Morning information: 1688 adjusts the official direct delivery bid fast - full kilogram service fee; 1688 platform adjusts the relevant agreements for digital marketing products; JD.com releases 11 consumption data observation: outdoor shoe and clothing sales increased by more than 70% year-on-year; Pinduoduo cross-border platform Temu is recruiting a large number of photography service providers; Amazon's US site launches a new traffic entrance...
Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.
E-commerce newsletter
1. JD.com released 11th consumption data observation: outdoor shoes and clothing sales increased by more than 70% year-on-year
On October 8, JD.com Consumer and Industrial Development Research Institute released a observation on consumption data during the National Day holiday. Home leisure and short-distance outdoors have become the keywords of this holiday, driving the rapid growth of related categories. During the National Day period, the growth rate of consumption of JD.com's surrounding/local travel orders and local hotel packages increased by 622% and 131% respectively compared with the same period in 2021. The local holidays have driven short-distance tours and leisure and entertainment and other vacation methods, and has driven the rapid growth of outdoor equipment, automobile supplies and other categories. Among outdoor products, sales of outdoor shoes and clothing increased by 77.9% year-on-year, of which sales of windbreakers increased by 97%, and fleece clothes increased by 121%. (China Quality News Network)
2. During the National Day period, the sales of fresh food in Benlai Life Network increased by 20% year-on-year.
According to the news on October 8, the consumption data of Benlai Life Network’s “Eleventh Day” showed that sales of fresh food products increased by 20% year-on-year, and “tasting” and “quality” are still the keywords for family table consumption during the “Eleventh Day” period. Benlai Life Network's consumption big data shows that this year's consumption of fresh food ingredients has shown new characteristics, and the proportion of users who purchase large specifications and multiple servings has increased. In this regard, Benlai Life Network pays more attention to optimizing the convenience of users' shopping on the operation side, and strengthens the relevance and interaction between goods and services by setting corresponding topics. (Originally released)
3. 1688 adjusts the official direct delivery fast-for-full-kilogram service fee
According to October 8, 1688 issued an announcement on the adjustment of the service fee for the full kilogram section. The announcement stated that 1688 will adjust the service fee for the official direct delivery-Bank Express full kilogram section issued nationwide from 0:00 on October 15, 2022 Beijing time. Taking into account the interests of the majority of merchants, 1688 is urgently discussing with logistics service providers to obtain better prices, and the final price change plan is expected to be announced on October 15, 2022. At that time, merchants need to pay attention to the "1688 Seller Workbench → Transaction → Logistics Management → Official Direct Delivery → Official Direct Delivery Freight" to download the latest quotation table. (E-commerce News)
4. Suning.com's sales of heaters increased by 352% during the National Day period
According to the news on October 8, data from Suning.com platform showed that the large-scale cooling nationwide has greatly increased the sales of seasonal products such as home textiles and warm clothing, and the search volume of "Autumn Clothes", "Cashmere Quilts", "Insulation Cups" on Suning.com platform ranks among the top. Suning.com also launched online urban camping online special pages through the combination of different scenarios, focusing on camping-related equipment in new forms such as slow live broadcasts. (Suning official)
5. 1688 platform adjusts digital marketing product related agreements
According to October 8, the 1688 platform today released an announcement on the adjustment of the agreement related to digital marketing products. The announcement stated that in order to further improve user experience and protect user rights, the following agreement on digital marketing products will make the following major adjustments and will take effect on October 15, 2022. (1688 platform rules)
Internet news
6. JD.com discloses the patent for "order processing method"
According to the news on October 8, Tianyan Check data showed that Beijing Jingdong Century Trading Co., Ltd., an affiliated company, recently released a patent for "order processing methods, devices and computer-readable storage media". Embodiments of the present invention provide a smart logistics solution. Thus, orders can be automatically collected, so that orders can be processed more timely as a whole, and the operation efficiency and distribution efficiency of the data system are improved. (Tianyan Check)
7. Zhilian Recruitment: From January to July, the recruitment positions related to the entire platform increased by 16.6% year-on-year.
According to October 8, Zhilian Recruitment recently released the "2022 Yuan Universe Industry Talent Development Report". The report shows that from January to July this year, R&D talents in the field of metaverse were scarce, and the number of recruitment positions on the entire platform increased by 16.6% year-on-year. In addition to the information technology industry, metacosmic applications have gradually penetrated into education and training, media, manufacturing, real estate and other fields. The report shows that among the top 10 cities for recruiting Yuanyun jobs from January to July 2022, except for Beijing, Shanghai, Guangzhou and Shenzhen, Chengdu and Hangzhou ranked first in the top. Judging from the recruitment growth rate, the growth rate of Hangzhou Yuanyun jobs reached 39.3%, ranking second in the country. (InfoQ)
Cross-border information
8. Temu, a cross-border platform of Pinduoduo, is recruiting a large number of photography service providers
On October 8, Pinduoduo's cross-border platform Temu launched a new feature in the background - photography service, aiming to improve the quality of pictures uploaded by sellers and improve product conversion rates. Among them, Guangzhou has the most distributed, with 12 photography service providers, followed by 11 in Jinhua, 6 in Xiamen, 5 in Chengdu, and 5 in Hangzhou. In Temu's backend, each photography service provider has a general introduction, including the city they belong to, categories they are good at shooting, case display, prices, and contact information. (Hugo.com)
9. Amazon will reduce Scout delivery robot plan
According to media reports on October 8, Amazon will no longer publicly use its Scout delivery robot and is "repositioning" the program. This is the latest sign that the company has begun to shrink its experimental projects as sales growth slows. According to reports, the Scout team has been dissolved and most of its 400 members will receive new positions within the company. Amazon spokesman Alisa Carroll revealed that the company will not give up on the project altogether. The Scout delivery robot is a small machine that can navigate delivery on the sidewalk, Amazon first launched Scout in 2019, initially deployed to deliver packages north of Amazon’s Seattle headquarters. (E-commerce News)
10. Amazon US website launches new traffic portal
On October 8, Amazon's US website issued an announcement stating that it is testing enhancements to the product details page to help increase sellers' brand awareness and sales opportunities before the peak season arrives. This widget will display the non-Amazon marketing they use with Amazon attribution to measure their non-Amazon marketing on the product details page via Google Search Ads. Through the Brand Recommendation Bonus Program, sellers can earn an average of 10% commission on credit from their non-Amazon marketing-driven sales. (Amazon Seller Forum)
EN
CN
