#Laogao E-commerce Newsletter# [E-commerce Evening News on March 14]

Evening News: Tencent has invested in Shiyin E-commerce Company, which focuses on the development of beauty, personal care products such as cosmetics, and personal care; Olympic Tmall Guanqi Store breaks the daily sales record of franchise products in the history of the Olympics; Kuaishou E-commerce has carried out special governance on orders and unfriendly content; TikTok Shop updates logistics policies to help sellers' business growth; SoftBank sells stocks worth $1 billion worth of Coupang, a Korean e-commerce giant...

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E-commerce newsletter

1. Tencent has invested in Shiyin E-commerce Company, which focuses on the development of beauty, personal care and other products.

According to news on March 14, Tianyan Check information showed that recently, Shanghai Shiyin E-Commerce Co., Ltd. had industrial and commercial changes, with a new shareholder Guangxi Tencent Venture Capital Co., Ltd., and the company's registered capital increased from RMB 1.5803 million to RMB 1.805 million, an increase of 14.22%. It is understood that Linzhi Tencent Technology Co., Ltd. has previously invested in shares. Information shows that the company was established in 2019, with its legal representative, and its business scope includes: cosmetics wholesale; sanitary ware sales; daily necessities sales; maternal and infant products sales, etc. Public information shows that Shiyin SHIN focuses on the development of cross-category products such as beauty, personal care, and trendy toys. (E-commerce News)

2. Olympic Tmall official flag store breaks the daily sales record of franchise products in the history of the Olympics

On March 14, the official Olympic Tmall flagship store announced on March 13 that they and consumers have jointly created a new record of daily sales of franchise products in the history of the Olympics, becoming the "Olympic champion" of daily sales of franchise products and pieces. It is reported that on March 13, the Olympic Tmall official flagship store organized more than 5 million hot products for pre-sale. According to the Beijing Winter Olympics Organizing Committee, Xuerongrong and Bingdundun will be sold until at least the end of June. (E-commerce News)

3. Kuaishou e-commerce conducts special governance on holding orders and unfriendly content.

According to March 14, today, Kuaishou E-commerce issued a special governance announcement on holding orders and unfriendly content. It is understood that holding orders refers to the situation where the promotion of discount information to users for a long time in the live broadcast room to induce interaction but the product is not on the shelves for a long time. Kuaishou E-commerce stated that if there is any violation in the process of operating a Kuaishou store, the platform will make a comprehensive judgment based on the severity of the violation, the number of violations, etc., and will deduct points, suspend the use of shopping carts, pay liquidated damages, and ban Kuaishou accounts until the platform is cleared and the cooperation is terminated. (E-commerce News)

4. Baozun E-commerce fell by more than 13%, and was cut by Yamato's target price by 36.8% to 24 yuan.

On March 14, Baozun E-commerce fell under pressure in the early trading, with the latest report of HK$17.04, down 13.06%, with a turnover of HK$1.5091 million. The research report of Daiwa Development pointed out that in Q4 2021, Baozun E-commerce-SW and total GMV increased by 14% year-on-year, in line with the bank's expectations. Despite the short-term lack of catalysts, given that its share price has revised more than 40% in the past two months and is estimated to have reflected most of the negative factors, the bank believes that the stock is valued reasonably. Taking into account macro weakness in Q2 2022 and higher than expected sales and marketing expenses, the bank lowered its revenue forecast for 2022 by 4%, and adjusted net income by 14%. The original target price of HK$38 was lowered by 36.8% to HK$24, maintaining the "hold" rating. (E-commerce News)

Internet news

5. Black Cat Complaints 2021 Consumer Rights Protection White Paper: The number of complaints about takeaway catering is on the rise

The white paper shows that due to the impact of promotional activities such as "Double 11" and "Double 12", the number of complaints in the shopping platform industry increased significantly in November and December. The complaints mainly focus on returns and refunds, product quality, deposit pre-sale, overdue delivery, false publicity of activities caused by promotional activities. The main problems complained in 2021 include merchants selling expired and spoiled foods, foreign objects eaten in the food, misdelivery delivery of takeout, and poor service attitudes of merchants. (E-commerce News)

6. Douyin e-commerce adjusts delivery and services in areas affected by the epidemic

According to March 14, Douyin e-commerce recently issued an announcement on the adjustment of shipping and service in areas affected by the epidemic. In addition, for after-sale orders initiated during 3.2-3.26, the 48H refund period after the signing of logistics for some merchants will be extended to 5 days, the 7-day period for the upload of logistics orders for consumers will be extended from 7 days to 21 days, and the 7-day period for the merchants will be extended from 7 days to 21 days. (E-commerce News)

Cross-border newsletter

7. SoftBank sells $1 billion worth of stocks from South Korean e-commerce giant Coupang

According to a document received by the U.S. Securities and Exchange Commission, SoftBank Group's Vision Fund sold $1 billion in shares of South Korean e-commerce company Coupang, according to a document received by the U.S. Securities and Exchange Commission. The document shows that SoftBank Vision Fund sold 50 million Coupang shares at an average price of $20.87 per share on March 9 (last Wednesday), cashing out $1.0435 billion. It is reported that this is also the second time that SoftBank Vision Fund has sold Coupang shares in a large amount in half a year. Last September, the fund sold 57 million shares of Coupang stock at $29.685 per share, cashing out about $1.69 billion. (E-commerce News)

8. Walmart accelerates the launch of new pet series products and services

According to AM123, Walmart, as a one-stop shopping destination for pet owners, is launching a series of new products and services. Jinx dog food, PrettyLitter smart cat litter, Barkfest in Bed toy series and Best Friends beauty service debuted at Walmart. It is reported that Jinx is now sold in nearly 1,000 Walmart stores and Walmart.com. In addition, Walmart will launch Best Friends beauty services in 10 locations in the coming weeks, which not only provides pet grooming services, but also hosts birthday parties for pet dogs. (E-commerce News)

9. TikTok Shop updates logistics policies to help sellers grow their business

According to TK's overseas travel log, TikTok Shop will split the Putermin logistics channels and cross-border buyer and seller logistics price cards on March 26 to help sellers achieve long-term business growth. It is understood that the platform will add cross-border logistics costs to the "local display price" of the product on March 26, that is, the freight displayed by the customer on the order page is local freight, and the freight displayed by the seller on the product management page is cross-border logistics costs and local freight. Since the freight paid by customers does not include the mainline freight, sellers can adjust the price of the product in real time according to their suitable logistics model. (E-commerce News)

10. Shandong completes the first cross-border e-commerce "combined" transportation business

It is reported that this is the first "combined" transportation of cross-border e-commerce export goods and returned re-export goods in Shandong Province to overseas. According to Dong Qiang, head of Shandong Hongjieda Supply Chain Management Co., Ltd., the goods are transported in "combined package" mode, which saves 50% of freight compared to separate exports. It is understood that Yantai Comprehensive Bonded Zone has attracted dozens of cross-border e-commerce companies to settle in, and has carried out three types of cross-border e-commerce businesses, including 1210 online shopping bonded import, 1210 special area import, and 9610 direct purchase import. (E-commerce News)