Summary of FAQs for traditional e-commerce and Douyin e-commerce

Frequently Asked Questions about Douyin E-commerce

1. Why can’t newly registered Douyin account publish works immediately? Do you need to maintain an account first?

Before officially starting to publish Douyin content, it is best to maintain an account for 3-5 days. The main purpose of maintaining an account is to increase the initial weight of the account.

Building an account is a real-life behavior, like, follow, comment, share, watch live broadcasts, and the duration of the online broadcast. That is to say, it is not that I follow one person every day and like one. This is considered a day. It is based on your Douyin online duration, which means you have swiped hundreds of items in the early stage, but the content you swiped must be related to your positioning.

2. What are the common types of short videos?

There are four common types of short video production, namely: video + subtitle type, vocal matching word type, picture sliding type, live appearance + subtitle type.

3. What are the common formats for short videos?

There are two common formats for short videos, namely: horizontal screen, with a ratio of 16:9; vertical screen, with a ratio of 9:16.

4. Does the more video works you post, the faster you increase your fans?

The number of fans is related to the number of works, but not directly.

Sometimes, if you post too much, it will have a counterproductive effect. The resulting screen-sinking will cause fans to feel aesthetic fatigue, which will not be worth the effort.

So, it would rather spend a week polishing a good work than do 21 works in 7 days. This point can be completely referenced by Li Ziqi.

5. How to activate 1-minute short video permission?

To enable 1-minute short video permission, you need to have 1,000 fans in the account before you can open it.

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6. How to activate the e-commerce window function?

To enable the Douyin e-commerce window function, these three conditions must be met at the same time, i.e.

1) The account has more than 1,000 fans;

2) The account has published more than 10 video works;

3) Complete real-name authentication and pay a deposit of 500 yuan.

7. How to obtain live broadcast permissions?

To obtain Douyin live broadcast permission, this only requires real-name authentication.

Live streaming is a good way to apply fans, but not starting a live streaming in the order of tens of thousands of fans is basically equivalent to looking in the mirror. Therefore, it is better to do the video content well and accumulate until a certain amount of fans before starting a live broadcast.

8. What is DOU+?

DOU+ is a content heating tool, which is the official advertising delivery platform of Douyin, which can help you recommend videos to more potential users.

11 common questions and answers to newbie operating TikTok short videos

9. What should you pay attention to when making videos in the early stage?

When making videos in the early stage, you recommend that you pay attention to the following three points:

First, if the first 5 videos are not released, this Douyin account will basically become a zombie account (but it is not absolute). That is, the videos posted later cannot get any recommendations, and even if there are hot videos, they are lucky. Most of the videos have poorly low quotas.

Second, don’t brush powder, don’t brush likes, don’t brush any amount, don’t brush!

Third, keep in mind the second item.

10. Can it be popular to carry other people’s works?

In Douyin's operation, moving videos is a shortcut, but sometimes the shortcut is not suitable for everyone.

Some people are popular because they have many luck elements. They can play with them in the short term, but it is not feasible for long-term numbers.

The safest way to produce is to do originality steadily.

11. What's going on with Douyin's algorithm?

Douyin's algorithm is actually a funnel mechanism, which is basically the same as Toutiao's decentralized recommendation algorithm principle. It is divided into three steps:

The first step is to expose the cold start flow pool

Assuming that 1 million people upload short videos on Douyin every day, Douyin will randomly assign each short video a cold start traffic pool of average exposure. For example, after each short video is released, there are an average of 1,000 exposures.

Step 2: Data selection

Douyin will analyze data from multiple dimensions such as likes, followers, comments, and forwards from the 1,000 exposures of these 1 million short videos, and then select videos with more than 10% of the indicators, and distribute 100,000 exposures on each of them evenly. Then check which likes, followers, forwards, comments and other values ​​exceed 10%, and then roll into the next round of larger traffic pools for recommendations.

Step 3, high-quality recommendation pool

Through rounds of verification, short videos with extremely high indicators such as like rate, playback completion rate, comment interaction rate, etc. can be selected to have the opportunity to enter the high-quality recommendation pool. This is how the videos that users see with dozens or millions of likes when they open it.

Frequently Asked Questions for Traditional E-commerce

1. How to start an e-commerce business?

Research the products you want to sell or can sell, choose the name of the business, register your business with the government, get a license and license, select an e-commerce platform and create an online store, load the product onto the store, and finally start and start marketing your business.

2. Can e-commerce really make money?

Of course, the e-commerce industry is very profitable. Successfully starting an e-commerce company is a marathon, not a sprint. It may take 18-24 months to get started. It is crucial not to measure a business success by first-year profits.

3. Is it difficult to start an e-commerce business?

No, with the Laogao e-commerce circle , it is not difficult to do e-commerce at all. There are many e-commerce bosses here, and everyone will exchange and discuss together. To do a good job in e-commerce, you need to work hard and continue to improve your business. The important thing is: meet the right people in the right place to do the right thing.

4. What are the different types of e-commerce?

There are four traditional business models or types in e-commerce. This includes: B2C (business to consumer), B2B (business to business), C2B (consumer to business) and C2C (consumer to consumer). You may also often hear the term D2C (direct to consumer), which is similar to B2C, where businesses provide products directly to consumers.

5. How much does it cost to carry out e-commerce business?

Which e-commerce platform you want to choose to conduct business and which form you choose to conduct e-commerce business determines how much money you need to invest. It is nothing more than store opening costs + product costs + personnel costs + site costs + working capital + promotion costs + logistics costs.

6. An e-commerce platform suitable for small businesses?

As the pioneer of new e-commerce, Pinduoduo is committed to integrating the elements of entertainment and social interaction into e-commerce operations. Through the "social + e-commerce" model, more users can share the benefits with fun and enjoy a new shared shopping experience. Pinduoduo's new model of "starting from demand and changing the production side" is a powerful tool urgently needed for small and medium-sized enterprises to transform.

Pinduoduo is beneficial to small enterprises in many aspects. For example, the urban "high-quality restaurant" jointly built by Pinduoduo and many places in 2020, which is a timely rain for small and medium-sized enterprises and supports many small and medium-sized enterprises.

7. Low-priced products in the e-commerce industry

There will always be some e-commerce companies selling goods at low prices, or even selling goods at costs, and they use marginal benefits to increase volume and profit. This type of e-commerce is mainly concentrated in Taobao, Pinduoduo and live broadcast channels. One reason is that the authorization chains of these two service platforms are not strict, the comprehensive cost of the service platform is low, and the store quality is uneven. In addition, another reason is that the prices of some commodity channels are chaotic and the difference is huge, causing the entire price market to get out of control. E-commerce is just easier to query, so it seems more obvious.

Relatively speaking, JD.com and Tmall do not have the advantage of price because of the service platform deductions, data traffic costs and operating expenses, so the probability of low prices for large platform stores and genuine products doing business is very small.

8. Regular holidays, consumers will feel tired of purchasing

The development of e-commerce in 2021 has made many people aware of the convenience of online shopping, which has once again increased consumers' purchasing efforts. However, every day and often, will consumers not have purchasing fatigue codes? Maybe female consumers don’t, because shopping is an innate patent for girls, but online shopping is not only women, but also men. I believe no man goes online shopping every day without any trouble. Even if he sees a little bit of money during the holidays, he can buy every day, but can he bear it? This is similar to most men who don’t like shopping, and men don’t have so many things to buy.

Let’s talk about girls. I buy a piece of clothing today, a skin care product tomorrow, and a day after tomorrow. Can I buy it every day? But you can see discounts, events, and discount promotions on e-commerce every day. Today is Taobao, Tmall, and tomorrow it can be JD.com and Pinduoduo. Moreover, the time for each e-commerce event will be advanced and postponed, from at least three days to seven days. In short, if you look at it this way, you will buy it every day. Little do people know that when holidays are frequent, consumers will feel tired of purchasing.

9. E-commerce cost issue

很多人认为电商低成本，实际上，电商的成本费用不比实体门店低多少，甚至要高。以京东、天猫为例，在其中不仅有服务平台扣点、货运物流、再次包裝、税费、损坏赔偿，也有巨大的流量成本费用、人员支出。

Offline physical stores can depend on the natural customer flow under the advantages of the natural environment, while e-commerce visitors and traffic must purchase and attract traffic and advertising investment. Many stores do not support traffic delivery.

Therefore, in terms of overall cost and expense, e-commerce is higher than physical stores. The only advantage is that it has a wide coverage and more convenient consumption time. Due to high costs, no professional e-commerce company hopes to lower or even reverse the revenue to promote promotions. Naturally, except for Taobao and Pinduoduo, e-commerce is usually their incremental or inventory clearance.

10. Manufacturer’s regulations on e-commerce prices

More and more immature manufacturers are already in investment promotion cooperation. They regard e-commerce as a special tool for placing a price rather than a sales channel . Therefore, they expect e-commerce platforms to have a benchmark price. This benchmark price must be higher than the specific transaction price for offline promotion. The purpose is to promote investment promotion cooperation or to promote the completion of offline promotion, live broadcast rooms, and TV shopping. The benchmark price is generally two or three times or even ten times the specific transaction price.

For this group of manufacturers, the so-called e-commerce chaotic prices in their eyes now usually refer to the price marked by e-commerce at a price smaller than the psychological estimate.

Especially after the popularity of live broadcasts, the prices of JD.com and Tmall became the benchmark price of the live broadcast room. As long as a product has a live broadcast room, the manufacturer must stipulate that the price will increase, generate a benchmark price, and guide consumers in the live broadcast room to pay and purchase .

This issue is very easy to deal with, and it gives e-commerce channels certain economic compensation and advertising expenses. After all, e-commerce is a tool at this time, promoting offline promotion and investment cooperation and other sales. Take me as an example. If I bought the money and purchased the goods, and you asked me to pay the price for other channels, then I naturally don’t want to. By the same token, if I am less than the offline promotion price, the manufacturer is unwilling to do so. Since this is the case, the same price for offline and online is the best choice.

11. The risk of e-commerce carrying prices

When e-commerce becomes a price tool, that is, falsely reporting the marked price to serve the manufacturer's investment or demand, it has already involved illegal activities.

《规范促销行为暂行规定》（2020年10月29日国家市场监督管理总局令第32号公布）第21条规定，经营人折价、降价，理应标注或是通过或是便捷消费者了解的形式表明折价、降价的标准。未标明或是表明标准的，其折价、降价理应以同一个经营人在同一个经营地内，在这次促销活动前七日内最低标准成交价钱为标准。假如前七日内沒有交易的，折价、降价理应以这次促销活动前最后成交价为标准。

At the same time, it violates the "Regulations on Administrative Penalty for Price Illegal Acts" that the same product or service are given and price discrimination is imposed on those with the same transaction conditions or operators.

12. The integration of e-commerce and offline channels

Many people think that e-commerce and offline are contradictory, but in fact they are not.

As one of the sales platforms, e-commerce is complementary to physical sales channels. It can cover areas that dealers cannot cover and areas that cannot be reached by the manufacturer's investment promotion system. It can make customers purchase 24 hours a day, and can provide consumers with convenient and fast services such as home delivery. At the same time, these two consumer groups are not the same. E-commerce consumer groups are used to buying at night, usually office workers, and do not buy offline for too much time. A considerable part of the consumption is impulsive consumption or advertising guidance at night, and there is no impact on offline.

Under the conditions of reasonable overall planning, the synchronization of the entity and the online prices will not affect each other . I am afraid that e-commerce will be used as a tool, and of course it will not achieve sales.

13. Problems in the live broadcast room

The product quality problems and false advertising problems caused by the wild growth of the live broadcast room have long been highly valued. The period of using the live broadcast room as a method to harvest ordinary consumers and achieve profit growth is about to end. If the live broadcast room cannot change the current low-quality, low-price, and false advertising issues, it will soon be dealt with by the regulatory authorities and abandoned by consumers.

Today, the live broadcast room is not only a network live broadcast platform and online anchor, but many manufacturers provide high-code scanning, low-cost and low-quality products tailored for the live broadcast room. The chaos in the live broadcast room ultimately lies in the manufacturers' hopes to quickly harvest consumers. At least at this stage, it is not a healthy market behavior.

14. The authenticity of e-commerce products exists from beginning to end

Recently, several major e-commerce platforms have been deeply involved in the authenticity of products and have been questioned by consumers. As an e-commerce platform, how can this type of fake products be allowed to exist? To deceive consumers, you will be the one who will harm yourself in the end. Consumers are the foundation of e-commerce, especially old consumers. One person can take a fewer groups. Therefore, e-commerce should strictly control the authenticity of such products to prevent fake products from being given to consumers. This involves reputation and brand issues. Whether it is large and medium-sized e-commerce companies or individual e-commerce brands , they should be taken as a warning to prevent such things from happening.

15. Logistics problems need to be improved

Many products are lost or left behind in the hands of consumers due to logistics reasons. The author believes that when all online shopping consumers buy goods, logistics can give the goods 40 points. Under normal circumstances, if a product is more than three days, it will be difficult for consumers to trust the logistics of the product. What follows will eventually be a loss of confidence in the store or the e-commerce company. If the product comes late due to logistics problems repeatedly, consumers will no longer trust the store. Logistics problems have always been the shortcoming of e-commerce. Despite the improvement over the years, with the increase in express delivery fees, slow delivery may occur from time to time. This depends on the efforts of e-commerce companies . If logistics problems are not improved, consumers cannot afford to wait.

Although there are many problems with e-commerce channels, in addition to group buying, we will continue to accelerate the basic construction of e-commerce channels, continuously eliminate and improve categories, cooperate with many manufacturers to explore a path of mutual benefit and win-win, and will also increase the development of independent brand products of strong fragrance and fresh fragrance.

The reason is very simple. The market has changed. The letter generation is about to retire, and the generation living on mobile phones has grown up.