#Laogao E-commerce Newsletter# [E-commerce Morning News on August 3]

Morning News: Alibaba released the "2022 China Pre-made Cuisine Digital Consumption Report"; the Kuaishou Store merchant rating system was adjusted from gold, silver and copper to L-level system to take effect on August 8; Qudian Luo Min's withdrawal from TikTok account has deleted relevant information videos; AliExpress's Russian orders are gradually being released; eBay US station expands the scope of sellers protection to the southeastern United States sellers affected by floods...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba releases the "2022 China Pre-made Cuisine Digital Consumption Report"

8月2日消息，近日，阿里新服务研究中心联合天猫生鲜预制菜行业，在中国国际预制菜品牌大会杭州峰会上发布《2022中国预制菜数字消费报告》。阿里本地生活2019-2022年数据显示，预制菜产品销量逐年稳步增长，第一季度通常是消费者购买的高峰期，这主要和春节有关，预制菜已具备明显的节令属性。从消费品类来看，全部品类预制菜订单均显著增加，其中冷冻火锅食材、方便速食增幅最为显著。（电商报）

2. Tencent Smart Retail: Four-Strength Fine Refinement Operation is one of the three key directions in 2022

On August 3, at the Tencent Smart Retail 2022 Annual Partner Conference held recently, Chen Fei, Vice President of Tencent Smart Retail, introduced to all partners the three key directions of smart retail in 2022: four efforts to refine operations, public-private domain linkage creation, and digital product matrix. In addition, the person in charge of various business sections of Tencent Smart Retail also brought introductions to the Sili Merchant Growth Platform, Tencent Huiju, Welfare Channel, Yunxuan Alliance and Tencent Marketing Cloud, and explained in detail different types of cooperation models, providing new directions for ecological partners to continue to fight the era of global business operations. (Yibang Power)

3. The adjustment of Kuaishou store merchant level system from gold, silver and copper to L level system will take effect on August 8

According to August 2, last night, Kuaishou E-commerce issued an announcement on the revision of the "Kuaishou Store Merchant Level Rules". The core adjustment content includes: the level system is adjusted from gold, silver and copper to L level system, and detailed changes to the level assessment conditions and level rights are shown below; the new merchant level is obtained from the comprehensive evaluation of the two dimensions of "selling ability" and "service ability". These rules were revised on August 1, 2022 and came into force on August 8, 2022. The merchant level is determined by a comprehensive evaluation of the two dimensions of sales ability and service ability. The past month is usually from the 1st to the 30th/31st/28th of the previous month, calculated as a natural month. (E-commerce News)

4. Pet supplies subscription e-commerce "Magic Cat Box" completed a US$20 million financing

August 2nd news, recently, the pet supplies subscription e-commerce MOLLYBOX Magic Cat Box held a housewarming opening ceremony in Suzhou. At the ceremony, Magic Cat Box announced that it would move its headquarters company to Suzhou Industrial Park and said it had completed a C1 round of financing of US$20 million. It is reported that the investors in this round of financing are Zhongan Insurance and Jiuhe Venture Capital. Financing will mainly be used for Suzhou R&D team building, training of professional talents in private domain service centers, and exploring live broadcasts and layout of private brand businesses. According to incomplete statistics, Magic Cat Box has completed 6 rounds of financing. (E-commerce News)

Internet news

5. Qudian Luo Min logged out of TikTok account and deleted related information videos

According to August 2, recently, Qudian founder Luo Min is suspected to have withdrawn from Douyin. His Douyin account "Qudian Boss Luo" has now been renamed "Qudian Pre-made Cuisine". The avatar of the account has also been changed from Luo Min's personal photo to a cartoon image of the Qudian brand. At present, the account has deleted all the information related to Luo Min in the introduction, and deleted videos related to Luo Min, and only 7 pre-made dishes for Qudian are retained. At present, the number of fans of the Douyin account of "Qudian Pre-made Cuisine" is more than 4.7 million, compared with the previous highest point of 5.08 million, and 360,000 fans have been lost in less than half a month. (E-commerce News)

6. Gome e-commerce platform really happy layoffs

According to Caixin.com on August 2, it was learned from several Gome people that Ding Wei, executive vice president of Zhenhappy Company, has been removed from office and the team has laid off significantly. It is understood that the adjustment of True Happy is only part of Gome's overall business changes. For example, in Gome Industrial Company, Zeng Zhining, CEO of Gome Butler After-sales Company, was dismissed, and the position was also served by Lin Chao, chairman of Gome Home Company; Zhang Bin was appointed CEO of Gome Communications Company. As of press time, Gome will not comment. (E-commerce News)

Cross-border information

7. The first pilot reform of cross-border e-commerce export embedded supervision in Dongcheng, Dongguan

On August 2, Dongcheng Street in Dongguan, Dongguan Customs, Dongguan Municipal Bureau of Commerce, and China Post Dongguan Branch held a pilot launch ceremony for the reform of cross-border e-commerce export embedded supervision at the Dongguan International Mail Exchange Bureau, marking the official implementation of the first national cross-border e-commerce export embedded supervision reform pilot. It is understood that the embedded supervision model of cross-border e-commerce exports is one of the important measures for Dongcheng Street to comprehensively deepen the "deregulation, supervision and service" reform, optimize the business environment, and enhance the execution of grassroots terminals. (E-commerce News)

8. AliExpress Russian orders are gradually being released

According to August 2, today, AliExpress issued an announcement stating that Russian orders are gradually being released. Sellers who have completed the signing of Wanlihui account before July 31 can go to "RU Order Fund Management" to conduct fund operations today. At the same time, AliExpress will also waive the new portal's cash withdrawal and transfer fees before August 31, 2022. It is understood that AliExpress Russia will launch the new "RU Order Fund Management" portal from July 25. Merchants can find the "RU Order Fund Management" entrance at the bottom of the left navigation bar on the "Seller Center Fund Management" page of the AliExpress backend Alipay International Account. (E-commerce News)

9. Etsy's GMS revenue increased by more than 10% in the second quarter of this year

In the second quarter, Etsy's consolidated revenue was US$585.1 million, up 10.6% year-on-year; net income was US$73.1 million, down 25.6% year-on-year, and diluted earnings per share was US$0.51. In addition, Etsy added about 6 million new buyers in the second quarter, and as of the end of the quarter, the Etsy platform had about 5.3 million active sellers and 88.1 million active buyers. (E-commerce News)

10. eBay US site expands the scope of sellers protection to Southeastern United States sellers affected by floods

According to August 2, eBay recently issued an announcement stating that due to floods in the southeastern United States, traffic was paralyzed, and many packages could not be delivered in time. eBay expanded the scope of sellers' protection to affected sellers in the region. eBay recommends that if the seller is in a flood-affected area and cannot ship inventory, the seller can communicate with the buyer and inform the situation; if delivery delays occur, the seller should extend the processing time for delivery of the item. If the seller's business is affected, eBay will automatically protect the seller's performance standards. (E-commerce News)