Evening information: Tmall has added "Cyclical Purchase Service Guarantee Standards"; Vipshop's Double 11 Special Sales Carnival will start early purchases at 8 pm on October 20; Douyin e-commerce has added "Merchant Reputation Level Standards" to obtain more rights and interests; Kuaishou imported e-commerce has upgraded control over cross-border beauty brand products to take effect on October 20; Wish will announce its third quarter results for 2022 on November 9...
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E-commerce newsletter
1. Tmall adds "Cyclical Purchase Service Guarantee Specifications"
On October 13, Tmall platform recently issued a public notice to add the "Cyclical Purchase Service Guarantee Standards". The announcement stated that in order to ensure the security of funds for buyers to purchase long-term performance products on the platform and improve the service experience of buyers' shopping, Tmall will add the "Cycle Purchase Service Guarantee Specifications". This rule change will be announced on October 12, 2022 and will officially take effect on October 19, 2022. The "Cyclical Purchase Service Guarantee Specifications" show that cyclical purchases refer to products that can be selected for delivery frequency and delivery plan provided by merchants to meet the buyer's cyclical delivery needs. (E-commerce News)
2. Vipshop Double 11 Special Sale Carnival will start early purchase at 8 pm on October 20
On October 13, Vipshop's Double 11 Special Sale Carnival will start in advance purchases at 8 pm on October 20. The overall event will be held in order of Double 11 in advance purchases (8 pm on October 20 to 8 pm on October 31), opening ceremony (8 pm on October 31 to 10 pm on November 4), category rotation period (10 pm on November 4 to 8 pm on November 10), and climax period (8 pm on November 10 to 10 pm on November 14). During the early purchase, opening ceremony and climax period, Vipshop will launch limited edition hits, super category celebrations, super brand celebrations, and all things coming. It is expected that more than 30,000 limited edition hits and more than 5,000 big-name brands will participate. During the category rotation period, trendy wear, sports, women's clothing, men's clothing, beauty makeup, family and other categories will be launched one after another to fully meet consumers' personalized needs.
Vipshop insists on brand sales to bring consumers the ultimate cost-effective goods. In this year's Double 11 sales carnival, the platform and the brand will be superimposed on the concessions, and a large number of popular products are distributed at a value-for-money price. Some big-name brand products still have discounts on the basis of 30% off. Vipshop also creates "Good Value Alliance", "Upgraded V Generation", "Must-buy List" and other shopping scenes through innovative consumption scenarios, bringing surprise experiences to consumers, creating more value for brands and merchants, and creating a "annual, really great value" consumption feast. At the same time, live broadcasts and other methods will be integrated to build a bridge between brand and consumers. During the Double 11 special sale carnival, Vipshop insists on abandoning routines and implementing the principle of simplifying preferential rules. Consumers do not need to assemble orders, and one product can enjoy the maximum discount. (Yibang Power)
3. Douyin e-commerce has added "Merchant Reputation Level Standards" and can gain more rights and interests
According to October 13, Douyin e-commerce recently issued a notice stating that in order to promote the construction of user trust and guide merchants to operate in a long-term and healthy manner, the "Merchant Reputation Level Standard" has been added, and the opinions collection period is from October 12, 2022 to October 19, 2022. These rules are to come into effect and implement for the first time on October 26, 2022. It is reported that the merchant’s reputation level is an important indicator that reflects the store’s long-term reputation accumulation, and is mainly based on the reputation points accumulated by merchants on the platform based on product evaluation. The higher the merchant’s reputation points, the higher the merchant’s reputation level, and will also gain more platform rights. (Webmaster's Home)
4. Kuaishou upgrades consumer privacy protection: the entire process of e-commerce order information is encrypted
According to October 13, Kuaishou E-commerce recently launched an upgrade of consumer privacy protection. On the basis of encrypting consumer privacy information, it will protect e-commerce order information in the entire process. Kuaishou E-commerce has released the "Kuaishou Upgrades Consumer Privacy Information Encryption Notice", upgrading the merchant system. A relevant person in charge of Kuaishou E-commerce said that this merchant system upgrade is for the purpose of protecting consumer personal information, blocking and encrypting consumer privacy information from the entire e-commerce consumption link from order generation to the time when the goods are properly placed, avoiding the abuse of consumer order information by merchants or third parties, and preventing privacy leakage from the root. It is reported that Kuaishou E-commerce's system upgrade for consumer information encryption is mainly divided into two parts. In addition to desensitizing consumer privacy information such as name, mobile phone number, and detailed delivery address involved in after-sales management, order management and other modules, Kuaishou also implements privacy encryption protection during the circulation of merchants, logistics and other links after consumers' orders leave the platform, opening up the entire process of order privacy protection to ensure the continuous security of consumer information.
Kuaishou E-commerce has previously connected with major domestic express delivery companies and launched Kuaishou electronic listing tool. From the beginning of generating express orders, the consumer's name, phone number, and detailed address are all marked with asterisks. On this basis, Kuaishou E-commerce has also deployed a privacy form function to "code" the order information posted on express parcels. "The privacy protection function that covers the entire process is to ensure that even the express box discarded by users will not become a risk point for privacy leakage." A relevant person in charge of Kuaishou Security said that in the future, it will continue to optimize and upgrade consumer privacy protection solutions, so that consumers can feel at ease and at ease through the use of new technologies. (Yibang Power)
Internet news
5. This year, Tmall Double 11 Cainiao Supply Chain continues to promote pre-sales speed to cover more than 300 cities
According to October 13, pre-sales in 2022 Tmall Double 11 will start at 8 pm on October 24. The reporter learned that this year, the Cainiao supply chain of Tmall Double 11 continued to promote the rapid pre-sale reach, covering more than 300 cities, and the number of packages covered is expected to increase by 50% year-on-year compared with last year's Double 11. With the change of gameplay, more consumers will receive the high-quality experience of "paying the final payment before going to bed and receiving the goods when waking up in the morning". In addition, during this year's Double 11, Cainiao Supply Chain will launch a batch of digital and intelligent products to provide guarantees for optimizing supply chain performance. (E-commerce News)
6. The MCN organization platform of Douyin Life Service is officially operated
According to October 13, in order to better assist institutions in operations and solve the pain points such as inconvenient offline settlement between institutions and experts and inefficient data analysis, the Douyin Life Service MCN organization platform has been officially launched and has been fully opened. The "Institutional Platform" hopes to protect the rights and interests of experts and MCN institutions by providing multiple services such as expert management and data analysis, and realize long-term operation of MCN institutions. Specifically, the "Institutional Platform" supports institutions to openly settle in. In the "Expert Management" module, it can bind experts, unbind experts, view all binding relationship experts data, etc., to help institutions manage experts in a unified manner; the financial billing function can clearly display the bill detailed data, and can enable users to quickly receive the income after completing group purchase and coupon verification in the store; when experts and institutions encounter disputes, they can initiate dispute mediation on the "Institutional Platform", and the platform will provide solution suggestions and take measures in accordance with the online agreement to protect the rights and interests of multiple parties in a timely manner. (E-commerce News)
Cross-border newsletter
7. Kuaishou imported e-commerce will control the upgrade of cross-border beauty brand products to take effect on October 20
The announcement stated that in order to optimize the business environment of Kuaishou imported e-commerce platform, the platform optimizes the link management of cross-border beauty control brands, and full-link logistics products from Korean duty-free shops to domestic bonded warehouses. The anchor can select products with confidence, users can shop without worries, and work together to create a long-term trust mechanism. This announcement was issued on October 12, 2022 and will take effect on October 20, 2022. (E-commerce News)
8. Wish will announce its third quarter results for 2022 on November 9
According to October 13, Wish recently announced that it will announce its third-quarter 2022 financial results after the close of Wednesday, November 9, 2022. Wish management will hold live conference calls and webcasts for shareholders, analysts and portfolio managers at 5:00 ET/2:00 PT that afternoon to discuss the company's third-quarter results. Wish's second-quarter financial report showed that Wish's second-quarter revenue was US$134 million; core platform market revenue was US$54 million; Product Boost revenue was US$11 million; and logistics revenue was US$69 million. Wish's total revenue costs and operating expenses for the second quarter were $225 million, including $29 million in stock compensation expenses. (E-commerce News)
9. Shopify launches sales tax management tool "Shopify Tax"
According to October 13, media reports that Shopify recently launched a tool called "Shopify Tax" to help merchants manage sales tax. Thereafter, merchants can use Shopify Tax to calculate “taxes arising from the first $100,000 in store sales” for free each year, and a transaction fee will be charged for each order in jurisdictions where taxes are collected. (E-commerce News)
10. Amazon UPS return service is extended to November 1
On October 13, Amazon's US website issued an announcement stating that Amazon recently launched UPS as a new option for buyers to return shipping. Amazon notes that provisional UPS as a return shipping option will allow Amazon to better understand the impact of the convenience of returns on items sold by self-delivery sellers. Meanwhile, Amazon will continue to compensate for the shipping cost difference between UPS and USPS shipping labels. If the seller has not submitted a claim and does not need to perform any action, Amazon will automatically refund the difference to the seller by December 1, 2022. (E-commerce News)
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