Evening News: Taobao Live launched the "1001 Treasure Good Store" plan; JD Electric launched a one-click refund function to provide 30 sky-high price guarantee; Douyin e-commerce carried out special governance of "non-standard price description"; Amazon: The search volume of Japanese chef knife segments in the past year increased by more than 500% year-on-year; eBay will adjust the shipping fees of SpeedPAK from June 1...
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1. Taobao Live launches the "1001 Treasure Good Store" plan
According to May 30, this month, Taobao Live launched the "1001 Treasure Good Stores" plan for specialty store broadcast merchants. The plan aims to explore and support a group of specialty category merchants with strong live broadcast advantages and build a vane of platform specialty store broadcast merchants. It is reported that the plan has started recruitment for specialty merchants. The registration time is 23:59 on September 30, 2022, and the review will be carried out on the 20th of each month. The list of Treasure Good Store merchants for next month will be announced on the 25th of each month. (E-commerce News)
2. JD.com: As of the 29th, the pre-sale order volume of 618 "post-95" increased by 75% year-on-year
According to May 30, as of May 29, the pre-sale order volume of JD.com's "post-95" post-95 increased by 75% year-on-year, and the types of products participating in the pre-sale increased by more than 20% compared with last year. The pre-sale order volume of well-known brands such as Xiaomi, Haier, Lenovo, Huawei, and Midea exceeded 100 million yuan. During the 618 pre-sale period this year, JD Health's order volume increased by 186% year-on-year. The number of pre-sale products participated in by JD Pharmacy increased by 219% year-on-year, and the number of pre-sale products participated in by bird's nest category this year has reached three times last year. The overall pre-sale orders for children's clothing for brands such as FILA Children and Balabala increased by 145% year-on-year. (E-commerce News)
3. Tmall launches 618 "must-buy list" and will launch 440 products
According to Tmall's official introduction, a total of 22 lists will be launched on the Must-Buy List, and 20 products will be selected on each list. In addition to traditional categories such as makeup, skin care, snacks, etc., there are also new consumption trend categories such as pets and men's care. This list will also consider its discount level or gift value on this basis. That is to say, the price during this Tmall 618 period is the most cost-effective product compared to the daily selling price. (E-commerce News)
4. Douyin e-commerce launches special governance on “non-standard price description”
On May 30, Douyin e-commerce recently issued an announcement. Recently, after investigation, it was found that some creators described the price of goods in the live broadcast room/short videos, and there were scenes of misleading consumers if the price displayed was inconsistent with the actual price, using low-price and high-quality products to attract traffic and mislead consumers, excessively increasing consumer expectations, and seriously affecting the consumer search experience and the fair competition environment of the platform. Starting from May 31, the platform will deal with the illegal content and authors in accordance with the rules of "Illegal Marketing: Excessively Improving Expectations", the rules for violations of e-commerce creators and credit score management. (E-commerce News)
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5. The "i Moutai" App ice cream is on sale for 51 minutes and the sales reached 2.5 million yuan.
On May 30, according to the Beijing News, the flagship store of Moutai Ice Cream No. 002 was unveiled in Guiyang on May 29. As of 17:00 on that day, the sales orders exceeded 900 orders, more than 800 current ice creams were sold, and more than 4,500 pre-packaged ice creams were sold, and the sales volume exceeded 200,000 yuan. The three pre-made ice creams launched in Guiyang on the same day were also launched on the "i Moutai" App. Consumers in the five districts of Baiyun, Guanshanhu, Yunyan, Nanming and Wudang in Guiyang can buy it from 17:00 on the same day. More than 40,000 pre-packaged ice creams were sold in 51 minutes, with sales of about 2.5 million yuan. The "i Moutai" app was announced to be sold out on the same day. (E-commerce News)
6. JD Electric Appliances launched a one-click refund function to provide 30-day insurance
According to May 30, JD.com recently launched the one-click refund function. If the product purchased by users is reduced within 30 days, you can apply for a refund. It is understood that after entering JD Electric App, users choose to open the "My" interface and find "Customer Service" in the interface. Click the "Price Protection" function in the interface to apply for product price protection. In addition, if there are problems with the products purchased on JD Electric within 180 days, users can choose to directly apply for a new product instead of repairing the product. (E-commerce News)
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7. Amazon: The search volume of Japanese chef knife segments in the past year increased by more than 500% year-on-year
According to reports on May 30, Amazon data shows that the kitchen category is becoming one of the fastest growing and most promising categories on Amazon, with the growth trend of some sub-categories being particularly obvious. Amazon Business Opportunity Detector shows that in the past 360 days, the search volume of Japanese chef knife segments has increased by more than 500% year-on-year. In addition, Amazon data shows that standalone ice makers are one of the fastest growing kitchen supplies on the US site this year. (E-commerce News)
8. eBay will adjust the shipping fee for SpeedPAK from June 1st
According to May 30, eBay issued a notice today that due to the continued impact of the Russian-Ukrainian conflict, international oil prices continued to maintain high levels and aviation fuel expenses continued to rise. At the same time, as the domestic epidemic prevention and control forms gradually improve, cities such as Shanghai that are severely affected by the epidemic have gradually recovered, and the resumption of work and production of electronic products has caused a run for the only air transport cabins, resulting in a rise in transportation costs from mainland China and Hong Kong to multiple destination countries to varying degrees. (E-commerce News)
9. PingPong connects to Walmart US and Mexico stations
On May 30, recently, global payment service provider PingPong reached a cooperation with Walmart to officially connect to Walmart's US and Mexican stations. According to official news, from now on, Walmart sellers can directly bind PingPong in the backend and provide store binding benefits, including: a free cash withdrawal coupon of US$100,000, valid for 1 month (received before June 30); a 1-year Ulu basic version of the U.S. station use rights of 1,299 yuan; a 60-day warehousing support period for Riqi Ward overseas warehouses, a 1-yuan discount for US$1/kg and a 15-day warehousing fee for overseas warehouses, Linke International Walmart delivers warehouses, a 50,000 USD discount for freight costs US$7,500 USD, a new customer of Jiacheng International, a 10-yuan discount for more than RMB 10,000; a 300-yuan coupon for registration of Yayi intellectual property trademarks; a 200-yuan discount for single persons in Fenghuo cross-border offline courses. Purchase 3 people for courses and immediately get a discount of 1,000 yuan. (E-commerce News)
10. The first domestic new energy digital exhibition is launched on Alibaba International Station
On May 30, the first domestic new energy digital exhibition was launched on Alibaba International Station. Nearly 500 digital booths gathered more than 100,000 new energy products, and nearly 100,000 buyers were welcomed on the first day. It is expected that more than 100,000 buyers will flock to this digital exhibition within two weeks. It is understood that the new energy buyers on Alibaba International Station are mainly installers and terminal buyers. It is reported that during the exhibition, with the help of Alibaba Cloud's technical resources and algorithms, the "new energy selection tool" was developed and launched, which has helped thousands of buyers experience the automatic calculation of procurement needs. (E-commerce News)
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