#Laogao E-commerce Newsletter#[E-commerce Evening News on July 22]

Evening News: Taobao: This year, the luxury and beauty category in the live broadcast room increased by 28.78% year-on-year; Tmall Hong Kong will be suspended at the end of October; Video Store is officially launched; Amazon launches a new "account status rating" function for sellers; Wish and Collect+ reach a cooperation agreement. Consumers can store packages at nearby retailers...

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E-commerce newsletter

1. Taobao: This year, the luxury and beauty category of live broadcast rooms increased by 28.78% year-on-year.

On July 22, Taobao Live and Diantao APP released the "2022 Taobao Live High-end Beauty Report". The report shows that on Taobao live broadcast platform, the overall luxury product category of live broadcast rooms increased by 28.78% year-on-year in 2022, the live broadcast room view increased by 130.12% year-on-year, and the number of broadcasts increased by 35.42% year-on-year. Among the overall sub-categories of high-luxury beauty, men's body care and men's makeup have become the top 1 and top 2 in the growth of luxury beauty segments in the live broadcast room. The top ten are body cleaning, men's facial care, hand care, makeup removal, eye makeup, cleansing, sun protection, and facial essence. It can be seen that men have become a new group of consumers in high-end beauty live broadcast rooms. (E-commerce News)

2. Tmall Hong Kong will be suspended at the end of October

On July 22, more than a year after the opening of "Tmall Hong Kong", an announcement was issued on the website today stating that the entrance will be officially closed in the early morning of October 31 based on business strategy adjustments. The announcement pointed out that in the future, we will focus on using Taobao to serve Hong Kong consumers. According to reports, "Tmall Hong Kong" focuses on local goods and services and will be officially launched in May 2021. Last year on "Double 11", Tmall Hong Kong revealed that 5,000 brands participated. Tmall Hong Kong responded and expressed his sincere thanks to you all for your colleagues throughout the past year and jointly supporting the development of the e-commerce industry. (E-commerce News)

3. Alibaba launches the auxiliary certification work of "Taobao Village" in 2022

On July 22, Alibaba Research Institute announced that the latest round of "Taobao Village" recognition is based on Alibaba platform big data, and administrative villages that meet the standards will be automatically shortlisted. In order to make data statistics work more accurate and discover more distinctive "Taobao Villages", Alibaba Research Institute has started the auxiliary certification work of "Taobao Villages" in 2022. According to reports, Taobao Village is a condition for identifying administrative villages with annual e-commerce sales of 10 million yuan or more; the number of active online stores in the village reaches 100 or more, or the number of active online stores reaches 10% or more households. (E-commerce News)

Internet news

4. Qunar: The number of ticket bookings in scenic spots nationwide increased by nearly 2 times month-on-month

Beijing Global Resort, Palace Museum, and Xinjiang Sailimu Lake rank among the top three popular scenic spots during the summer. As of July 21, the popularity of "skiing"-related search terms on Qunar's platform increased by 470% compared with the same period in June, and the bookings for related products increased by 268% month-on-month. Zhai Ziwen, the person in charge of Qunar tickets, analyzed that the heat continues to be high this year, and many tourists tend to choose skiing and ice skating events to cool off the heat. Nowadays, tourists are affected by the Winter Olympics, and ice and snow knowledge has been popularized. People aged 25-35 have become the main force of skiing and entertainment projects, accounting for nearly 40%. Tickets to many ski resorts require at least 3 days in advance to grab tickets. (E-commerce News)

5. Video account store is officially launched

On July 22, on July 13, the Video Account issued an announcement stating that it would launch the "Video Account Store" service. On July 18, the Video Account launched the native information flow advertising function again. The video account window refers to the "product" page of the video account homepage. Merchants and experts could have added products to the display window from the "WeChat Store", and after the video account store is online, it will replace the former. For users who are using WeChat small stores, the transition period will last until November 30, and subsequent WeChat small stores will not be able to access the video number window. (E-commerce News)

Cross-border newsletter

6. Amazon launches new "Account Status Rating" feature for sellers

July 22 news, Amazon's global store opening data showed that recently, Amazon launched the latest tool for sellers - a comprehensive upgraded "Account Status Rating" function. According to reports, the account status rating function can help sellers better abide by Amazon's policies and ensure account health. The feature will be first launched on Amazon's US and Canada sites in August and will be launched globally in 2023. Amazon said it hopes to help sellers better understand their account health, prioritize potential problems, and ensure the healthy operation of their accounts. (E-commerce News)

7. Alibaba International Station: Merchants need to create energy tags for energy-related products sold to the UK/EU

On July 22, Alibaba International Station issued a compliance notice today about merchants' need to create energy labels for energy-related goods sold to the UK/EU. Among them, energy-related goods sold to Northern Ireland need to use the European Energy Label Product Database to assist in creating tags. Energy-related commodities include but are not limited to white goods, boilers and other household appliances. The announcement shows that this announcement will be announced from July 22, 2022. The platform will continue to pay attention to relevant policy changes in various countries and make corresponding adjustments to the platform's control policies based on this. (E-commerce News)

8. Wish and Collect+ reached a cooperation, and consumers can store parcels at nearby retailers

July 22 news, recently, Collect+, a subsidiary of PayPoint Group, signed a partnership with Wish, which will allow consumers to click and collect packages from Collect+ retailers. With millions of buyers and hundreds of thousands of merchants using the Wish market, this partnership provides further convenience for online shoppers, wherever they go out and packages can be delivered to nearby safe and reliable locations. At the same time, it provides independent retailers with more opportunities to take advantage of increased customer flow and gain opportunities to make money through partnerships with Collect+. According to reports, the service will initially be launched in specific stores across the UK. (E-commerce News)

9. Shopee Malaysian site closes SLS-Economy, Delivery maritime economic channel

July 22nd news, today, Shopee Malaysian site issued a notice on the closure of SLS-Economy Delivery maritime economic channel in East Malaysia. Orders that have been shipped through the Economy Delivery channel will be delivered normally. Previously, the Shopee Malaysia site issued an announcement stating that since 00:00 on July 1, 2022, the Shopee Malaysia site has adjusted the freight rates of the SLS-Standard Delivery route. After adjustment, if the goods lifted not exceeding 800g, the buyer shall pay 4.9MYR; if the lifting does not exceeding 10g, the seller shall pay 5.05MYR; if the heavy item price list, if the goods lifted not exceeding 800g, the buyer shall pay 4.9MYR; if the lifting does not exceeding 100g, the seller shall pay 7.0MYR. (E-commerce News)

10. Dunhuang Online European Standard Special Line (General + Electric + Special)-Qianhe Channel

July 22nd news, today, Dunhuang.com issued a notice on the launch of the European Standard Line-Qianhe. This line channel serves the UK, France, Germany, Italy and Spain. The transportation time can be referenced for 7-28 days (natural day). The weight limit for the UK is 20KG, and other countries are limited to 3KG. The product attributes that can be shipped are general goods, live, and other reference delivery. In terms of billing method, the freight for this line is based on the freight for the platform after the actual weighing of the warehouse; the actual weight and volume weight are calculated as those with larger weight; the minimum billing weight is 0.02KG. The maximum size limit for the cargo packaging of this line is: 60cm*40cm*40cm. (E-commerce News)