The court will begin today! Li Ziqi, an e-commerce anchor who has disappeared for more than 300 days, is about to usher in the finale?

Li Ziqi, who has been suspended for nearly a year, will continue to launch a tug-of-war with her old boss "Weinian" today (July 4).

In just one year, Li Ziqi changed from "romantic pastoral poetry" to a "fighter" who fought against capital with her own strength.

May see today

In March this year, Weinian once again sued Li Ziqi's "Ziqi Culture" to court.

And July 4th is today, and this unclear grudge may end.

From July 14 last year to the present, Li Ziqi has been suspended for nearly a year.

It was also since then that Li Ziqi and Wei Nian began to "go back and forth".

Four lawsuits

In a lawsuit previously heard, Li Ziqi has achieved initial victory, and Weinian has successively transferred the "Li Ziqi" trademark to Ziqi Culture.

It is understood that Ziqi Culture was a joint venture between Li Ziqi and Weinian in 2017. In the equity structure, Li Ziqi holds 49% of the shares and Weinian holds 51% of the shares.

In other words, the ownership of the account is not hers, and most of the intellectual property rights are in Wei Nian's hands. Li Ziqi is just a "worker".

Who would have expected that Wei Nian and Li Ziqi, the uninterrupted "business CP" that cooperated with each other, would evolve into what they are today.

Of course, as outsiders, we cannot judge right and wrong, and can only wait for the court to make a final judgment to end this six-year cooperation.

Who is the biggest winner?

In the end, no one can get any advantage in the dispute between Li Ziqi and Wei Nian.

For Li Ziqi, her attributes are an internet celebrity after all. Although there are many official media and public opinion for her, she cannot avoid the flaws that will last for a year.

On the other hand, if both sides finally end up peacefully, the IP of "Li Ziqi" will not be able to reproduce its former glory.

Whether it is the trademark or IP of "Li Ziqi", the essence is Li Jiajia (Li Ziqi's real name) and her excellent content creation ability.

In Li Ziqi's works, there is no straightforward words to explain "Chinese culture", but instead hide this unique atmosphere in every frame of the picture, copywriting, and sound.

"Chinese pastoral style" has been equated with "Li Ziqi" himself.

In other words, Li Ziqi can leave Wei Nian, but Wei Nian must be inseparable from Li Ziqi.

Weinian itself does not have the ability to incubate amateurs, and Li Ziqi was signed after she had a certain reputation. Moreover, with Li Ziqi as an endorsement, Weinian also obtained several rounds of financing.

Who is stronger and who is weak, it is clear at a glance

Ultimately, content is king

The suddenly high-yield "Li Ziqi"?

If you have to ask who has taken advantage of the opportunity to gain traffic between Weinian and Li Ziqi?

Then we must count these "Li Ziqi"...

In the year when Li Ziqi disappeared, countless "Li Jiajia" herself emerged.

More than 300 accounts appear on online platforms such as Weibo, Douyin, Xiaohongshu, and Kuaishou, and use unified copywriting—

"From now on, there is no Li Ziqi, only his real name Li Jiajia!" "Li Ziqi was forced to change her name" and so on.

At the same time, he also unauthorized the use of Li Ziqi's photos, trademarks, portrait rights, name rights and reputation rights to confuse the public, which once made many fans mistakenly believe that Li Ziqi himself had reappeared.

Afterwards, Li Ziqi himself issued a lawyer's statement, which gradually calmed down this wave of "following the trend".

Coincidentally, in 2020, a Vietnamese blogger "imitated" Li Ziqi...

The topic selection, style, and shooting techniques cannot be said to be extremely similar. It is simply a perfect reproduction, and even the grandmother in the video needs to be copied.

Join Li Ziqi, go to Vietnamese blogger

At that time, the blogger posted more than 20 videos on YouTube's channel, with more than 190,000 subscriptions, which caused many foreign netizens to mistakenly think that Li Ziqi is from Vietnam.

As the saying goes, there are many troubles when a person is famous. Whether before or after Li Ziqi disappears, it will always attract countless greedy eyes.

This also indirectly confirms the scarcity of Li Ziqi's "Chinese pastoral style".

Can Li Ziqi's pastoral life continue?

Li Ziqi's weak image of fighting against capital alone has gained more public opinion advantages for herself.

But after a year of suspension, how much heat can Li Ziqi have to exert?

Facing the rural pastoral track, outstanding creators such as Oriental Selection, Classmate Zhang, and Shuai Nongniao Ge have emerged.

In time, Li Ziqi's comeback may face considerable competitive pressure.

However, in the face of the disputed business model of many heroes, Li Ziqi has high-quality content that is difficult to replicate. Although it is difficult to restore the glory of the past for a while, she, who has no choice but to give up on her, may create more surprises for everyone!