#Laogao E-commerce Newsletter#[E-commerce Evening News on July 28]

Evening News: Pinduoduo and CCTV News launched a special live broadcast of the Consumer Expo; Taobao and Shanghai Jiaotong University reached a strategic cooperation to jointly build a media computing laboratory; Shopee News will be stopped from August 31; Yu Minhong asked the team to be worthy of their conscience and customer trust in their work; Amazon India Station Prime Day final report: The total order volume increased by 50% year-on-year...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Suning.com's new floating margin management rules will take effect on August 1

On July 28, Suning.com recently issued an announcement stating that in order to reduce merchant operating costs and encourage new merchants to settle in, Suning.com has implemented a floating margin policy in reality. This announcement will be announced seven days after the publication, and relevant opinions will be solicited during the public announcement period. If there is no modification during the public announcement period, it will take effect on August 1, 2022; if there is any modification, it will take effect separately. The "2022 Suning.com Floating Margin Management Rules" show that in order to reduce merchant operating costs, some investment promotion categories on Suning platform will replace the single margin standard with multi-stage margin standard. Merchants only need to pay the margin amount of the first phase when entering. (Suning official)

2. Tmall International plans to incubate 1,000 new overseas brands in the next three years and sell over 10 million.

On July 28, Tmall International participated in the Consumer Expo for the second time this year, and joined hands with more than 500 overseas brands to debut. At the same time, the "Supernova" overseas new brand growth plan was officially released, and the ecological partners such as consumer goods groups, overseas brands, imported brand incubators, service providers, investment institutions, etc. jointly supported the development of overseas new brands in China. In the past year, on average, more than 400 new overseas brands have entered Tmall International every month. Up to now, more than 29,000 overseas brands from 87 countries and regions around the world have settled in Tmall International, covering more than 5,800 categories, of which more than 80% of brands have entered China for the first time. (E-commerce News)

3. Taobao anchor Chen Jieki and Nebula Youke reach cooperation

According to July 28, recently, Xingyun Youke reached a cooperation with Taobao’s leading anchor Chen Jiekiki. Nebula Youke's private domain integrated intelligent marketing solution will help Chen Jie kiki connect with the fan group, understand the needs of fans, and continuously optimize the fan service experience and product selection dimensions. As of now, Chen Jiekiki's number of fans in Taobao live broadcast has exceeded 10 million, with an average number of viewers in the live broadcast room of 5 million+, with a maximum sales of 120 million per game, and its number of fans on the entire network has also reached nearly 20 million. (Xingyun has guests)

4. Douyin and Central Agricultural and Radio School signed a contract to launch the "New Farmers Plan 2022·Come to Douyin to learn agricultural technology" project

On July 28, the Central Agricultural Radio and Television School and Douyin recently signed a cooperation framework agreement in Beijing. The two sides announced that they will integrate and utilize their respective resources to jointly initiate the "New Farmers Plan 2022·Come on Douyin to learn agricultural technology" project, carry out cooperation in content creation, online live broadcast, joint promotion, etc., promote the dissemination of agricultural technology knowledge, train and support high-quality agricultural technology creators, jointly build an agricultural technology video knowledge base, and help rural revitalization. (Agricultural and Guangxin World)

5. Pinduoduo and CCTV News launch a special live broadcast of the Consumer Expo

July 28th news, recently, the second China International Consumer Products Expo opened, and Pinduoduo and CCTV News launched a special live broadcast of the Consumer Expo. CCTV hosts Ren Luyu, Long Yang, and the Consumer Expo mascot planting ape, diving ape, Aerospace Ape and other hosts served as sales agents, recommending Wenchang coconut, coconut chicken, coconut jelly, jackfruit, dried mango and other special agricultural and sideline products from Qiongdao. The person in charge of Pinduoduo's 10 billion subsidy said, "In response to the government's initiative, it has cooperated with CCTV News for two consecutive years to hold a special live broadcast to promote the driving role of the Consumer Expo on global sustainable consumption." (CCTV News)

6. Taobao and Shanghai Jiaotong University reach strategic cooperation to jointly build a media computing laboratory

July 28th news, recently, the School of Electronic Information and Electrical Engineering of Shanghai Jiaotong University and the Taobao technical team announced a strategic cooperation to jointly build a joint media computing laboratory. The two sides will conduct research in core fields such as video encoding, video processing, and immersive media experience to promote the development of key technologies such as code stream information reuse, intelligent encoding, and video super-scoring. In addition, in the future, the laboratory will also establish industry technical standards in live broadcast and UGC fields in terms of video coding, enhancement, and image quality evaluation. The lab will conduct media computing research from an "experience" perspective. (Through to Shanghai)

Internet news

7. Yu Minhong asked the team to be worthy of their conscience and customer trust in their work.

According to July 28, today, Yu Minhong posted a weekly diary on his personal WeChat official account "Lao Yu Gossip". Yu Minhong said, "People may forgive us for our unintentional mistakes, but they will always hold grudges for intentional cheating. We must always be walking on thin ice and establish our values ​​from the bottom of our hearts. The core of the values ​​is the two words "sincerity": integrity plus sincerity; the base is kindness from the heart." (Yu Minhong's personal WeChat official account)

8. China Logistics Group Asset Management Co., Ltd. was established

On July 28, the founding meeting of China Logistics Group Asset Management Co., Ltd. was held in Beijing today. In the next step, the asset management company will successively accept the group-related assets, laying the foundation for subsequent professional governance, professional revitalization and disposal, and professional asset management. (E-commerce News)

Cross-border newsletter

9. Shopee News will cease operations from August 31

July 28th news, today, Shopee issued a notice stating that the platform will remove Shopee dynamic function from August 31, 2022. At that time, all content and data in Shopee news will be offline. Shopee recommends that sellers download and save historical Shopee dynamic posts or data before they go offline on August 31, 2022. In addition, Shopee Seller Center also has a variety of free marketing tools that can temporarily replace Shopee dynamics to help sellers increase exposure. For example, sellers can use Shopee Live's timely interactive function to continuously share high-quality product information with users. (Shopee official bulletin board)

10. Amazon India Prime Day final report: Total order volume increased by 50% year-on-year

During this year's PrimeDay period, the total number of Prime member registrations increased by 1.5 times year-on-year, with Indian consumers purchasing orders from sellers increasing by 50% year-on-year, with sales of more than 30,000 sellers hitting a new high. Compared with the last membership day, nearly 18% of sellers sold more than INR 100,000; nearly 38% sold more than 100,000. In addition, the total sales of local community stores sold on Amazon increased by 4 times year-on-year. (Amazon)