Morning news: Alibaba will adjust the international site announcement category from June 7; the 2022 Douyin E-commerce Ecology Conference will be held on May 31 to announce the annual development direction; the total GMV of Kuaishou E-commerce "520 Makeup Festival" exceeds 420 million GMV of 73 brands exceeds one million; JD International 618 pre-sale report is released: Nintendo Xisili CPB ranks in the top three; Shopee won the first place in global shopping application downloads in the first quarter of 2022...
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1. Alibaba will adjust the categories of international websites from June 7
According to May 30, today, Alibaba International Station issued an announcement, which is expected to adjust the international station release category starting from June 7, 2022, and is expected to be completed on June 18, 2022. It is understood that this adjustment covers 7 industries, with the specific rhythm: from June 7 to June 9, the new category/partial path changes/renamed categories are launched: merchants can see the release categories coexisting with old and new leaf categories, while the new leaf category is placed in ash before being released; from June 9 to June 16, product migration: New leaf category can be uninstalled and products can be released, product migration is performed on the same day. Merchants' products under the old category will be moved to the new leaf category according to the product title keyword/attribute; on June 17, the old category is blocked, and the product display category is updated: the abandoned category is blocked on the merchant side, and the execution is completed after the display category is refreshed. (Yibang Power)
2. The 2022 Douyin E-commerce Ecology Conference will be held tomorrow and will announce the annual development direction
According to the "Tiktok E-commerce Marketing Observation", the 2022 Doukto E-commerce Ecology Conference will be held online at 14:00 on May 31. This Douyin E-commerce Ecological Conference will deeply interpret the value of Douyin e-commerce platform, announce the platform's annual development direction, FACT+ business methodology and special support plan, and discuss the direction of Douyin e-commerce product improvement and how the giant engine can serve the development of Douyin e-commerce merchants. According to reports, this Douyin e-commerce ecosystem conference invited Cai Yifan, general manager of Semir e-commerce brand & marketing system, to make friends with founder Huang He, and helping farmer expert Xiangmei Xinbao and others to share their practical experience. (E-commerce News)
3. Taobao anchor Lie'er baby starts the first meta-universe concept fashion show
According to the official news of Taobao Live, on the evening of May 29, Taobao anchor Lie'er Baby brought a Metaverse concept fashion show as the "Flying Flying Officer of Fan Cabin". The live broadcast room chose to move this high-end new high-end studio, equipped with virtual digital technology, integrating the virtual interaction and diverse attributes of the metaverse into it. In each scene, the model will walk on the catwalk with different themes, and the anchor will explain in a virtual scene. (E-commerce News)
4. The total GMV of Kuaishou E-commerce "520 Makeup Festival" exceeded 420 million, 73 brands, GMV exceeded one million
On May 30, the "520 Beauty Pet Pink and Painting Festival" created by Kuaishou E-commerce and the beauty industry's "Makeup/Perfume/Beauty Tools" category brand was successfully concluded. It is reported that the merchants participating in this event include international brands, classic domestic products and emerging brands to meet the needs of people in different circles. Data shows that the total GMV of this makeup festival exceeded 420 million, an increase of 32% from the previous month; 73 brands have exceeded 1 million; and 12,000 new sellers in makeup, perfume and tool categories. (Yibang Power)
5. Douyin e-commerce carries out brand control of "Annaisan HLZM DVIP"
According to May 30, today, Douyin e-commerce issued a notice that due to the stores opened by "Annaisan", "HLZM" and "DVIP" on the platform, there are a large number of consumer counterfeit goods reports and after-sales complaints that affect consumers' shopping experience. In order to protect consumers' rights and interests, the platform will prohibit the entry of new merchants of "Annaisan", "HLZM" and "DVIP" and new brands of "Annaisan", "HLZM" and "DVIP" and new releases of such brand products. The control will take effect on May 30, 2022. It is understood that recently, Douyin e-commerce released a rule guide for selling counterfeit and pirated goods. Selling counterfeit goods refers to the act of a merchant selling counterfeit registered trademark goods, that is, using the same trademark on the same goods sold without the permission of the registered trademark owner. Selling pirated goods refers to books, e-books, audio-visual works and software that reproduce their works without the permission of the copyright owner. (Yibang Power)
Internet news
6. JD.com 618 pre-sale period: pre-sale orders for brands such as Xiaomi and Haier exceed 100 million yuan
According to May 30, JD.com's pre-sale was fully launched at 8 pm on May 23. Data as of the 29th showed that pre-sale orders for well-known brands such as Xiaomi, Haier, Lenovo, Huawei, and Midea exceeded 100 million yuan. (Yibang Power)
7. In fiscal year 2022, Ele.me’s new talents doubled year-on-year, employees accounted for nearly 30% of the total
According to Tech Planet internal information, in the last month of Alibaba's fiscal year 2022, the number of talents who transferred internally or joined Ele.me from the same period last year was doubled. Within this year, the proportion of Ele.me employees over three years of age increased from 5% to nearly 30%. It is understood that the composition of Ele.me's management team is based on Alibaba's M5-level managers. In addition, there are several M6-level senior managers: for example, Xianyu's founder Chen Weiye, Alibaba partner Fang Yongxin, and Shi Min, who has been working as HRGs in multiple Alibaba's business lines for a long time. (E-commerce News)
Cross-border information
8. JD International 618 pre-sale report is released: Nintendo Heathley CPB ranks in the top three
According to May 30, since 8 pm on May 23, JD International has fully participated in the pre-sale of JD 618. Data shows that during the pre-sale period, JD.com’s pre-sale orders for self-operated imported health products increased by 140% year-on-year; the pre-sale orders for cross-border food, wine and fresh food categories increased by 100% year-on-year. It is reported that the top three pre-sale orders in JD International are Nintendo, Sisley and CPB. In addition, Japanese skin care brand IPSA has become the brand with the largest deposit orders this year. (Yibang Power)
9. Shopee won the first place in the global shopping application download in the first quarter of 2022
On May 30, the authoritative mobile data analysis platform data.ai recently released the "2022 Mobile Market Report". The report shows that Shopee continues to consolidate its leading position with the highest overall downloads of shopping apps in the world in 2021 and Q1 2022, and the highest overall usage time for shopping app users in the Google App Store. It is reported that the report data shows that among the trend of strong demand for mobile shopping in the world, the use time of users in Indonesia, Singapore and Brazil has grown the fastest in shopping applications, with year-on-year growth rates of 52%, 46% and 45% respectively. In the high-growth market, Shopee has always maintained its leading position. While continuing to top the Southeast Asian market, Shopee also ranked first in the total usage time and total download volume of shopping APP users in the Brazilian market in 2021. In the fourth quarter alone, it received more than 140 million orders, an increase of nearly 400% year-on-year, and the upward trend is rapid. (E-commerce News)
10. Indonesian Express E-commerce Astro completes US$60 million Series B financing
According to May 31, on May 30, Indonesian Express E-commerce Astro announced that it had completed a US$60 million Series B financing. As of this round of financing, Astro's total financing amount has reached US$90 million. It is understood that Astro was founded in September last year by Vincent Tjendra, former vice president of Tokopedia, and is headquartered in Jakarta, the capital of Indonesia. Astro focuses on the rapid delivery e-commerce market that is still in its early stage development in Indonesia: it provides fresh fruits and vegetables, daily necessities, emergency over-the-counter medicines and other products at retail prices, with SKUs of more than 1,500 SKUs. It is worth mentioning that recently, Astro has also begun to cooperate with local companies to launch its own brand, and the upcoming products include coffee, bread, and seasonal delicacies such as cakes and desserts. (E-commerce News)
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