#Laogao E-commerce Newsletter# [E-commerce Morning News on June 16]

Morning News: Tmall released a white paper on sports outdoor consumer operations; Dingdong Maicai's revenue in Q1 2022 was 5.4437 billion yuan, up 43.2% year-on-year; Douyin: More than 140,000 outdoor live broadcast chaos accounts have been punished since April to date; eBay extends policy protection time to July 3; Latin American e-commerce Mercado Livre announced the expansion of the "same-day delivery" delivery scope...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall releases white paper on sports outdoor consumer operations

On June 15, according to the official WeChat account of "Taobao Education Merchant Growth", on June 10, Taobao Tmall Sports Outdoor Industry, Taobao Education and Consulting Company Kearney jointly released the "Sports Outdoor Consumer Operation White Paper". The White Paper shows that after five years of development in the Tmall sports outdoor industry, while product upgrades and usage scenarios are expanded, the number of sports outdoor users and customer order consumption has maintained rapid growth. It mainly presents the following consumption characteristics: online and offline connection, omni-channel "shopping, trial and buying"; social communication upgrades, paying attention to the influence of the circle; personalized and refined consumption demand gradually replaces standardization. (E-commerce News)

2. Dingdong Maicai's revenue in Q1 2022 was 5.4437 billion yuan, up 43.2% year-on-year

According to June 15th, before the U.S. stock market trading today, Dingdong Maicai released its first quarter results as of March 31, 2022. According to the financial report, the company's total revenue in Q1 was 5.4437 billion yuan, an increase of 43.2% from 3.8021 billion yuan in the same period last year. GMV in the first quarter increased from RMB 4.3035 billion in the same period of 2021 to RMB 5.8513 billion, a year-on-year increase of 36.0%; the total number of orders increased by 15.6% year-on-year to 80.6 million. By business, product revenue was 5.3751 billion yuan, a year-on-year increase of 43.1%, mainly driven by the increase in order quantity and average order value; service revenue was 68.6 million yuan, a year-on-year increase of 52.7%, mainly due to the increase in the number of customers subscribed to the Dingdong membership plan. (E-commerce News)

3. TikTok: More than 140,000 outdoor live broadcast accounts have been punished since April

According to June 15, today, the official account of "Tik Tok Live Counselor" released an announcement from Douyin Live on rectifying the chaos in outdoor live broadcasts. Data shows that from April 2022 to the present, Douyin Live has imposed a total of 140,108 accounts, blocked and closed 126,118 live broadcast rooms in real time, and recovered live broadcast permissions for 52,745 accounts with serious violations, and recovered 164 account usage permissions indefinitely. According to reports, the TikTok rectification campaign includes: resolutely cracking down on vulgar chattering behaviors. (E-commerce News)

4. The 618-year big promotion online is available for sale

June 15th news, today, according to the "Benlai Release", the 618 mid-year promotion of Benlai Life Network was launched on June 6th, and it is divided into three stages. In these series of activities, we will launch a total of 100 million yuan in consumption coupons to give back to consumers. Introduction to the operator of Benlai Life Network. At the same time, the 618 mid-year promotion of Benlai Life Network was launched, with 10,000 products in nine categories including nutritious dairy products, meat, poultry and eggs, seasonal fresh fruits, aquatic seafood, grain, oil and side food, as well as cooked food, wine, and kitchen supplies, as well as full discount coupons. (E-commerce News)

Internet news

6. TikTok announces new directions short video giants challenge the online literature market

According to June 15th, Douyin recently launched a challenge in a new direction. According to reports, Douyin has begun to test the novel function channel on the tablet app, and users can select novels in this channel for reading. In fact, this is not the first time ByteDance has tried to challenge the online literature market. As early as 2019, Byte launched its own online literature platform Tomato Novel, and focuses on free reading, competing differentiatedly with platforms such as the Sunny Qidian and Jinjiang. At present, Tomato Novel has successfully gained a foothold in the online literature market, but the early viral promotion and the large number of low-quality works brought by freeization have also made it difficult for it to further expand its user base. In this case, relying on the library of Tomato Novels, opening the audience through Douyin with a larger user base is also a good choice. (Yibang Power)

7. MUJI officially entered Meituan flash sale to start a new sales model for real-time retail platform

On June 15, Muji officially announced its cooperation with Meituan flash sale, which is also the first time that Muji has entered the instant retail platform. Up to now, more than 90% of the 240 Muji stores nationwide have launched Meituan, including more than 4,000 products including home use, kitchenware, clothing, shoes and bags, beauty and skin care, and office supplies. They can be delivered as soon as 30 minutes after placing an order. It is worth noting that as soon as the MUJI store was launched on Meituan, the two parties jointly launched the first 618 event. In addition, data shows that during the trial operation period, orders of MUJI above 3 kilometers accounted for nearly 45%, and late-night orders accounted for nearly 14%. (Yibang Power)

Cross-border information

8. eBay extends policy protection time to July 3

On June 15, the eBay platform issued an announcement today stating that eBay has notified on May 10 to extend the protection time for the impact of the epidemic, which has blocked seller operations. Since the domestic epidemic situation is still severe in the recent domestic situation, eBay has decided to extend the protection time of this policy again. (E-commerce News)

9. Spotify reduces hiring by 25% to save money

June 16th news: Spotify will reduce the number of hiring 25% in order to save money due to economic uncertainty. Spotify CEO Daniel Ike sent an email to employees on Wednesday saying the company will continue to recruit, but the hiring speed will slow down in the coming quarters. Currently, Spotify has 8,230 employees worldwide. It is reported that some companies have slowed down their recruitment speed recently or directly laid off employees. For example, Coinbase announced 18% layoffs, about 1,000 people, and Uber and Lyft also slowed down hiring. (E-commerce News)

10. Latin American e-commerce Mercado Livre announced the expansion of "same-day delivery" delivery scope

According to foreign media reports, Latin American e-commerce Mercado Livre announced that it will expand its "same-day delivery" delivery service to 100 cities in Brazil. It is reported that through this expansion, Mercado Livre's same-day delivery service will cover 2,100 cities in Brazil, and 75% of the packages can be delivered within one day. It is worth noting that currently, Mercado Livre has its own fleet of delivery vehicles in Brazil, including 51 electric vehicles, 3,000 trucks, 1,100 vans, 3 aircraft and 26 gas trailers, as well as more than 13,000 cars responsible for the last kilometer transportation. (E-commerce News)