There are three most common mistakes in e-commerce operations, don’t step on the trick!

      E-commerce operation is a technical job, and there will be many mistakes in operation. Today I will share with you the three most common mistakes . Even e-commerce veterans who have been doing it for a long time may make these mistakes.

1. Conversion rate reference peers

      Many e-commerce people analyze data in terms of business consultants. When looking at the conversion rate data, the system will also give us data from the same level. Many merchants will compare their own data. Many people think this is right, but in fact, this approach is wrong.

      Think about it, your own store will do some basic sales, so will these artificial basic sales interfere with the basic conversion rate of the store? The answer is inevitable. The more basic sales are done, the greater the impact of conversion rate.

      Very experienced e-commerce people will remove artificial basic sales data when analyzing store conversion rates, which is the real conversion rate. We can judge the real conversion rate, but we don’t know the sales and conversions imposed by peers, so it’s not very meaningful to refer to the conversion rate of peers and peers.

      Then again, what data should we refer to? Is there no data to refer to?

      Laogao E-commerce told everyone: " For the conversion rate, referring to the competitive products at this stage, benchmarking and surpassing the conversion rate of the competitors is the most reliable way ."

2. Is the output value = hot product?

      The output value of traffic has been an operation many years ago. If you still have this idea, it is best to understand the current Taobao mechanism first. Today’s Taobao emphasizes the unique features of thousands of people , and the products they search for and display are also different for each user with different labels.

      First of all, we need to know that if a baby wants to obtain search traffic, he needs to do the weight and labels under each keyword. There are many aspects to do the weight. The output value is an important point, but in terms of labels, the output value is ineffective.

      Overall, if you can't make a good label, no matter how high the output value is, you can't get search traffic. Without search traffic, it will have no effect on hitting popular products. Therefore, the output value is ≠ hot products, and it is also one of the important links to make a good label for hot products .

3. Build accurate crowd-raising search for direct train

      Many sellers will create precise group packages of products based on the express train to identify high-quality groups for products, and then obtain the display of products under these groups. Then, a higher display volume is obtained based on increasing the premium of these precise group packages, and it is hoped to obtain an increase in organic search traffic based on obtaining a sufficiently high ROI in those precise groups.

      This approach looks very reasonable and looks comprehensive in all aspects. It aims at precise group presentation, obtains high conversions, and then increases search. But in fact, it is wrong!

      This approach can effectively correct the labels of the baby crowd, but it cannot increase search traffic for us.

      在千人千面的系統机制下，要想提高搜索流量，必须做好关键的两个方面，一个是做好商品在关键词下的权重值（权重值包含产值、点击率、转化率、销量等等），二是做好我们商品的人群标签。

      In other words, if you want to increase search from the express train, what you need is to get enough excellent pit production and sufficient excellent click-through rate, conversion rate and other data under the keywords selected by the express train; in addition, it can be assisted with accurate crowd labels.