Three "dark horses" ranked among the top 10 Douyin live streaming sales, and Oriental Selection topped the list for four consecutive times!

Recently, the Douyin live streaming track has been very lively:

First, Coconut Tree Group entered the Douyin live broadcast and promoted goods, and the "beautiful anchor" style caused heated discussion; then the T97 coffee flagship store became popular with the "big mouth" sister calling for live broadcast, causing millions of people to be "brainwashed"; even Uniqlo, the main brand of Tmall Double 11, has recently started broadcasting on Douyin...

The Double 11 battle is imminent. As a powerful e-commerce platform outside the three giants, the traffic brought by Douyin cannot be ignored.

1. The top 10 Douyin sales list in September was released

The National Day holiday has just passed, and the Douyin platform’s September live streaming sales rankings have been released.

According to relevant statistics, the Douyin live streaming sales list in September, judging from the ranking of live streaming sales GMV of anchors, Oriental Selection is still firmly at the top of the sales list.

After the platform changed the data statistics rules, the anchor's monthly live broadcast GMV range is estimated to be between 500 million and 750 million, significantly leading the second place.

So far, Oriental Selection has dominated the Douyin sales list for four consecutive months from June to September.

Crazy Brother Yang, Brother Yi, and Leo followed closely with monthly live broadcast GMV performance of 250 million to 50 million, while the other TOP anchors were in the sales range of 100 million to 250 million.

Although the ranking of making friends and Mr. Dong has declined, there are three "dark horses" such as Sui Xin, Qiu Yingying and Yatou Baby. They insist on selling goods in vertical clothing categories. After working on Douyin for a long time, they finally made the list for the first time this year, and all maintained sales of 100 million to 250 million.

Not only that, the traffic accuracy of Douyin also improved in September.

It is understood that the conversion rate of the live broadcast room of the TOP10 anchors in September reached 4.2%, which is a significant increase compared with August (3.1%) and July (2.6%).

2. A variety of live broadcast rooms

Finding good content that suits you and using content to attract consumers is the long-term way to manage live streaming goods.

With the popularity of Oriental Selection on Douyin e-commerce platforms in June , the live broadcast method of knowledge-producing goods has gradually become a hot topic and the mainstream.

Although his average view average dropped from 23.82 million in July to 14.615 million in September, it is still very stable; while the crazy brother Yang , who "reversely sells goods", averaged 31.56 million in the game, which is very attractive.

It is worth noting that in September, Douyin live broadcasts also featured multiple live broadcast forms including shouting live broadcasts, catwalk live broadcasts, auction live broadcasts, etc. Among them, T97 Coffee flagship store attracted a lot of attention in the live broadcast industry with its "big mouth" sister calling live broadcast.

The live broadcast room was broadcast at the end of September and the number of people online exceeded 100,000 for many consecutive days, and the live broadcast room was extremely popular and traffic.

It can be seen that the Douyin live broadcast platform is becoming more and more mature, and more content-based live broadcasts are emerging, bringing more opportunities to the brand merchants entering Douyin.

3. Live streaming sales is still the highlight of Double 11

The annual Double 11 promotion is coming soon. This year, Taobao, JD.com, Kuaishou and others have launched early layout of merchant policies and subsidies, and a new merchant battle has begun.

Douyin e-commerce platform is also ready to try it out.

On October 9, in the "2022 Douyin Double 11 Good Products Festival Investment Rules" released by Douyin, Douyin e-commerce provides merchants with more than 10 ways to play.

Among them, in addition to the common ways to reduce each cross-store, new task competition, and short video task competition for product planting, live streaming and selling goods is still the highlight of Double 11.

It is understood that the live broadcast room gameplay of the Douyin platform during the Double 11 event can provide operational support or goods subsidies for merchants, and there is also a chance to receive the main venue display of the Douyin Double 11 Good Things Festival event, helping it to sprint to achieve its goal leap during the big promotion.

Experts and self-broadcasting merchants who meet the participation conditions must register at the relevant entrance of the Douyin backend before 23:59:59 on November 11, and confirm the number of session information and product stocking 5 days before the broadcast.

4. Play a combination of short videos and live streaming goods

In the past two years, users of the Douyin platform have shown a rapid growth trend, and the number of daily active users has exceeded 800 million by the first half of this year.

At the same time, many well-known brands have also deployed on the Douyin platform and started the brand self-broadcasting model.

For brands, compared with traditional shelf e-commerce, today's content e-commerce can attract consumers with high-quality content, greatly increase the brand's exposure, and have a higher recognition and favorability for products and brands, making it easier to accumulate fans, and it is easier to reach long-term consumption relationships with fans, thereby resulting in repurchase.

There is no doubt that Douyin has become a hot commodity for brand merchants. Short video planting + live streaming sales, as the traffic password of Douyin, must be the focus of brand merchants.

In order to help more brand merchants, from October 29 to 30, we invited practical tutor Wuji to start from five dimensions: cognition, strategy, tactics, management, and execution, to help Douyin merchants master the underlying logic and operation skills of live broadcast operations, build a standardized live broadcast team, and produce 7 customized implementation plans on site to sprint for the Double 11 promotion! Merchants who want to improve their performance must register to study~