Morning news: Taobao Live added a new jewellery base merchant software service fee rules; Tmall: dishwasher, smart toilet, and e-sports chairs have become the "new three major items" of Chinese families; Kuaishou e-commerce has added 0 yuan to apply for samples to restrict group leader products from not supporting 0 yuan to apply for samples; Tencent's Q2 revenue of 134 billion WeChat and WeChat monthly active users was 1.299 billion; Shopee's global shopping app Google users' total usage time in the second quarter...
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E-commerce newsletter
1. Tmall: Dishwasher, smart toilet and e-sports chair have become the "new three major items" of Chinese families
According to August 17, Tmall New Life Research Institute recently released the "2022 Tmall 618 New Consumption Trend", pointing out that "dishwashers, smart toilets, and e-sports chairs" have replaced the "telephone, computer, and air conditioners" in the 1990s and become the "new three major items" of Chinese families. It is understood that at the end of June this year, Tmall launched the "Trend Track Recruitment Plan", recruiting 2,000 new brands and creating 500 new brands of tens of millions, and smart home is among them. (E-commerce News)
2. Taobao Live adds new jewellery base merchant software service fee rules
According to August 17, today, Taobao issued a public notice on the addition of the "Taobao Live Jewelry Base Merchant Software Service Fee Rules (Trial Operation)". The rules are clear that for jewelry base-bound merchants, except for the service fee of gold jewelry software that is 0.3%, the service fee of K gold jewelry and platinum/PT (new) software that is 1.2%, the service fee of jewelry/fashion jewelry/new fashion jewelry, cultural relics/stamps/coins/words/collections and other categories of software that are all 3.0%. (Yibang Power)
3. Tencent's Q2 revenue was 134 billion yuan for WeChat and WeChat monthly active users 1.299 billion
According to August 17, Tencent Holdings released its second quarter financial report for 2022 today. According to the financial report, the company's second-quarter revenue was 134 billion yuan, a year-on-year decline of 3%; net profit was 18.6 billion yuan, a year-on-year decline of 56%. Under non-international financial reporting standards, net profit was 28.1 billion yuan, a year-on-year decline of 17%. As of June 30, 2022, WeChat and WeChat had 1.299 billion monthly active users, a year-on-year increase of 3.8%; the number of monthly active accounts of QQ mobile terminals was 569 million, a year-on-year decrease of 3.8%. (E-commerce News)
4. Xiaohongshu: Risk warning for travel searches online
According to August 17, the Caogou mountain torrent incident has attracted the attention of netizens recently. Subsequently, some netizens pointed out that platforms such as Xiaohongshu are filled with a large number of "grass planting" content of outdoor exploration, including many content that have not been commercially developed and have many safety hazards. In response, a person related to Xiaohongshu responded that the platform is further controlling related issues and has launched a series of actions such as travel search risk warnings. At the same time, strengthen the review of user notes and real-time feedback from reports. (E-commerce News)
5. Kuaishou e-commerce adds 0 yuan application samples to restrict group leader products from not supporting 0 yuan application samples.
On August 17, Kuaishou E-commerce issued an announcement stating that in order to optimize the application process of fast distribution sample, improve the user experience of product selection centers, and promote distribution cooperation between merchants and experts, the platform has now revised the "Rules on Management of Quick Distribution Sample Application Services". These rules were revised on August 17, 2022 and came into force on August 25, 2022. There are two core adjustments in this time: 1. Restrictions on application for experts who fail to apply for multiple unsuccessful applications. In order to ensure the quality of the 0 yuan application application and the matching efficiency of both the merchant and the merchant, the platform imposes the following restrictions on the application of the expert: Single product application control: If the expert has applied for a sample of a certain product within the past 30 days and is rejected, the expert cannot apply for the sample again; store application control: If the expert has 3 or more "single product application control" in the other party's store, the expert cannot apply for all samples of the store. 2. Group leader’s products do not support 0 yuan application. The rules indicate that merchants have registered for group leader investment promotion (including ordinary and exclusive investment promotion), and the platform does not support "0 yuan application". If experts need samples, they can check the group leader's contact information on the product page and consult the group leader's sample situation. (Yibang Power)
Internet news
6. WeChat advertising launches cash task matching product "Video number small task"
On August 17, WeChat Advertising today announced the launch of a cash task matching product for video account authors - a video account small task, connecting advertiser promotion and creators' monetization needs, using video account activities as a carrier to encourage creators to participate in submissions and settle income with video effects. As long as the creator effectively follows 100 people (number of fans) and continues to publish high-quality original content, he will have the opportunity to participate in small tasks. During the small task testing period, monetization tasks from multiple industries such as games, online services, film and television, fast-moving consumer goods, tourism and retail have been launched. (E-commerce News)
7. ZTO Express's revenue in the second quarter of 2022 was 8.6567 billion yuan in net profit increased by 38.2% year-on-year
According to August 18, ZTO Express announced its unaudited financial results for the second quarter of 2022 today. According to the financial report, ZTO Express's revenue in the second quarter was 8.6567 billion yuan, an increase of 18.2% compared with 7.3251 billion yuan in the same period last year; net profit was 1.7587 billion yuan, an increase of 38.2% compared with 1.2722 billion yuan in the same period last year; gross profit was 2.2028 billion yuan, an increase of 31.6% year-on-year. The adjusted interest and tax pre-discount income was RMB 2892.0 million, an increase of 36.0% from RMB 2125.7 million in the same period in 2021. Earnings per American depositary share were RMB 2.23, an increase of 42.9% from RMB 1.56 in the same period in 2021. (E-commerce News)
Cross-border information
8. SHOPLINE and Atome reach a cooperation to help sellers go overseas successfully
On August 17, in order to help sellers of cross-border independent websites improve conversion rates, SHOPLINE recently reached a cooperation with Atome, the leading brand of Asia's new consumption model of "Enjoy First and Pay BNPL". The two parties will work together to empower cross-border DTC brands to help sellers go overseas successfully. It is understood that the cooperation between SHOPLINE and Atome will provide independent website sellers with more diverse payment tools, which will bring many benefits to SHOPLINE sellers. On the other hand, the more diverse the payment tools you have, the more diverse the data you will return to the e-commerce platform. When sellers collect more consumer data, they can more accurately judge consumer psychology and effectively formulate the next marketing strategy. (E-commerce News)
9. Jitu provides free delivery services to customers throughout Indonesia to celebrate its seventh anniversary
On August 17, Jitu Express Indonesia recently announced that to commemorate its 7th anniversary, an event entitled "Stop Bayar Ongkir" will be held on August 20 to express gratitude to customers. This event is suitable for all Jitu Express customers and can be shipped throughout Indonesia. This 100% free shipping plan is available for EZ regular delivery services, more economical J&T ECO delivery services and J&T Super delivery services with faster SLAs. Last year, Jitu offered a similar free shipping program on Indonesian Independence Day, which was warmly welcomed by customers, sending more than 300,000 ordinary parcels through the event, which was held again on the occasion of the seventh anniversary of this year. Jitu Express has been operating in Indonesia for 7 years and has now become a global shipping service company with a service network in 13 countries. (Yibang Power)
10. Shopee's total usage time for Google users in the second quarter
On August 17, Shope's cross-border e-commerce disclosed today that Shopee ranked first in the total usage time of Google users in the global shopping app in the second quarter of 2022, ranking first. Among shopping apps in Southeast Asia, Indonesia, Taiwan and Brazil, Shopee has always maintained a leading position, all including the average monthly active users and the total user usage time. In the second quarter of 2022, Shopee maintained performance growth, with a total order count of 2 billion, a year-on-year increase of 41.6%. The latest financial report data shows that the GMV of Shopee e-commerce platform in the second quarter of this year was US$19 billion, a year-on-year increase of 27.2%; the total revenue was US$1.7 billion, a year-on-year increase of 51.4%. (E-commerce News)
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