-commerce News)

Internet news

5. Douyin e-commerce launches special governance on "experience points and scores" false transaction behavior

On October 27, Douyin E-commerce recently issued an announcement on the governance of violations of experience points and scored points, and launched a special governance action. The announcement stated that some merchants quickly improve store experience points by issuing ultra-low-priced welfare products. Common forms include: selling low-priced welfare products in the form of misplaced categories or categories, publishing ultra-low-priced virtual products with no substantial transaction content, selling ultra-low-priced welfare products through abnormal live broadcast rooms, etc. Such behaviors are false transactions and seriously undermine the platform's fair competition ecosystem. (E-commerce News)

6. JD.com’s Double 11 releases quality stores, super brand alliances and other measures

On October 27, JD Home and JD Hour Shopping, as important parts of JD's omni-channel strategy, will join forces with more than 200,000 offline physical stores nationwide this year on 111, help offline physical stores achieve real growth. In terms of traffic construction, JD Home and JD Hour Shopping will continue to strengthen the construction of traffic ecosystems, linking JD core channels, business, and IP projects for in-depth co-construction and expansion of the overall traffic position, so that merchants can achieve "traffic operationality". (E-commerce News)

Cross-border newsletter

7. Tmall International upgrades overseas direct purchase business and releases a new brand "Global Exploration"

On October 27, Tmall International’s overseas direct purchase business was officially upgraded a few days ago, and the new brand “Global Exploration” was released. At the same time, before Tmall Double 11, "Global Exploration" welcomed the official entry of the SPO, the largest Outlet shopping group in the United States. More than 1,500 big brands brought discounted prices for local Outlets, and more than 100,000 Outlet products were launched simultaneously around the world. At present, Tmall International has stocked more than 4 million imported goods in hundreds of overseas warehouses distributed around the world, including more than 3,000 whiskeys around the world, covering all six major production areas in Scotland. (E-commerce News)

8. TikTok Shop UK site will launch pet products

On October 27, media reported that TikTok Shop UK launched pet products on its platform, allowing users to purchase pet care products through its retail partners. UK shoppers can now buy pet food, accessories, snacks and supplements from brands such as Mars Petcare, Nestlé Purina and Lily's Kitchen directly through TikTok Shop. In addition, products from other pet care retailers including Herbal Dog Company, PatchPops Boutique and Lords And Labradors are also available for sale on TikTok Shop. It is understood that pet content is a popular and growing category on TikTok, with the hashtags #DogsOfTikTok and #PetsOfTikTok gaining billions of views on TikTok. (E-commerce News)

9. News says that the average daily GMV of the first month of the launch of the Pinduoduo cross-border platform Temu has exceeded US$1.5 million

On October 27, 36Kr learned from multiple independent sources that in more than a month after its launch, the average daily GMV of Pinduoduo's cross-border business Temu has exceeded US$1.5 million, with nearly 30,000 merchants entering the market, and SKUs ranging from 300,000 to 400,000, covering 24 first-level categories. As of October 26, Temu has reached 5th place in the US Apple Store Shopping APP, with the top four being Amazon Shopping, SHEIN, Walmart and Shop. The latest news is that Temu has entered the African market and opened downloads in the Canadian market. Insiders revealed that Temu's long-term goal is to achieve or even exceed Shein's $30 billion this year in the next five years. (E-commerce News)

10. Lazada and APEC 2022 reach cooperation to help the development of Southeast Asia's digital economy

On October 27, Lazada announced that it would work together with the 2022 Economic Forum of the Asia-Pacific Economic Cooperation Organization. This cooperation will enable Lazada to reach close cooperation with APEC and the Thai Ministry of Foreign Affairs to increase awareness of the summit’s priorities and values ​​and share knowledge. The partnership also acknowledges Lazada's commitment to building a strong e-commerce ecosystem in the region. "Lazada has been working closely with governments and businesses in the six markets we operate to build a high-quality digital ecosystem built for long-term growth," said James Dong, CEO of Lazada Group.