Evening News: Taobao’s “One-click sharing shopping cart” function was officially launched; the first week of pre-sale of Double 11: 165 Taobao live broadcast rooms have a transaction volume of over 10 million, and 9 have a transaction volume of over 100 million; Douyin e-commerce has officially started tens of thousands of key live broadcasts to promote domestic products and agricultural products; Alibaba International Station has launched the “Million Foreign Trade Talent Plan”; TikTok launches the video prompt series “Made for TikTok”...
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1. Taobao’s “One-click sharing shopping cart” function is officially launched
According to October 27, in the early morning of this year, Taobao’s one-click sharing shopping cart function was officially launched. It is understood that sharing shopping cart is a new feature launched by Tmall Double 11 this year. Users only need to check the products in the Taobao shopping cart to achieve one-click sharing. Shake it and share it with friends online. Click the shopping cart page on the Taobao APP to see the sharing entrance. In addition, there is also a chance to win the shopping cart to clear the shopping cart prize during Double 11, with the lottery draws at 9 pm on October 31 and November 10, respectively. (E-commerce News)
2. The first week of pre-sale in Double 11: 165 Taobao live broadcast rooms have transaction volumes exceeding 10 million, and 9 have transaction volumes exceeding 100 million.
On October 27, in the first week of Double 11 pre-sale, Taobao Live stated that as of 24:00 on the 26th, Taobao Live had 165 live broadcast rooms with transaction volume of over 10 million, of which merchant live broadcast rooms accounted for nearly 90%. Among the tens of millions of live broadcast rooms, domestic brands account for more than half, and many of them are the "super dark horses" who participated in the "live broadcast war" for the first time in Double 11. Many brands have adopted the strategy of constantly broadcasting for 24 hours. It is reported that this year's Double 11, the number of Taobao live products increased by 100,000 month-on-month. (E-commerce News)
3. Suning.com’s trade-in order volume increased by 153% year-on-year in the first week of Double 11
On October 27, today, Suning.com released the "low-carbon consumption power" report on Double 11. Data shows that the number of consulting for Suning.com's stores' old-for-new business in the first week of Double 11 started by more than 300%, and the order volume increased by 153% year-on-year. It is reported that under the environmental protection concept of "change and throw" , sales of energy-saving refrigerators increased by 67%, and sales of new first-level energy-efficient air conditioners increased by 89%. Replacing a single air conditioner will reduce carbon emissions by about 300 kilograms each year, and replacing new products will show a trend of "consumption upgrade and carbon emission downgrade". (E-commerce News)
4. Kuaishou E-commerce launches "STAGE Live Broadcast Operation Methodology"
On October 27, Kuaishou E-commerce today released the "Kuaishou E-commerce Merchant Operation White Paper 2021" and launched the "STAGE Live Broadcast Operation Methodology". Liulang, the product manager of Kuaishou e-commerce, said: "We look forward to using this operational methodology to help merchants successfully overcome the development bottleneck period." At the same time, Kuaishou E-commerce has launched corresponding traffic support plans and live broadcast diagnostic products. According to reports, driven by this methodology, the preheating stage of the "116 Quality Shopping Festival" promotion, the Kuaishou platform had more than 400 live broadcasts with a single GMV exceeding 2 million for the first time, and the single GMV exceeded 10 million for the first time. (E-commerce News)
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5. Douyin e-commerce Double 11 officially launched tens of thousands of key live broadcasts to promote domestic products and agricultural products
According to October 27, from now until November 11, Douyin e-commerce Double 11 will officially start, and the "Douyin Double 11 Good Products Festival" area will be set up online, and domestic products, local agricultural products and other high-priced products will be promoted through short videos and tens of thousands of key live broadcasts. At the same time, Douyin e-commerce will go deep into agricultural production areas in many provinces such as Jilin, Henan, Shaanxi, and Sichuan, and start broadcasting in the place of origin to promote the connection between local agricultural production and sales. In addition, during the promotion period, Douyin e-commerce will comprehensively protect consumer rights through a number of measures such as "price protection" services, "safe shopping" services, and e-commerce content creation standards. (E-commerce News)
6. WeChat Video Account officially launches the first Double 11 Live Goods Festival
According to October 27, recently, WeChat Video Account officially announced the launch of the "Video Account 11.11 Live Good Things Festival". This live broadcast event will be from November 1 to November 14. Merchants and experts in the four major categories of clothing, beauty, food, and comprehensive can register to participate in this live broadcast Good Products Festival. It is understood that in order to help merchants prepare for the first Double 11 event in the video account field, the Youzan Video Account team will provide merchants with operation consultation, resource docking, traffic support and other services. During the 11.11 event, merchants with 6 shopping live broadcasts, more than 4 hours of a single live broadcast, and GMV output of 300,000 to 500,000 can receive an additional UV reward of 100,000 likes. (E-commerce News)
Cross-border newsletter
7. eBay Canada Station launches "Transportation Badge"
It is understood that this badge can highlight to buyers which items can be delivered in a short time, allowing buyers to choose to buy due to their shipping speed, thereby helping relevant sellers increase the conversion rate of items and increase sales. It is reported that if a seller wants to obtain the badge, his products must meet the four conditions: providing free delivery service, shipping on the same day or within 1 day, ensuring that the items can arrive within four working days, using tracking services to ship and adding tracking numbers to the order. (E-commerce News)
8. Target launches two new features for delivery services
On October 27, according to foreign media reports, Target is launching two new features, "Shopping Partner" and "Forget Something" for its door-to-door delivery, curbside pickup and same-day delivery services. It is understood that the Shopping Partner function will allow buyers to ask others to help pick up the goods; Forget Something allows consumers to receive all items at one time after placing two orders in the Target application. According to reports, Target has also expanded the types of products provided by Shipt's delivery platform on the same day, including clothing and accessories, Ulta beauty products and other new delivery products. (E-commerce News)
9. Alibaba International Station launches the "Million Foreign Trade Talent Plan"
On October 27, today, Alibaba International Station announced the launch of the "Million Foreign Trade Talent Plan", joining hands with more than 2,000 universities in the next three years to select 1 million cross-border e-commerce professional talents for my country's foreign trade small and medium-sized enterprises, and will open the cross-border e-commerce training simulation platform and related advanced training system to universities and small and medium-sized enterprises for free. In addition, Alibaba International Station will jointly launch a special cross-border e-commerce recruitment event with the Ministry of Education, and hold more than 1,000 official double election meetings in the next three years, which will provide employment opportunities for 1 million graduates. (E-commerce News)
10. TikTok launches video prompt series "Made for TikTok"
October 27th news, recently, short video social software TikTok launched a new video prompt series "Made for TikTok", which helps marketers understand the key elements of the app and create TikTok activities. It is understood that the new series explores various aspects of TikTok's participation, including subculture, commentary, co-creation, etc. Each of them can be viewed separately on the TikTok for Business profile. The video course itself is not in-depth and only provides some convenient instructions on how to understand TikTok more widely. (E-commerce News)
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