#Laogao E-commerce Newsletter# [E-commerce Morning News on April 25]

Morning News: Taobao launches the trendy home platform "Wuyan" to lay out local furniture purchasing services; Douyin tests the "listen to video" function; Douyin tests the "listen to video" function; Douyin: optimizes the private message function rules to carry out in-depth special governance of cyber violence; Douyin: optimizes the private message function rules to carry out in-depth special governance of cyber violence...

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E-commerce newsletter

1. Taobao launches the trendy home platform "Wuyan" to layout local furniture purchase services

According to Tech Planet, recently, an app called "Wuyan" was launched in major application stores. The application introduction shows that the product was developed by Zhejiang Taobao Network Co., Ltd. and is a direct-operated selected home furnishing brand under Alibaba. The experience found that the design of "house scenery" is similar to Taobao's previous home life app "Lying flat", adopting a simple style design. In addition, the "Wuyan" App integrates the "grass planting + e-commerce" operation model. It is worth noting that at present, "Wuyan" has more than 100 tone brands, factory brands and Wuyan's self-operated brands homearch furniture, home textiles, dining and kitchens, accessories, big soft, cultural and creative products and other products. (E-commerce News)

2. TikTok test "Listen to Video" function

According to Tech Planet, recently, Douyin tested the "Listen to Video" function, which allows short videos to be played in a special player, and can continue to listen after locking the screen or switching the background. The test diagram shows that in the "listening to video" mode, short videos will exist in a specially made player, and users can perform "timed", "fast forward", "quick back", "double speed", "pause" and other operations on the short video. The entire playback operation is similar to that of the music player. When the user switches the relevant audio source, he or she just needs to slide left and right to switch the short video in the middle of the player. (E-commerce News)

3. Douyin plans to launch an online fashion creative platform "Boiling Silence"

It is reported that "Biji" is a brand new digital fashion community, which mainly integrates science and technology into fashion and builds a new market for the fashion industry. According to insiders, Feiji may involve virtual clothing, virtual people, virtual fashion, etc., and will be linked with Douyin e-commerce, PICO and other businesses to become a platform for continuously outputting digital fashion. A relevant person in charge of Douyin said that "Biji" is an online fashion creative platform for fashion designers, and is still in the early stage of exploration. (E-commerce News)

4. Meituan launches live broadcast assistant app to increase live broadcasting and sell goods

According to Tech Planet, Meituan recently launched a product called "Meituan Live Assistant", which can be downloaded in major app stores. Experience discovery that Meituan Live Assistant has improved Meituan’s previous live broadcast functions, such as the live broadcast trailer function can be released through Meituan Live Assistant, and supports anchors to add group purchases, magic box coupons, redemption coupons, tickets, group orders and other types of products. In addition, "Meituan Live Assistant" has also opened up a new live broadcast category for Meituan Live. (E-commerce News)

5. TikTok: Optimize private message functions and rules to carry out special governance of cyber violence

On April 24, the Douyin Security Center issued an announcement today stating that in response to the relevant requirements of the Central Cyberspace Affairs Office of the "Qinglang·Special Governance Action for Cyberspace Violence", Douyin will carry out key governance in the following aspects: First, establish and improve the identification and early warning mechanism. The second is to establish and improve a real-time protection mechanism for parties involved in online violence and adjust the private message function rules. The third is to strictly prevent the spread of online violence information, strengthen inspections on live broadcasts, short videos, hot lists, topics and other links, and promptly clean up information related to online violence. Fourth, increase the handling of illegal and irregular accounts and related parties. Fifth, strengthen warning exposure and positive guidance. (E-commerce News)

Internet news

6. JD Home and Anju Group reach strategic cooperation

According to April 24, on the morning of April 23, Rizhao Anju Real Estate Group and JD.com held a strategic cooperation signing ceremony. Anjuji will rely on the JD platform to conduct comprehensive cooperation on the sales, delivery and owner home purchases. It is worth mentioning that in March this year, Shangpin Home Delivery and JD.com deepened strategic cooperation, and the launch ceremony of the JD home design platform project was held at the JD headquarters in Beijing. (E-commerce News)

7. Ele.me adds new billing rules for order transaction service (non-meal transactions)

According to the news on April 24, the Ele.me platform issued a notice today stating that in order to further reason about the service fee billing rules between Ele.me and merchants, the billing base in the transaction technical service fee service fee will be adjusted, and the "Ele.me Order Transaction Service Fee Billing Rules" will be added. The adjusted billing base system logic will be officially switched at 0:00 on May 1st. Orders whose bill date is switched by the system shall be billed according to the adjusted logic. The rules will come into effect on May 1, 2022. After 0:00 on May 1, the billing base of all orders will be: total commodity price - merchant commodity activity expenditure + merchant packaging fee. (E-commerce News)

8. Kuaigou Taxi submits a listing application to the Hong Kong Stock Exchange

According to the Hong Kong Stock Exchange documents, the online same-city logistics platform Kuaigou Taxi submitted a listing application to the Hong Kong Stock Exchange on April 24. In the field of online same-city logistics, the company owns and operates two brands: Kuaigou Taxi in Mainland China and GOGOX in other Asian countries and regions. According to the same source of information, based on the total transaction volume in 2021, mainland China and Hong Kong account for about 71% of the Asian online same-city logistics market. (E-commerce News)

Cross-border information

9. The US version of "Huabei" Affirm expands its partnership with second-hand e-commerce Poshmark

April 24th news, recently, installment payment service provider Affirm and US second-hand goods online trading platform Poshmark announced that they would extend their partnership for two years to improve shoppers' payment flexibility. Poshmark is one of the first companies to try Affirm’s Adaptive Checkout service, which provides shoppers with more flexibility and choice when checking out. Today, eligible shoppers from Poshmark’s community of over 80 million users can choose to pay monthly or make four interest-free payments every other week for all items over $50. Adding these payment options with Adaptive Checkout, Poshmark's average order value and order quantity at these prices has been improved. (E-commerce News)

10. Flipkart opens India's largest logistics center in West Bengal

On April 24, Indian local e-commerce company Flipkart announced on April 21 local time that India's largest logistics center was completed in Haringhata, West Bengal. The facility will directly create more than 11,000 jobs in the region, indirectly create thousands of jobs, and will support approximately 20,000 sellers in the local and Northeast. According to reports, the Haringhata storage center has 5 million cubic feet of storage space, distributed in 6 mezzanines, with a total construction area of ​​2 million square feet. It is reported that the construction of the facility began in 2019 and took two years to complete. It was completed in October 2021 and incorporates all aspects of technology and sustainability into its construction. (E-commerce News)