#Laogao E-commerce Newsletter# [October 8 E-commerce Morning News]

Morning News: Most popular Chinese stocks fell on Friday, Yixian E-commerce fell by more than 10%; the "Douyin Beautiful Harvest Season and Harvest in Guangxi" project was launched in Guangxi; JD: JD Furniture Customized Service Orders increased by 10 times in the first three days of National Day; Meituan: The search popularity of "parents' wedding photos" has increased by 141% year-on-year; Indian social e-commerce Meesho surpassed Amazon in this year's holiday sales orders...

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E-commerce newsletter

1. The project "Douyin Beautiful Harvest Season and Harvest in Guangxi" is launched in Guangxi

On October 7, recently, ByteDance Charity and Douyin Life Service jointly launched the IP "Douyin Beautiful Harvest Season - Harvest in Guangxi" project successfully launched in Guangxi. According to reports, under the guidance of the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, the project aims to promote rural consumption and help rural cultural and tourism development through the display of farming culture and cultural and tourism scenarios. On September 13, the "Douyin Beautiful Harvest Season - Harvest in Guangxi" event was officially launched. (E-commerce News)

2. JD.com: JD.com’s custom service orders increased by 10 times in the first three days of National Day

According to October 8, JD.com's Consumer and Industrial Development Research Institute recently released a consumer insight report for the National Day holiday. Data shows that from October 1 to 3, holiday consumption across the country was active, the proportion of household consumption increased, and the consumption of shoe washing machines increased by 7 times compared with the National Day holiday in 2021, and dryers, floor washing machines, etc. also achieved about three times growth. The average year-on-year growth rate of kitchen supplies such as electric juicer cups, air fryers, coffee machines, noodles machines, etc. exceeded 50%. Service consumption has become a new trend, and JD Furniture Customization Service has increased by 10 times, including overall customization, cloakroom and children's room customization. At the same time, the growth rate of succulent consumption increased by 9 times compared with the 2021 holiday, and the consumption of flowers and gardening tools increased by more than 70%; outdoor consumption grew rapidly, and the growth rate of consumption of JD.com's surrounding/local travel orders and local hotel packages increased by 736% and 674% respectively compared with the same period in 2021. The sales of outdoor shoes and clothing, outdoor equipment, roller skateboards and cycling equipment increased by more than 50% year-on-year compared with the 2021 holiday, tent sales increased by 98% year-on-year compared with 2021, picnic supplies increased by 118%, and cycling-related consumption increased by more than 60% year-on-year compared with the 2021 holiday; in terms of offline consumption, data from more than 50 JD.com's city flagship stores nationwide showed that on October 1, the transaction volume of sweeping robots increased by 110% year-on-year. (E-commerce News)

3. Xianyu’s new regulations: Commercial sellers should provide “seven-day no-reason return” service

According to the news on October 7, Xianyu App shows that Xianyu Community plans to add the "Xianyu Community Seven-Day No-Reason Return Standard". The regulations require that commercial sellers engaged in commercial business activities should provide "seven-day no-reason return" service in accordance with laws, regulations and regulations, and the buyer should keep the goods returned intact. This rule will be publicly announced from September 30, 2022 to October 7, 2022 and will come into effect on October 8, 2022. (Yibang Power)

4. Meituan: The search popularity of "parents' wedding photos" has increased by 141% year-on-year since the beginning of this year

According to the news on October 8, data from Meituan platform shows that the silver economy has continued to rise in recent years. Since the beginning of this year, the popularity of online searches for "parent wedding photos" has increased by 141% year-on-year. There are more and more comments on "parent wedding photos" on Dianping. Many businesses have specially launched exclusive photo photography services for the elderly, and Chinese styles such as wedding photos, cheongsam photos, fine brushwork paintings have become the most popular photo styles for the elderly. At the same time, the popularity of online searches for the niche service "aging-friendly transformation" has increased by 698% year-on-year. Businesses specializing in the transformation of home-based elderly care have appeared in Shanghai, Chengdu and other places. In addition, Meituan platform data shows that in 2021, the search volume of keywords such as "elderly bathing" and "elderly bathing" increased by 808% year-on-year, and the number of orders for "elderly bathing" increased by 12 times year-on-year. Since the beginning of this year, the number of group purchases for housekeeping services related to caring for the elderly has increased by 230% year-on-year, and the number of merchants has increased by 166% year-on-year. In response to the pain points of high-frequency medical services for the elderly, Meituan data shows that since 2022, the popularity of online searches for accompanying services has soared by 1152% year-on-year, and the number of group purchase orders for "elderly physical examination" services has increased by 41% year-on-year, and the growth trend has continued. (E-commerce News)

5. Suning.com released the "National Day" consumption data: green and energy-saving home appliance sales increased by 98% month-on-month

On October 7, Suning.com released the 2022 "National Day" consumption big data today. During the National Day holiday, Suning.com's national store orders increased by 168% month-on-month, sales of green and energy-saving home appliances increased by 98% month-on-month, and sales of smart home appliances increased by 95% month-on-month. In addition, Suning.com has also joined hands with leading brands such as Haier, Hisense, and Midea, as well as more than 20 local governments and more than 50 banks to increase cooperation on "government, enterprise, factory and banking" and jointly carry out "billion yuan subsidy to promote consumption." Driven by consumption promotion activities, Suning.com's purchase orders for purchases of more than 50,000 yuan in stores increased by 132% month-on-month, and cross-category orders for home appliances and home furnishings account for 60%. (IT Home)

Internet news

6. Most popular Chinese stocks fell on Friday, Yixian E-commerce fell by more than 10%.

According to news on October 8, most of the popular Chinese stocks fell on Friday, Nasdaq China Golden Dragon Index fell 4.11%, Yixian E-commerce fell more than 10%, Manbang and BOSS Direct Recruitment fell more than 9%, Zhihu and Dada Group fell more than 6%, iQiyi fell more than 5%, Happy Auto, Beike, Mogujie fell more than 4%, Bilibili, Ctrip, Alibaba, Autohome, JD.com, and Shuidi Company fell more than 3%, Xinyang, Pinduoduo, Dingdong Maicai, Netease fell more than 2%, Baidu and Vipshop fell more than 1%. At the same time, MissFresh rose by more than 7%, and Monster Charging rose by more than 2%. (E-commerce News)

7. During the 2022 National Day holiday, the country received more than 4.1 billion express parcels.

According to reports on October 8, monitoring data showed that from October 1 to 7, the national postal express industry operated safely and smoothly, collecting a total of 2.135 billion express parcels, an increase of 7.23% year-on-year from 2021; and delivering 1.967 billion express parcels, an increase of 2.61% year-on-year from 2021. It is understood that in Urumqi, Xinjiang, postal express companies such as Postal Service, SF Express, and JD.com insist on business, and the couriers work overtime to deliver parcels. Urumqi Postal Branch has 47 investment departments operating normally, accounting for nearly 80% of the investment departments in the city. 60 logistics personnel took the initiative to go to the investment departments of each investment department to help deliver parts during holidays to ensure the transportation and delivery needs of epidemic prevention materials and daily necessities. (E-commerce News)

Cross-border information

8. The scale of Southeast Asian live e-commerce market will reach US$19 billion next year

According to the latest research data from Thailand's online payment gateway Omise, the annual growth rate of commodity transactions (GMV) in the Southeast Asian live e-commerce industry reached 306%, and the order volume increased by 115% in a year. Omise predicts that by 2023, the market size of Southeast Asian live e-commerce will reach US$19 billion. (Yibang Power)

9. Qpendo, a cross-border e-commerce platform for daily necessities, received strategic investment from Vipshop

On October 7, it was reported that Qpendo, a cross-border e-commerce project focusing on daily necessities brands, recently received strategic financing from Beihai Vipshop Investment Co., Ltd., and the investment amount has not been disclosed yet. This round of funds will be mainly used to further improve the links such as brand upgrade, global market advertising and supply chain warehousing. (Yibang Power)

10. Indian social e-commerce Meesho surpasses Amazon in holiday sales orders this year

In terms of total commodity transaction volume, Flipkart and Amazon occupy the top two positions, accounting for 62% and 26% of the shares respectively. Since the Meesho platform provides value commerce services and its average door sales space is low, it is expected to have a lower share of GMV. However, Meesho remains a strong driving force for growth in second-tier cities. Meesho said in a media interview that it created more than 20,000 lakhpati sellers in a 5-day promotion. (E-commerce News)