#Laogao E-commerce Newsletter# [October 11 E-commerce Morning Newsletter]

Morning News: Tmall Double 11 logistics plan announced: Cainiao has increased 100,000 yuan in short-term work to deliver goods to the door; Vipshop: The sales of thermos cups have increased by more than 30% year-on-year since October; the new address of the 1688 platform changes the contact email address will take effect on October 17; JD.com was selected for Fortune's "Companies that Change the World in 2022" list; Amazon Prime Member Early Enjoyment Day event will be held today...

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E-commerce newsletter

1. The new address of the 1688 platform changes contact email will take effect on October 17

According to October 10, the 1688 platform issued an announcement on changing the contact email today. The announcement stated that in order for users to contact 1688's full-time personal information protection department in a timely manner and better protect users' personal information, 1688 will change the email address related to user feedback and exercise their personal information rights. The changed email address will take effect on October 17, 2022. The announcement shows that the scope of application is 1688 website, client, mini program, 1688 merchant version PC, and 1688 Alipay mini program. The agreement and terms include: Article 7, paragraph 3 of the "Rules for the Protection of Children's Personal Information and Guardians' Instructions", Article 8, paragraph 2 of the "1688 Merchant Edition Privacy Policy", and Article 9, paragraph 2 of the "Privacy Policy". The email address before the change was pipwg@service.alibaba.com, and the email address after the change was pipwg1688@service.alibaba.com. (E-commerce News)

2. Vipshop: Thermoscot sales have increased by more than 30% year-on-year since October

According to October 10, the temperature across the country has dropped sharply, with the temperature dropping in many places being more than 20 degrees. Vipshop data shows that down jackets, autumn pants, thermos cups and other products for keeping warm and warm have become hot search terms. Since October, the sales of thermos cups have increased by more than 30% year-on-year, and the sales of post-90s and post-95s have increased by about 50% year-on-year, and sales of down jackets, autumn pants, etc. have increased rapidly.  

Vipshop data shows that sales of women's down jackets doubled year-on-year. Among them, Bosideng's increase was particularly prominent, with down jacket sales soaring by about triple year-on-year, and children's down jackets increasing by more than 5 times year-on-year. At the same time, the sales of women's thermal pants and thermal suits also doubled year-on-year, and the sales of men's thermal pants increased by 80% year-on-year. Taking the leading brands Maoren and Hengyuanxiang as examples, the sales of women's thermal pants increased by 3 times year-on-year, while the sales of men's thermal pants increased by more than 120% year-on-year. The sales growth of post-90s and post-95s was ahead of other age groups. In addition, the anti-static, thermal underwear with a sense of technology launched by new brands such as urras and banana, which are particularly popular among young people.  

Before this round of cooling down, the most popular category of major e-commerce platforms was outdoor products. Vipshop data shows that during the National Day holiday, the sales of sports down jackets on the platform increased by 352% year-on-year, and the sales of sports sweatshirts increased by 338% year-on-year. At the same time, sales of camping-related goods surged, sales of tents doubled year-on-year, and sales of outdoor tables and chairs rose by 254% year-on-year. Sales of hiking and hiking boots increased by 125% year-on-year. (Webmaster's Home)

3. Before Double 11, the first domestic e-commerce store of luxury down jackets, Moncler, has entered Tmall

On October 10, before Tmall Double 11, Moncler, an Italian luxury down jacket brand known as the "Feather Emperor", officially entered Tmall Luxury, which is also its first flagship store in domestic e-commerce. In order to meet the seasonal consumption needs of Chinese consumers and seize the upcoming Tmall Double 11, Moncler actively prepares stocks this time, and brings nearly 1,000 products in 18 categories, including down jackets, sweaters, sweaters, T-shirts, etc. (Yibang Power)

4. Xiaohongshu releases a fashion anchor growth plan

According to October 10, Xiaohongshu recently held a live fashion industry exchange meeting called "Get a Beautiful Bureau" in Shanghai. At the same time, Xiaohongshu announced the platform's traffic support, preferential policies and gameplay for the live broadcast room during Double 11. It is reported that this year's Xiaohongshu Double 11 activity period will last for three weeks from October 24 to November 13. Barto, head of Xiaohongshu live broadcast team, said. Regarding the upcoming Double 11, Barto revealed that while retaining the traditional gameplay of Red Envelope Rain, the live broadcast field will provide bloggers with a larger amount of live broadcast room fan coupons and traffic support (E-commerce Newsletter)

5. Tmall Double 11 logistics plan announced: Cainiao adds 100,000 yuan to door-to-door delivery

According to October 10, in the 2022 Tmall Double 11 logistics plan, express delivery and home delivery have become the focus. Judging from the information disclosed to the outside world, this year Tmall Double 11 will become the largest "door delivery" effort in history. Cainiao has automated upgrades to self-operated distribution centers in many places across the country, and has made great efforts to increase front-line personnel for the first time. It is expected to increase 100,000 labor in the self-operated Cainiao direct delivery and sorting process, distribution process and the end Cainiao Station. (36Kr)

Internet news

6. JD.com was selected for Fortune’s list of “Companies that Change the World in 2022”

On October 10, Fortune magazine released the list of "Companies that Change the World in 2022". JD.com Group won the list with its full support for the fight against the epidemic and ensured supply, ranking second. The “Companies That Change the World” list, launched in 2015, evaluates companies around the world through measurable social impact, operating performance and innovation levels. It is committed to commending companies that have a positive impact on society through the implementation of core strategic businesses. It only selects about 50 companies that have changed the world the world’s largest every year. (E-commerce News)

7. Dianping: During the National Day period, the number of hairy crabs in-store catering orders increased by more than 40% year-on-year.

According to reports on October 10, data showed that during the National Day Golden Week, the number of orders for hairy crabs in-store catering on the platform increased by more than 40% year-on-year, and Suzhou, Shanghai, Hangzhou, Beijing and Wuhan became the top five cities for hairy crab consumption. Lotus Island, located in the center of Yangcheng Lake, is even more popular every time during the crab season. It is reported that the hairy crab category is the first stop of the "Tip of the Tongue Adventure Season" theme event. Next, the platform will combine seasonal delicacies from various places to launch a series of food-themed activities to release more consumption potential and promote consumption recovery. (E-commerce News)

Cross-border information

8. Amazon Prime Member Early Enjoyment Day event will be held today

Before this, Amazon's major overseas purchases in China were Black Friday and Prime Day. This early enjoyment day will also be held simultaneously in 15 countries around the world, including the United States, the United Kingdom, Canada and France. It is reported that in China, this flash sale festival incorporates local characteristics. For example, in addition to being held on Amazon app and Z.cn, the live broadcast room of WeChat mini-programs is also the main position. (E-commerce News)

9. eBay Ads: The search volume of “heated blankets” is 132% higher than in July 2021

According to the latest research results of eBay Ads, 37% of UK consumers are planning to buy insulation products to avoid heating due to rising energy costs. The study surveyed 1,000 UK respondents and found that one in four (25%) wanted to buy items directly to keep warm, and one in five (18%) planned to buy energy-efficient products to improve the energy efficiency of the home. The above-mentioned purchases often increase at the beginning of the fall. In October last year, the search volume of searches for "heating blankets" on eBay UK site increased by 147% compared with the previous month, and the search volume of "thermos" and "loft insulation" increased by 121% and 80% respectively during the same period. In July this year, the search volume of "heated blankets" was 132% higher than in July 2021, and the search volume of "loft insulation cotton" also increased by 37% compared with the same period last year. (Yibang Power)

10. Jitu International officially launches Southeast Asia trunk land transportation

On October 11, in order to meet the diversified logistics needs of cross-border sellers, Jitu International officially launched Southeast Asia trunk land transportation, which is faster than sea transportation and more cost-effective than air transportation. Specifically, the transportation prices of China-Vietnam general trade vehicles are favorable, the cost is controllable, the timeliness is stable, and the experience is guaranteed; departures throughout the country and dispatched throughout the country in Vietnam; exclusive customer service one-to-one service. The business outlets are located in many countries and regions around the world, including Asia, Europe, Africa, America, Oceania, etc. Some countries provide charter flight services, and major cities provide warehousing and high-quality delivery services. (E-commerce News)