#Laogao E-commerce Newsletter# [March 28 E-commerce Morning News]

Morning news: The latest data of Alibaba International Station in March New Trade Festival: The growth rate of wall charging stations in auto parts category reaches 653.60%; TikTok upgrades the special governance of rumors: "precisely refute rumors" through big data and artificial intelligence; Dingdong Maicai launches the "Dingdong Neighborhood Group" to intensively guarantee the vegetable basket of Shanghai citizens; SHEIN surpasses Amazon to become the world's most downloaded shopping APP; the first cross-border e-commerce overseas warehouse business in eastern Guangdong settles in Shantou Comprehensive Bonded Zone...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The latest data of Alibaba International Station in March New Trade Festival: The growth rate of wall charging stations in auto parts category reaches 653.60%

According to the report on March 27, according to the World Business, the latest data from Alibaba International Station’s March New Trade Festival showed that domestic merchants’ growth trend of “large goods, high unit prices, and high premiums” in the past two weeks has increased and remained unabated. Overseas buyers have a stable trend of growing in recent times compared with the demand in the first week of the New Trade Festival. In addition, during the mid-term period of the New Trade Festival, the outdoor sports headphones of consumer electronics achieved a growth rate of 158%, children's swimsuits achieved a growth rate of 149.70%, the sports and entertainment category of bend beam motorcycles achieved a growth rate of 142.80%, and the household solar system achieved a growth rate of 113.90%. (E-commerce News)

2. TikTok upgrades special governance of rumors: "precisely refute rumors" through big data and artificial intelligence

According to reports on March 27, today, Douyin issued the "Announcement on Upgrading Special Governance of Rumors", saying that recently, in the epidemic and China Eastern Airlines crash, rumors have appeared several times in social hot events such as the epidemic and the China Eastern Airlines crash, and the Douyin platform has upgraded its special crackdown on rumors. (E-commerce News)

3. Kuaishou cracked down on online violence in China Eastern Airlines crash incident and permanently banned 5 Kuaishou accounts

On March 27, Kuaishou issued an announcement yesterday on cracking down on cyber violence by taking advantage of the China Eastern Airlines crash. The announcement stated that recently, after the crash of China Eastern Airlines MU5735 passenger plane, Kuaishou found that a user attacked the family of the missing person in a video commentary about "The marriage has not been held yet, and the wife of the passenger in the crashed passenger plane" was interviewed by the passenger of the missing person. In response to the above situation, the platform has handled a total of 126 personal attack comments and permanently banned 5 accounts. Kuaishou expressed that he hopes everyone will speak rationally, respect the missing persons and their families, not to take advantage of the popularity, not to maliciously hype, not to catch rumors, and not to spread rumors. (E-commerce News)

4. Dingdong Maicai launches "Dingdong Neighborhood Group" to intensively protect Shanghai citizens' vegetable basket

According to reports, the "Dingdong Neighborhood Group" is launched with the community neighborhood committee as a unit, and has currently covered 176 blocked communities in Shanghai, and it is still increasing. On March 18, Dingdong Maicai launched the "Dingdong Neighborhood Group", with only more than 100 orders on the first day. As of March 23, more than 100,000 households had to be delivered to more than 100,000 vegetables every day, and the new users and orders were still increasing multiple times. At present, "Dingdong Neighborhood Group" has launched 5 packages for citizens to purchase, and one package is enough to meet the needs of each family for three meals a day. The content of the daily package will also be adjusted according to market conditions and user feedback. (E-commerce News)

Internet news

5. Moutai’s new e-commerce platform only sells four new products

On March 27, according to Blue Whale Finance, it was learned from relevant people familiar with Moutai that Moutai’s new e-commerce platform is affiliated to the joint-stock company. During the trial operation stage, it adopts the “new channel and new product” method and plans to launch four new products: 53-degree 500ml “Kweichow Moutai Liquor”; 53-degree 500ml “Kweichow Moutai Liquor 1935”; 53-degree 375ml “Kweichow Moutai Liquor”; 53-degree 500ml “Kweichow Moutai Liquor (Treasure)”. It is worth noting that ordinary Feitian Moutai is not on the sales list. It is reported that the failure to directly place 500ml Feitian Moutai this time is mainly to promote the smooth launch of relevant platforms and avoid the market's excessive focus and speculation on Feitian Moutai. (E-commerce News)

6. The "epidemic interception" function is launched in the Shentong outlet manager system

During the development of the "epidemic interception" function, the newly established area manager has obtained the authority to file for abnormal epidemic reports, which can greatly improve the timeliness of uploading interception information, and can be synchronized to the entire network and interception will be enabled on the same day. According to Liu Ci, the product development director of the project, the current "epidemic interception" function is under the iterative development of a new version, and more dimensions of data display and function support will be added in the future. (E-commerce News)

Cross-border information

7. The first cross-border e-commerce overseas warehouse business in eastern Guangdong has settled in Shantou Comprehensive Protection Zone

On March 27, according to the Haojiang Propaganda official account, Haojiang Customs has reviewed and approved the filing application of Shantou Silda E-Commerce Co., Ltd., located in the Shantou Comprehensive Bonded Zone as a cross-border e-commerce overseas warehouse export enterprise on March 21. It is reported that this is the first time that a company in the Shantou Comprehensive Bonded Zone has been approved to carry out overseas warehouse business. According to reports, overseas warehouses refer to warehousing facilities established by enterprises overseas. In cross-border trade and cross-border e-commerce sales, the role of overseas warehouses is that domestic companies transport goods to target market countries through international transportation, and establish warehouses locally through leasing or self-built forms to store goods. (E-commerce News)

8. SHEIN surpasses Amazon to become the world's most downloaded shopping app

On March 27, according to IT Home, PYMNTS's latest shopping application rankings show that SHEIN has surpassed Amazon to become the most downloaded APP in the world. Amazon and Walmart ranked second and third respectively, with AliExpress in fourth place and Nike in fifth place. Official information shows that SHEIN is a global fast fashion e-commerce platform. It currently directly serves consumers in more than 150 countries and regions around the world, and has operation centers in Guangzhou, Singapore, Los Angeles and other major markets. (E-commerce News)

9. USPS plans to add new “connection” services to the online marketplace

March 26th news, according to foreign media ecommerce bytes, the US Postal Service recently announced that it will provide new USPS Connect Local services in New York, New Jersey, Pennsylvania, Maryland and Delaware, part of the national promotion that began last month. It has been proven that USPS will eventually expand Connect Local and Regional to the online marketplace. Asked whether it will integrate with the online marketplace and whether the USPS Connect rate is cheaper than those offered by sites such as eBay and Etsy, a spokesperson responded: "USPS Connect Local and Regional are not available in the market yet, but we are working to expand future access." (E-commerce News)

10. Poshmark: revenue in Q4 2021 USD 84.2 million GMV increased by 27% year-on-year

March 26th news, recently, Poshmark, the online trading platform for second-hand goods in the United States, disclosed its latest financial report. GMV was US$490.8 million, up 27% year-on-year. Judging from the full-year data, the company's GMV in 2021 was US$1.8 billion, a year-on-year increase of 27% from US$1.4 billion in 2020. It has grown year by year for 10 consecutive years. Poshmark has reached 7.6 million active buyers in the past 12 months, up 17% year-on-year. Looking ahead to the first quarter of 2022, Poshmark's expected earnings range from $86 million to $88 million. (E-commerce News)