#Laogao E-commerce Newsletter# [E-commerce Morning News on March 22]

Morning News: Pinduoduo's GMV in 2021 reached 2.44 trillion yuan, annual active buyers of 868.7 million; JD.com's online sleep consumption report: The transaction volume of online sleep aid products in 2021 increased by 53% year-on-year; JD.com's Jingxi Pinpin is reported to optimize 10-15% of its personnel; Shopee updates the "Sharp Pi International Platform Service Terms" and takes effect on March 28; FunPinPin, an independent website building SaaS service platform, completed A2 round of financing; Lazada Shenzhen Distribution Center resumes operations...

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E-commerce newsletter

1. JD.com’s online sleep consumption report: The transaction volume of online sleep aid products in 2021 increased by 53% year-on-year

In contrast, Generation Z prefers melatonin, steam eye masks and sleep aid pillows, while the silver hair people prefer massage equipment and Chinese medicine and food supplements. In addition, the popularity of technology sleep aid products has increased, and the age group of 26-35 is the main consumer group of smart sleep aid products. In 2021, the transaction amounts of smart sleep devices, sleep ventilators and smart beds in the 26-35-year-old group increased by 208%, 167% and 106% year-on-year respectively. (E-commerce News)

2. Pinduoduo's GMV in 2021 reached 2.44 trillion yuan, with annual active buyers of 868.7 million yuan.

According to March 21, tonight, Pinduoduo's latest financial report data showed that during the 12-month period ending December 31, 2021, the total transaction volume of Pinduoduo's commodity was 2441 billion yuan, an increase of 46% from 1667.6 billion yuan in the 12-month period ending December 31, 2020. In the fourth quarter of 2021, Pinduoduo's average monthly active users was 733.4 million, an increase of 2% from 719.9 million in the same period in 2020. The company's annual expenditure per active buyer for the 12-month period ended December 31, 2021 was RMB 2,810.0, an increase of 33% from RMB 2,115.2 in the 12-month period ended December 31, 2020. (E-commerce News)

3. TikTok cracks down on live broadcast fraud 20,556 articles of illegal and bad information in the black industry chain

It is understood that Douyin will launch a special crackdown on live broadcast black market starting from now on, focusing on combating vulgar pornographic information services, fraud, gambling behavior, data fraud, consumption of minors and induce consumption of minors, emotional temptation behavior, MCN/guilds and other institutions to commit fraud. Once discovered, the relevant anchor will be recycled indefinitely and publicly announced. The relevant MCN/guild will suspend payment until the freeze permission is closed. For anchors and MCN/guilds whose violations are serious or involve illegal and criminal acts, the platform will actively report the industry blacklist and submit the relevant situation to the public security organs and other relevant departments. (E-commerce News)

4. Kuaishou E-commerce releases solutions for blocking and retrieving electronic facebooks during the epidemic

According to March 21, Kuaishou E-commerce recently released solutions to block the number collection of electronic nominations during the epidemic. If merchants using Duoduo and Cainiao nominations cannot be collected, it is recommended to adopt the following two methods: replace other express companies to order and ship orders. Due to the different express companies’ configurations in the epidemic areas, it is possible to obtain numbers and orders normally; if the express company still cannot successfully place orders after replacing the express company, please continue to pay attention to the update information of the epidemic-free assessment area. In the assessment-free assessment area, you can choose to ship the goods after the epidemic has been lifted. The platform has exempted the assessment and fines for the epidemic area. Please sell them normally. Do not configure the freight template to not deliver. (E-commerce News)

Internet news

5. JD Qixian Supermarket launches anti-epidemic vegetable packs in stores in Tianjin, Langfang and other places

According to the person in charge of the Product Center of JD Qixian Supermarket, since the outbreak of the epidemic, order volume has surged in Qixian stores in Tianjin, Langfang and other regions. In order to avoid subsequent supply problems and affect the normal life of residents, the stock volume of more than ten types of daily necessities such as fresh vegetables, rice, flour, grain and oil, convenience food, drinking water, milk, frozen fast food has been increased to 4 times that of ordinary people. In addition, stores in Tianjin, Langfang and other regions of Qixian Supermarket have launched special products such as anti-epidemic vegetable bags, and will be launched in other stores in North China one after another. At present, the daily online order volume of Qixian stores in Tianjin and Langfang is 2-3 times that of the past. (E-commerce News)

6. It is reported that JD.com’s Jingxipinpin will optimize 10-15% of its personnel.

Recently, Jingxi Pinpin, a subsidiary of Jingxi, was reported to have all layoffs. In response, Sina Technology quoted insiders close to Jingxi, saying that Jingxi will indeed lay off some areas this time, but not all the personnel involved will be optimized, and some personnel will be transferred to the reserved areas. The specific optimization ratio this time is 10-15%, mainly focusing on Jingxi Pinpin business, and not all Jingxi Clubs that are rumored online have been closed. Insiders also revealed that the adjustment is mainly due to the fact that Jingxi will focus on strategic and regional focus, and in the future, the sinking market will focus more on building capabilities with supply chain as the core. (E-commerce News)

Cross-border information

7. Shopee updates the "Shangpi International Platform Service Terms" to take effect on March 28

March 21 news, today, Shopee issued a notice stating that according to the needs of business policy adjustments, the "Shaopi International Platform Service Terms" have been made subtle adjustments, and the updated terms of service will officially take effect on March 28, 2022. In terms of pricing, sellers can decide the global product price and the price adjustment ratio of SIP affiliated stores at their own discretion. (E-commerce News)

8. FunPinPin, an independent website building SaaS service platform, completed A2 round of financing

On March 21, recently, China's independent website building SaaS service platform "FunPinPin" announced that it has obtained A2 round of financing from Meihua Venture Capital, with Wanshi Capital serving as financial advisor. According to reports, the fund will be mainly used for team building, product research and development and market expansion, and will continue to support Chinese DTC sellers to go overseas. Official information shows that FunPinPin was established in 2020 and is a brand under Shenzhen Xunhai Technology Co., Ltd. and an independent website building service platform with marketing genes. It is worth mentioning that FunPinPin received a USD Series A financing of tens of millions of dollars led by Innovation Works in December 2021. At present, FunPinPin has successfully served more than a thousand cross-border e-commerce customers. (E-commerce News)

9. Lazada Shenzhen Distribution Center resumes operations

According to reports on March 21, Lazada issued an announcement stating that the Shenzhen Distribution Center will resume operations from 0:00 on March 21, and can receive goods normally and arrange subsequent operations. From now on, merchants can resume shipping to Shenzhen distribution center. Merchants who are delivered must present a 48-hour nucleic acid negative certificate, take the temperature and wear a mask. Lazada said that the packages temporarily stored in Shenzhen distribution center have been arranged to ship one after another. In addition, it is recommended that the packages sent to the Yiwu Distribution Center do not make adjustments and pay attention to the logistics status. After the package arrives at the Yiwu distribution center, the receipt and shipment will be arranged normally. (E-commerce News)

10. Amazon US website launches new brand recommendation bonus plan

On March 21, Amazon's US website recently issued an announcement stating that it would introduce a new "brand recommendation bonus plan" to brand sellers. The new plan can also provide additional bonus incentives for sellers while helping sellers sell. If a brand seller attracts traffic outside Amazon to the seller’s Listing, he can get an average bonus of 10% of the sales of the promotional product. According to reports, the bonus is provided in the form of recommendation fee points. The announcement stated that thousands of brand owners have joined the new brand recommendation bonus program, and some brands can receive thousands of dollars in bonuses in one month. (E-commerce News)