#Laogao E-commerce Newsletter# [June 9 E-commerce Morning Newsletter]

Morning news: Douyin tests the "Douchao Home Delivery" self-operated business; JD will pilot the catering takeaway business; Amazon releases the 2021 brand protection report to prevent more than 2.5 million abnormal seller account registrations; JD New Department Store's main promotion date has increased by more than 200% year-on-year; Douyin Life Service launches the "Assisting Business and Benefiting the People Plan"...

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E-commerce newsletter

1. Douyin tests the "Douchao Home Delivery" self-operated business

According to the report on June 9, according to "LatePost", recently, Douyin has begun to do self-operated business similar to JD Supermarket - "Douchao Home Delivery", piloting in cities such as Guangzhou, Shenzhen and Hangzhou. This business is developed by ByteDance's e-commerce department and belongs to two teams with Douyin's local life business. It is understood that the self-operated project hopes to penetrate young high-income groups in first- and second-tier cities to increase the frequency of users using Douyin e-commerce. A Douyin e-commerce person said that the project has a high level of confidentiality and will try the two main categories of alcohol and fresh food in advance. He stressed that the concept of "supermarket" has not yet been formed. (E-commerce News)

2. JD.com will pilot catering takeaway business

According to the report on June 9, according to LatePost, JD.com will pilot the catering takeaway business in the near future. Takeaway merchants will be launched on JD.com’s Home APP, with Dada responsible for delivery. The business has not yet been officially launched. The first stop will be piloted in cities such as Zhengzhou. The team has connected with catering merchants to launch JD.com’s takeaway in local areas. It is understood that the exploration of catering takeaway business is promoted by the catering business department of JD.com. On June 7, JD.com officially established a new urban catering business department in the internal area. The department currently has about 10 people, and the person in charge is Lu Yinhong, who reported to He Huijian. (E-commerce News)

3. The transaction volume of 400 categories on the main promotion day increased by more than 200% year-on-year

According to June 8, JD 618 recently ushered in the JD New Department Store main promotion day with the theme of "Super Popular Product Surprise Price More than 50% off". It is reported that the transaction volume of fashion sunscreen clothing in JD New Department Store's fashion increased by 560% year-on-year, and the transaction volume of children's sports shoes and toddler shoes increased by 120% year-on-year. The transaction volume of toner increased by 146% year-on-year, and the transaction volume of beauty set gift boxes increased by 100% year-on-year. In addition, the transaction amount of JD.com's luxury shoes and boots category increased by 93% year-on-year, the transaction amount of fashion watch category increased by 90% year-on-year, and the transaction amount of glasses category increased by 95% year-on-year. (E-commerce News)

4. TikTok Life Service launches the "Assisting Business and Benefiting the People Plan"

On June 8th, today, Douyin Life Service announced the launch of the "Assisting Businesses and Benefiting the People Plan" and launched six major measures to help merchants resume production and operations as soon as possible. The plan is aimed at life service merchants in areas that are more affected by the epidemic, and will be launched in cities such as Harbin, Shanghai, and Beijing. At the same time, the platform provides merchants with free systematic training of more than 100 courses, including group product combination strategy, live broadcast and short video operation. During the operation stage, Douyin Life Service will launch four policies of "three subsidies and one rebate", namely resource subsidies, consumption subsidies and ecological supplements, and software service fee refund policies. (E-commerce News)

Internet news

6. Flash delivery: As of 12 noon on the 7th, 202 orders related to college entrance examination have been generated

According to news on June 8, the backend data of the flash shipping show that as of 12 noon on June 7, 202 college entrance examination related orders had been generated, of which the flower order volume was 169, accounting for 83.66%. In addition, some users deliver food and cakes to candidates through flash delivery, of which food orders account for 9.9% and cake orders account for 5.94%. It is understood that on the eve of the college entrance examination, Shinshu announced that the capacity of Shinshu workers should be gathered to serve the college entrance examination, and all relevant orders for the college entrance examination are free. This is also the fifth consecutive year that Shinshu has launched the "Love Assistance Plan" to help college entrance examination candidates with all their efforts. (E-commerce News)

7. Ctrip: The number of ticket orders for attractions in Zhejiang increased by 163% month-on-month in the past week

According to the news on June 8, judging from Ctrip's visit data in the past week, on the morning of June 8, the popularity of instant visits in Gansu and Zhejiang reached the highest point during the week. In addition, in the past week, the number of ticket orders for attractions in Gansu has increased by 203% month-on-month, and the number of hotel bookings has increased by 17% month-on-month. This year's Dragon Boat Festival, Gansu entered the top list of popular tourist destinations in the country. The total order volume of Dragon Boat Festival holidays increased by 164% compared with the Qingming Festival holiday, and the order volume on the first day of the holiday increased by 1 times compared with the May Day holiday. Hotels, tickets, and rural tourism exceeded the Qingming Festival holiday. (E-commerce News)

8. Foxconn officially launches "live broadcast job" on Kuaishou

According to June 8, Foxconn Technology Group recently launched live broadcast recruitment on Kuaishou, and explored digital recruitment through innovative recruitment forms such as "live broadcast leading jobs", "short video recruitment", and "online special recruitment".

It is understood that in the first quarter, the monthly active users of the Kuaishou blue-collar recruitment platform "Quick Recruitment" sector exceeded 100 million, and the entry conversion rate and user retention rate were leading in the industry. (Yibang Power)

Cross-border information

8. Amazon announces closing Flex delivery service in Germany

According to June 8, Amazon recently announced that it would close its Flex delivery service in Germany.

It is reported that Germany is Amazon's second largest market, second only to the United States. Amazon Flex Delivery Service, which began implementation in the United States in 2015, expanded to Germany two years later, supports individuals to deliver packages to Amazon customers in order to get paid.

It is understood that Amazon is checking wages to some Flex deliverymen while encouraging them to join its DSP delivery program in Germany. Amazon said the DSP delivery network has the ability to absorb "a very small portion of Amazon Flex delivery" and can meet delivery commitments. According to data from logistics consulting firm MWPVL International, Amazon currently has 67 delivery stations in Germany. Before the epidemic, there were 10 delivery stations for DSP delivery services. During the epidemic, Amazon doubled its warehouse capacity due to the surge in parcels, and the DSP delivery network was also enhanced. (E-commerce News)

9. Amazon's cross-border logistics service resumes export business at Shanghai port

June 8th news, today, Amazon's global logistics team announced that since June 6th, it has fully resumed the export cross-border logistics business of Amazon's cross-border logistics services at the Shanghai port, and made every effort to ensure the smooth cross-border logistics needs and supply chain of Amazon sellers. Comprehensive businesses such as sea shipping, clutch, air transport, STAR.STS, Z-Parcel official parcels shipped from Shanghai Port from now on have resumed normal operations. Amazon said that since the outbreak of the epidemic in Shanghai, the logistics team has been closely following the various epidemic prevention requirements of the Shanghai Municipal Government, strictly implementing various epidemic prevention and control measures to ensure the health and safety of employees and customers, and through active coordination, dispatching the goods originally planned to be shipped at the Shanghai port to other ports for shipment to ensure the seller's shipping needs. Thank you to the sellers for their understanding and cooperation during the epidemic lockdown period in Shanghai. Through the efforts of both parties, the goods can be transported smoothly to other domestic ports for shipment. (Yibang Power)

10. Amazon releases 2021 brand protection report to prevent more than 2.5 million abnormal seller account registrations

According to June 8, Amazon released the 2021 brand protection report today. The report shows that in 2021, Amazon prevented more than 2.5 million abnormal seller account registrations through effective measures; at present, Amazon brand registration has more than 700,000 active brands, an increase of 40% over the previous year. The average number of valid infringements submitted by brands through Amazon brand registration decreased by 25% from the previous year. In China, Amazon's global anti-counterfeiting team assisted and cooperated with relevant Chinese law enforcement departments to take multiple enforcement actions against sellers selling counterfeit goods on Amazon, seizing counterfeit Ferragamo classic Gancini belts, trademark infringing headphones, counterfeit auto accessories, etc. (E-commerce News)