#Laogao E-commerce Newsletter# [E-commerce Morning News on August 12]

Morning news: Some product display forms at Taobao's search entrance have changed from pictures and texts to short videos; Dingdong Maicai's revenue in the second quarter of 2022 was 6.63 billion yuan, up 42.8% year-on-year; Douyin e-commerce rankings in July released, including fresh food, home and parent-child personal care industry list; Wish updates logo to call on merchants to prepare inventory to welcome the explosion of orders; Amazon Japan's black five-week limited-time sale and 7-day limited-time sale report ends on October 7th...

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E-commerce newsletter

1. Some product display forms of Taobao search entrance have changed from pictures and text to short videos

According to the news on August 12, according to online e-commerce, keyword searches are now conducted on Taobao APP, and some products are no longer displayed in the form of pictures and texts, but appear directly in the form of short videos. A merchant said that if you want to post short videos in search, you can use the Taobao and Tmall merchant backend to "Qianniu". Qianniu official agreement shows that "it is released to the public domain channels simultaneously according to factors such as content quality, setting permissions, user reading habits, etc., including but not limited to the main search of Taobao platform, good products and other channels." In terms of video content, it can be "single product review, unboxing, trial, sharing and other forms" but it must "mount the mentioned products". (E-commerce News)

2. Most popular Chinese stocks closed higher on Thursday. Daily Youxian rose by more than 24%.

According to news on August 12, U.S. stocks closed in a mixed market on Thursday, with the Nasdaq closing down about 0.6%. Most popular Chinese stocks closed higher on Thursday, with the Nasdaq China Golden Dragon Index closing up 2.60%. Daily Youxian rose by more than 24%, Manbang rose by more than 8%, Beike and All Things New Life rose by more than 5%, Pinduoduo rose by nearly 5%, BOSS Direct Recruitment and Secoo rose by more than 4%, Bilibili rose by nearly 4%, Tuniu rose by more than 3%, Alibaba, JD.com, Ctrip rose by more than 2%, NetEase rose by nearly 2%, Baidu, Autohome, Youxin, and Best Group rose by more than 1%, Yixian E-commerce and Shuidi Company rose by nearly 1%. At the same time, Mogujie fell by more than 4%, while Dingdong Maicai and Onion Group fell by more than 1%. (E-commerce News)

3. Dingdong Maicai's revenue in the second quarter of 2022 was 6.63 billion yuan, up 42.8% year-on-year

According to August 11, Dingdong Maicai announced its unaudited financial results for the second quarter ended June 30, 2022 today. Data shows that in the second quarter of this year, the company's total revenue increased from 4.646 billion yuan in the second quarter of 2021 to 6.6344 billion yuan, a year-on-year increase of 42.8%. This is mainly driven by the strong growth in the company's total commodity transaction volume, and GMV's conversion rate to revenue is high. During the reporting period, Dingdong Maicai's GMV increased from 5.3781 billion yuan in the same period in 2021 to 7.1152 billion yuan, a year-on-year increase of 32.3%. Service revenue was 80.4 million yuan, 88.1% year-on-year, mainly due to the increase in the number of customers subscribed to the Dingdong membership plan. (E-commerce News)

4. Douyin e-commerce rankings in July are released. The list of fresh foods, home and parent-child personal care industry

August 11th news, on August 10th, Douyin e-commerce released its July ranking list (ranked by cumulative sales). Among them, Tianhaizang, Dingding Lazy Cooking, and Daxidi are on the top 3 fresh food industry brands, Yili, Mengniu, and Fengweipai are on the top 3 food and beverage industry brands, Xinxiangyin, KONO, and Vida are on the top 3 in the family care industry brands, Moutai, Wuliangye and Lang are on the top 3 in the wine industry brands, Notland, Five Female Doctors, Renhe is on the top 3 in the list of nourishing The top 3 brands in the health industry, Disney, Balabala, and Wang Fang Education are on the top 3 brands in the parent-child industry, Zhihuashi, Lin's Wood Industry, and Hope Tree are on the top 3 brands in the furniture and home improvement industry, Haier, Midea, and Feike are on the top 3 brands in the home appliance industry, Perchoa, Huaxizi, and Oshiman are on the top 3 brands in the beauty brand list, Feiyu, Fat Tiger, and Juxi are on the top 3 brands in the jewelry and luxury industry, and Misting, Biowell, and HECH are on the top 3 brands in the cross-border industry. (Yibang Power)

5. MissFresh said it has feedback the rectification plan to Beijing Consumer Association

According to August 12, recently, MissFresh has caused a large number of consumer complaints due to its inability to operate normally. After receiving the complaint, the Beijing Consumer Association held an interview with the company. CCTV Finance reporter saw the sign at the door at a former Daily Youxian offline delivery point in Beijing, and there was nothing inside. As of the afternoon of the 11th, the fresh food e-commerce "Missue Youxian" has not announced the refund plan. A relevant person in charge of MissFresh responded to the reporter that the rectification plan has been fed back to the Beijing Consumer Association. The company's business adjustment this time has caused many inconveniences to users. The company apologizes and has set up a dedicated position to be responsible for the follow-up handling of various problems. (E-commerce News)

Internet news

6. Lei Jun’s annual speech: He has been selling goods in stores for 7 consecutive days and became the sales champion

According to August 11, Lei Jun started his annual speech live broadcast at 19:00 tonight. In order to find out the reason, Lei Jun decided to go to the largest software store in Zhongguancun to sell goods. The store had no grains in the first three days before selling goods. On the fourth day, he followed the clerk to learn and practice, and on the seventh day he became the sales champion in the store. After experiencing this, Lei Jun understood, "We must be the products that users really need, not just products that seem high-end." (E-commerce News)

7. Fliggy: The order volume of night tour related products in the past month increased by more than 25% year-on-year

Today, Fliggy released an observation on summer vacation consumption trends. Data shows that emerging summer tourism forms such as "off-season skiing" and night tours have become popular choices for consumers. It is understood that previously, Qunar big data showed that as of July 21, the popularity of "skiing" related search terms on Qunar platform increased by 470% compared with the same period in June, and the booking volume of related products increased by 268% month-on-month. At the same time, the search volume of words such as "skiing, rafting, surfing, water world" increased by 5 times month-on-month compared with the same period in June. (E-commerce News)

Cross-border information

8. Wish updates logo and calls on merchants to prepare inventory to welcome the explosion of orders

August 11th news, today, cross-border e-commerce platform Wish announced a brand reshaping. This brand reshaping includes the launch of new brand logos, application icons, font images, pictures and color schemes, and has begun to be gradually updated in all relevant channels (including Wish applications). In order to promote brand reshaping, Wish will carry out large-scale and multi-channel marketing promotion activities in its core markets (including the United States, the United Kingdom, Germany and Italy), covering channels such as TV, live broadcast, the Internet, social media, celebrity marketing. In response, Wish calls on merchants to make full use of this opportunity to increase sales. Specific measures include: planning inventory and operations based on the situation (from now until the end of this year), uploading new products, ensuring that best-selling products are available for sale, preparing sufficient inventory, and choosing reliable logistics service providers to ensure the smooth fulfillment of orders, as well as uploading short and interesting Wish Clips short videos, creating ProductBoost promotion activities, highlighting new products and pushing them to intended users, and fulfilling orders within 24 hours after order release. (Yibang Power)

9. ChannelAdvisor announced integration with Shopee

According to August 11, recently, the e-commerce cloud platform ChannelAdvisor announced the integration with Shopee. It is understood that the integration of ChannelAdvisor and Shopee allows ChannelAdvisor customers to reach new consumers by expanding their multi-channel business strategy to new markets in the Asia-Pacific region, while leveraging the efficiency of a centralized platform. Specifically, through integration, ChannelAdvisor helps brands and retailers convert product data to meet the unique needs of each channel; optimize and manage product content from a centralized location; maximize coverage by synchronizing inventory quantities across channels; merge orders in a unified view; and discover growth opportunities through powerful reporting and dashboard analysis. (E-commerce News)

10. Amazon Japan Japan website has reported five-week limited-time sale and seven-day limited-time sale until October 7

August 11th news, recently, Amazon Japan announced the 2022 Black Friday Weekly Limited-time sale and 7-day flash sale promotion report date. Amazon recommends that sellers apply for Black Friday Week 1 and Black Friday Week 2 as soon as possible. The deadline for submission is October 7 at 11:59 pm. The application standard for the 7-day limited-time sale is: the discount must be at least 15%; the transaction price must be less than or equal to the minimum price of the ASIN in the past 60 days. (E-commerce News)