Morning news: Alibaba, Kuaishou and others disclose some of their APP algorithm operating mechanisms; TikTok e-commerce compass and master data products are newly upgraded; Tmall Taobao has launched a "cross-border supply platform" and merchants can start to go overseas; JD Logistics and JD Fresh host the 2022 Guangdong Pre-made Vegetable Industry Upcoming Conference; Pew Research Center: More than 60% of American teenagers have used TikTok...
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E-commerce newsletter
1. Alibaba, Kuaishou and other companies disclose the operating mechanisms of some APP algorithms under them.
Taking Alibaba as an example, Zhejiang Tmall Network Co., Ltd. disclosed the Tmall product ranking algorithm, which is mainly used in the product ranking of Tmall APP on mobile phones. It objectively sorts the products by different categories and attributes by using user clicks, purchases, sales and other data. Zhejiang Taobao Network Co., Ltd. has disclosed the Taobao recommendation algorithm, which is applied to the content recommendation of the homepage, shopping, payment completion page, etc. of the mobile Taobao APP, and recommends products or service information that may be of interest to users through user access footprints and historical search data. (E-commerce News)
2. TikTok e-commerce compass·Master data product is newly upgraded
August 14th news, recently, Douyin e-commerce compass expert has been newly upgraded, helping experts understand important information such as market trends and consumer needs in the form of intuitive data products, thereby building a more mature e-commerce business system. According to Douyin e-commerce data, from May 2021 to April 2022, the GMV of Douyin e-commerce reached 3.2 times that of the same period last year, attracting 1.8 million new merchants to settle in. Douyin e-commerce has 3.86 million e-commerce experts, more than 20,000 service providers and MCN institutions. (E-commerce News)
3. JD Logistics and JD Fresh host the 2022 Guangdong Pre-made Vegetable Industry Upcoming Conference
On August 14, the 2022 Guangdong Pre-made Vegetable Industry Upcoming Conference hosted by JD Logistics and JD Fresh was held in Guangzhou. At the press conference, JD Logistics shared logistics solutions in the pre-made vegetable industry, showing JD Logistics integrated supply chain. Su Yanping, deputy general manager of JD Logistics South China Branch, introduced that JD Logistics relies on the "three-in-one" comprehensive cold chain service capabilities of cold chain warehousing network, cold chain transportation network, and cold chain distribution network to create a one-stop cold chain service platform to achieve safe delivery of merchants and consumer terminals. At the same time, JD Fresh shared the policy plan for the upward platform of pre-made dishes. With the "dish" of pre-made dishes as the core, JD Fresh will work together on the B and C ends to formulate long-term and short-term plans respectively, and increase investment in the pre-made dishes track through sales data, channel traffic, activity IP, omnichannel, market investment, cold chain logistics and other measures. (Yibang Power)
4. The fifth anniversary of Suning.com Retail Cloud: Dual-line service exceeds 250 million users
On August 14, Suning.com Retail Cloud Fifth Anniversary and Partner Conference were successfully held across the country. According to reports, in July 2017, Suning.com's retail cloud model pilot store was launched. After five years, Retail Cloud has completed location coverage of 11,000+ home appliances and home furnishing stores, spanning tens of thousands of townships in 31 provincial administrative units, and serving more than 250 million users on both lines. While helping the transformation of the real economy, retail cloud, as part of the real economy, continues to transform offline retail scenarios, optimize terminal store shopping experience, and improve factory end-to-consumer circulation efficiency. A relevant person in charge of Suning.com said that with the upgrading of home furnishing demand in the sinking market, customized high-end and set home appliances have become one of the key points of the next stage of retail cloud deployment in the county and town markets. It is understood that Suning.com Retail Cloud has helped more than 1,800 brand owners to sink. (Yibang Power)
Internet news
5. Douyin e-commerce rankings in July: Oriental selection jumped to the top of the fresh food industry store list
According to August 13, Douyin e-commerce recently released its July rankings, covering 13 core industry tracks of Douyin e-commerce, hot products, excellent stores and outstanding brands. In the fruit fresh food track, Oriental Selection performed well in July with its differentiated live broadcast style, high investment in agricultural products, and in-depth participation in platform activities, and won the following awards respectively: Oriental Selection flagship store jumped to the first place in the store list, and Oriental Selection Grilled Sauce ranked first in the hot list. (Webmaster's Home)
Xiaomi ranked first in Russia's smartphone sales in July
On August 14, Russian Businessman reported on the 11th that Chinese brands have squeezed out Apple and Samsung and occupied most of the Russian smartphone market. It is reported that among Chinese brands, Xiaomi has the largest growth rate. It is reported that sales of U.S. and South Korean brands in Russia have been declining since the West imposed sanctions, with Samsung and Apple accounting for only 8.5% and 7% of the market share in July, respectively. The supply of Apple and Samsung phones has dropped by nearly 90% since the beginning of the year. (E-commerce News)
Cross-border information
7. Tmall Taobao has launched a new "cross-border supply platform". Merchants can open to b overseas
According to August 13, Tmall Taobao recently launched a "cross-border supply platform". After the merchant signs a contract with the "cross-border supply platform", the products in its Tmall Taobao store will automatically be synchronized to the cross-border supply platform to start overseas business. It is reported that after signing the contract, the product information and discount information in the merchant’s Tmall Taobao store will be automatically synchronized to the cross-border supply platform and will be automatically translated into the local language for local consumers. After receiving overseas orders, the merchant only needs to ship the goods to the designated domestic shipping warehouse. During the sign-up stage of the collection warehouse, if there are any product problems, the merchant can handle it after-sales according to Taobao rules; if there is no problem with the sign-up of the collection warehouse, then the subsequent transfer, customs clearance, terminal delivery and after-sales service will be the responsibility of the platform or distributor. (E-commerce News)
8. Pew Research Center: More than 60% of American teenagers have used TikTok
August 14th news, recently, the Pew Research Center released the 2022 report on teenagers’ use of social media. The center surveyed American teenagers aged 13 to 17 and found that TikTok has become one of the most popular social media platforms for teenagers in the United States. About 67% of teenagers said they have used TikTok, and 16% of teenagers said they use it almost often. The report shows that YouTube is still leading among teen users, with 95% of teenagers using the app frequently. TikTok is currently ranked second, ahead of Instagram and Snapchat. In terms of gender, young women prefer TikTok, Instagram, and Snapchat, while young men prefer Twitch, Reddit and YouTube. (E-commerce News)
9. Cainiao International debuts at the 2022 China Nantong Cross-border E-commerce Product Selection Expo
According to August 14, on August 11, Cainiao International was invited to participate in the 2022 China Nantong Cross-border E-commerce Product Selection Expo. Chen Tao, deputy director of Cainiao International Export Logistics Overseas Warehouse, shared the theme on the spot on "How Cross-border Logistics Reduces Costs for Merchants" on the spot. Chen Tao said that domestic products have evolved from manufacturing to brands to overseas, and merchants and brands have further improved their requirements for refined and digital logistics capabilities. In order to help overseas brands achieve "global goods and cross-border worry-free", Cainiao will continue to build global logistics infrastructure and upgrade the "end-to-end" performance services of international logistics. (E-commerce News)
10. Best Buy, a consumer electronics retailer, announced that it will lay off employees across the United States
On August 13, according to the Wall Street Journal, American consumer electronics retailer Best Buy said that the company will launch layoffs across the United States in two weeks, and a Best Buy spokesperson declined to disclose the specific number of layoffs. Two weeks ago, Best Buy said the company's sales performance was weaker than expected. But it also said that Best Buy has other vacancies and will continue to invest in business areas such as home services, health care and stores. Best Buy has canceled hundreds of offline stores in the past week, sources said. (E-commerce News)
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