#Laogao E-commerce Newsletter# [E-commerce Evening News on March 10]

Evening information: Tmall waiter: More than 10 million users buy mobile phone cases more than 12 times a year; Douyin launches short video recommendation product commission function; Sensor Tower: Douyin and TikTok will attract more than 258 million US dollars in February; Cainiao will increase its digital distribution center in Europe to seven; 3 Chinese cross-border female merchants were selected for the 2022 "Lazada Pioneer Women's Award"...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall waiter: More than 10 million users buy mobile phone cases more than 12 times a year

According to Tmall waiter, the user stickiness of mobile phone cases is high, and more than 10 million users buy more than 12 times a year. On Tmall, female consumers account for more than 50% of the digital peripheral categories to which mobile phone cases belong. Previous research data showed that the market size of mobile phone cases has reached hundreds of billions. Among them, Jemet, the "first stock in mobile phone cases", is expected to have revenue of approximately RMB 720-740 million in 2021. It is understood that in May 2019, PITAKA, a global brand that started overseas, entered Tmall. After two years of development, its main mobile phone case made of aramid fiber material has sold 7 times the monthly sales on Tmall. (E-commerce News)

2. TikTok launches short video recommendation product commission function

On March 10, Douyin E-commerce issued the "Notice on the Online Commission for Short Video Recommended Products" on March 9. According to the notice, when consumers browse videos and click on the - Shopping Cart - "You May Also Like" module for the product is sold, if the product is a affiliated product with commission, the expert can obtain the corresponding commission income. The commission income generated by orders for video recommendation products can be reflected in the "Affiliate Order Details" - "Export Data" - "Video Recommendation" types. In addition, you can only get commission if the expert account is not bound to the store. (E-commerce News)

3. Procter & Gamble launched accessibility shopping assistant services on JD.com and Tmall Guanqi stores

On March 10, according to the WeChat official account of "Procter & Gamble Recruitment", JD Procter & Gamble's official flagship store and Tmall Procter & Gamble's official flagship store launched CARE + barrier-free shopping assistant service in early March this year. Visually impaired consumers can experience the accessibility shopping app service by entering the keyword "Running Speed" in the customer service chat window of the flagship store. According to data from the China Federation of Disabled Persons, there are currently more than 17 million visually impaired people in China. (E-commerce News)

4. What is worth buying and released 38 consumer reports: Overall GMV increases by 67.91%

On March 10, the consumer content community released a 38-section big promotional consumption report. Data shows that during the big sale, the overall GMV of What is Worth Buying increased by 67.91%, among which the GMV of the "camping" keyword product increased by 83% year-on-year, among which the GMV of the moisture-proof mat increased by 44% year-on-year, the popularity of tents increased by 67% year-on-year, the popularity of windbreakers increased by 107% year-on-year, and the GMV of running shoes increased by 105% year-on-year. It is reported that in 2021, the popularity of "camping" in the site increased by 187% year-on-year, and the content about camping equipment, camping sites, camping storage, and tent building continues to receive discussion and attention. (E-commerce News)

Internet news

5. Meituan: In 2021, the number of women accounts for 57% of online restaurant consumption

March 10th news, today, Meituan released the 2022 insights into the consumption of women's "food" power. Although the growth rate of female consumption of online in-store catering is not as high as that of men, women are still the main consumer force of online in-store catering, accounting for half of the market. Meituan data shows that the proportion of female post-95s catering consumers in-store increased from 29% in 2019 to 35% in 2021. In 2021, the per capita order volume of online food ranked among the top 5 in the country are Shanghai, Beijing, Guangdong, Hubei and Guangxi. The per capita order volume of women in these five provinces and cities performed better, and the "food" ability of women in Tianjin, Chongqing and Jiangsu followed closely behind. (E-commerce News)

6. Sensor Tower: TikTok and TikTok attracted more than US$258 million in February

According to reports on March 10, Sensor Tower store intelligence data showed that in February 2022, TikTok and overseas versions of TikTok attracted more than US$258 million in the global App Store and Google Play, twice the same period last year, and ranked first in the global mobile application revenue list. Among them, about 36% of the revenue comes from the Chinese version of Douyin; the US market ranks second, contributing 21.6% of the revenue; the Saudi Arabian market ranks third, accounting for 3.9%. In addition, Google One ranked second on the list with nearly $105 million in revenue, an increase of 143.7% compared with the same period last year. The other three apps on the top five are YouTube, Disney+ and Tinder. (E-commerce News)

Cross-border newsletter

7. Retail giant Target announces “Target Zero” plan

According to March 10, on March 9, local time, retail giant Target released the "Target Zero" plan on its official website, aiming to reduce resource waste. It is understood that Target online and offline stores use reusable, recyclable and biodegradable ingredients packaging, and products that reduce the use of plastic will be marked as "Target Zero". It is reported that hundreds of products including Burt's Bees, PLUS and other brands will be the first to implement this plan. Target plans to expand its product range in the future. Selected products from Grove Co and Target's own brand Everspring will start joining the series in April. (E-commerce News)

8. Canadian e-commerce Shopify reached a cooperation with e-commerce logistics platform Shippo

March 10th news, Canadian e-commerce Shopify recently announced a cooperation with e-commerce logistics platform Shippo. Since then, sellers can directly manage transportation services through Shopify. Shopify will also launch Shopify Shipping in some European markets through Shippo. It is reported that through this cooperation, with the new Shippo feature Shippo for Platforms' embedded main account and its own carrier function, Shopify and other global e-commerce platforms will be able to use Shippo's pre-negotiated rates, comprehensive billing services, and access the global network of more than 85 operator partners. (E-commerce News)

9. The number of digital distribution centers in Europe will be increased to seven

According to the news on March 10, according to the world's online merchants, this month, Cainiao's national distribution center in Italy will complete digital transformation, and Cainiao's digital distribution center in Europe will increase to seven. Cainiao Overseas Distribution Center adopts a self-developed overseas distribution system to sort global cross-border parcels through automated equipment. It is reported that the system has more than doubled the sorting efficiency of Cainiao European Distribution Center. (E-commerce News)

10. 3 Chinese cross-border female businessmen were selected for the 2022 "Lazada Pioneer Women's Award"

On March 10, according to the World Business News, on March 8th International Women's Day, the Southeast Asian flagship e-commerce platform Lazada announced the results of the second "Lazada Pioneer Women's Award". A total of 18 Southeast Asian female merchants and 3 Chinese cross-border female merchants won the award. It is understood that during the November 11, the GMV of Lazada's cross-border merchant growth incentive program increased by 10 times compared with the daily life. (E-commerce News)