Morning News: Alibaba's China's commercial revenue in the third quarter was 172.26 billion yuan, international commercial revenue was 16.449 billion yuan; Kuaishou E-commerce adjusted the regional delivery assessment standards that affected the epidemic; Taobao Live launched the "Super Broadcast Recruitment Ling Jihua March Edition"; Tencent's e-commerce business Xiaoepinpin was officially closed; following the example of Amazon E-commerce Walmart launched exclusive discounts for paid members...
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1. Alibaba's third-quarter business revenue was 172.226 billion yuan, international business revenue was 16.449 billion yuan.
According to February 24, Alibaba released its third quarter financial report for the 2022 fiscal year ended December 31, 2021 today. In the quarter ended December 31, 2021, the online physical product GMV of Taobao and Tmall recorded a unit increase year-on-year. In the 12 months ended December 31, 2021, Taote had 280 million annual active consumers, an increase of 39 million from the previous quarter. As of the quarter ended December 31, 2021, Taocai's quarterly GMV increased by 30% month-on-month. In addition, the financial report shows that in the third quarter, the group's international commercial revenue was driven by RMB 16.449 billion, an increase of 18% year-on-year. (E-commerce News)
2. Kuaishou e-commerce adjusts delivery assessment standards in areas affected by the epidemic
According to February 24, Kuaishou E-commerce recently issued an announcement on the adjustment of shipment assessment under the impact of the epidemic. Due to the epidemic, logistics in some areas have been affected, and merchants in affected areas are unable to fulfill their contracts or cannot guarantee the logistics timeliness. In order to help businesses make smooth transitions, Kuaishou Store has made temporary adjustments to logistics assessments in Suzhou City, Jiangsu Province, Huludao City, Liaoning Province, Hohhot City and Hulunbuir City in Inner Mongolia Autonomous Region, Wenshan Zhuang and Miao Autonomous Prefecture, Honghe Hani and Yi Autonomous Prefecture, Heilongjiang Province, Jixi City, and Jinzhong City, Shanxi Province. (E-commerce News)
3. Taobao Live launches "Super Broadcast Recruiting Ling Jihua March Edition"
According to Taobao Live, in order to encourage excellent broadcast merchants and promote the prosperity of Taobao live broadcast merchants' ecology, Taobao Live announced that it will launch the "Super Broadcast Recruitment Ling Jihua March Edition". Merchants anchors who have the right to publish and emerge from Taobao live broadcasts can participate in this event. It is understood that the event will be from 00:00:00 on March 1, 2022 to 23:59:59 on March 31, 2022. According to the rules, merchants or anchors participating in this event can receive a reward of up to 7.5 million hot wave coins. (E-commerce News)
4. NetEase Yanxuan: omni-channel users increased by more than 80% year-on-year in 2021
According to February 24, NetEase today announced its fourth quarter and full-year financial report for 2021. NetEase said that the innovation and other business sectors where NetEase Yanxuan and NetEase Media are located are developing steadily. In the fourth quarter of 2021, NetEase Innovation sector had a net income of 3.8 billion yuan and a net income of 12.4 billion yuan in 2021. NetEase Yanxuan’s branding strategy has shown results, and the sales of omni-channel and the number of paid members have steadily increased. In 2021, NetEase Yanxuan's omni-channel users increased by more than 80% year-on-year; in the fourth quarter, the number of Pro members increased by 134% year-on-year. During Double 11, NetEase Yanxuan's omni-channel order volume increased by 52% year-on-year, Doukuai's sales increased by 178% year-on-year, and the number of new members of Pro members increased by 249% year-on-year. (E-commerce News)
Internet news
5. Tencent’s e-commerce business, Xiaoepinpin, is officially closed
According to February 24, Tencent’s e-commerce business, Xiaoepinpin, announced that due to the adjustment of the platform business, Xiaoepinpin will cease operations from 0:00 on February 23, 2022. If the user's wallet account still has a cash withdrawal balance, please complete the withdrawal no later than 24:00 on March 31, 2022. If the withdrawal is not possible after the deadline, no compensation will be made. Previously, according to Jiupai News, Tencent responded to the closure of Xiaoe Pinpin: Based on strategic focus, PCG has adjusted the new internal incubated business Xiaoe Pinpin, and relevant teams will be able to reselect matching positions within the group through Tencent's "live water" system. (E-commerce News)
6. What is worth buying: The GMV of ski equipment increased by 12 times during the Beijing Winter Olympics
According to the news on February 24, data from the consumer content community "What is worth buying" shows that during this Winter Olympics, the GMV of the "ski" keyword product in the site increased by 1241% year-on-year, and the GMV of the "skating" product increased by 606% year-on-year. Among them, domestic sports brands performed well. At the same time, ice and snow consumption-related derivatives are also particularly popular, and the combination tickets for "ski + hotel" in many places have been sold out on the site. During the Winter Olympics, the interactive content of the community on ice and snow sports in the site increased rapidly, with a month-on-month increase of up to 1846%. (E-commerce News)
Cross-border information
7. Follow Amazon's e-commerce Walmart to launch exclusive offers for paid members
On February 25, Walmart is coming up with new reasons to attract users to register and use the paid membership service Walmart+: exclusive discounts for various products, from air fryers to fitness bikes. Walmart hopes to expand its projects to stimulate users' shopping frequency and spending amounts. Walmart+ is also considered by Walmart as a means to boost e-commerce business and better compete with Amazon. Walmart+ was launched in September 2020. Walmart's promotion will last for three weeks, and the promotional products will be gradually rotated, with the highest discount reaching 40%. (E-commerce News)
8. Wuxi Cross-border E-commerce Comprehensive Pilot Zone's import and export transaction volume in 2021 reached US$3.16 billion
Data shows that in 2021, the cross-border e-commerce import and export transaction volume of the comprehensive pilot zone reached US$3.16 billion, a year-on-year increase of 23%, of which the B2B export volume was US$2.87 billion, a year-on-year increase of 38%. Both the volume and growth rate are at the forefront of Jiangsu Province. Wuxi Comprehensive Pilot Zone has established a cross-border e-commerce comprehensive service center to provide enterprises with one-stop services such as policy and regulation consultation, supply chain platform construction, overseas brand marketing, etc., and will serve nearly 100 companies in 2021 alone. At the same time, through 8 platforms including Wuxi's cross-border e-commerce comprehensive service platform, international trademark intellectual property service platform, and cross-border e-commerce talent cultivation platform, nearly 300 companies are provided with full-service services. (E-commerce News)
9. In 2021, Xiamen's cross-border e-commerce imports and exports increased by about 8.55 billion yuan.
According to reports on February 25, data showed that Xiamen's cross-border e-commerce imports and exports were approximately 8.55 billion yuan in 2021, an increase of 207%. It is understood that Alibaba's first "merchant operation center" in Fujian Province is scheduled to be launched in Xiamen Cross-border E-commerce Industrial Park on March 8. In recent years, Xiamen has introduced several leading platforms such as Amazon, JD.com, and Alibaba to settle in. At present, Xiamen Cross-border E-commerce Industrial Park has successfully attracted Amazon’s global store opening project and Shopee cross-border e-commerce incubation center. Together with the newly introduced e-commerce ecosystem chains such as Alibaba, there are currently 825 registered companies and a total of about 3.703 billion yuan in investment. (E-commerce News)
10. The Shenzhen supply guarantee zone of Benlai Life Network is officially launched
On February 24, today, Benlai Life Online launched the special topic "People's Livelihood Supply·Support Shenzhen" and selected fresh fruits, vegetables, meat, eggs, milk, grains, oil and other products that Shenzhen users love based on consumption big data, and increased preferential subsidies, promising to ensure price and quantity supply, helping Shenzhen prevent the epidemic. It is understood that for the Shenzhen market, the platform has specially launched the "69 yuan ecological vegetable supply guarantee package" with a lower consumption threshold than before, as well as an exclusive "anti-epidemic free postage coupon" for Shenzhen users. (E-commerce News)
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