#Laogao E-commerce Newsletter# [E-commerce Morning News on January 17]

Morning News: Pinduoduo launches the "2022 Duoduo New National Trend" campaign; 45% of Italian consumers like to shop online on e-commerce platforms the most; AliExpress Optimized Warehouse launches the "Spring Festival non-closing" service; Shenzhen ranks third in the country in 2021...

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E-commerce newsletter

1. Shenzhen ranked third in the country in 2021

According to January 17, the State Postal Administration recently announced the operation of the national postal industry in 2021. Data shows that in 2021, the annual express delivery volume exceeded 100 billion pieces for the first time, with a total of 108.3 billion pieces, ranking first in the world for eight consecutive years. Among them, express parcels from Guangdong account for more than 1/4. Among the top 50 cities in the country's express delivery business volume, Shenzhen ranks third with 5.979 billion pieces. (E-commerce News)

2. Wuhan Center of Douyin e-commerce jewelry live broadcast base is launched

On January 17, yesterday afternoon, the Wuhan Investment and Operation Service Center of Zhangwan, Shiyan, held an investment promotion meeting in Wuhan. According to reports, Shiyan Zhangwan Douyin E-commerce Live Base, as the first full-category live broadcast base in central China, has achieved good results after nearly half a year of operation with the support of Douyin E-commerce. During the Double 11 period in 2021, its daily transaction volume exceeded 10 million. It is worth noting that at present, the Douyin jewelry and cultural relics category bases include 25 companies including Zhuji, Dongyang, Sihui, Jieyang, Ruili, Nanyang, and Donghai across the country. (E-commerce News)

3. Pinduoduo launches the "2022 Duoduo New National Trend" campaign

On January 16th, Pinduoduo announced the official launch of the "2022 Duoduo New National Trend" campaign, and at the same time, it joined forces with more than 100 domestic brands such as Midea, Shanghai Jahwa, Libai, Junlebao, Galanz, Gujia Home Furnishings, Hongxing Erke, Tan Mujiang, Ailei, and Winona to launch the first season of the "New National Trend Consumption Season". During the first quarter consumption season, Pinduoduo will invest at least 1 billion in traffic resources to provide special support to new national trend brands, and the 10 billion subsidy will also cover all shortlisted brands and products. (E-commerce News)

4. DHL's first self-built logistics base in China has settled in Tianjin for investment of 550 million yuan

On January 16, according to China Trade News, it was learned from the Tianjin Port Free Trade Zone that the DHL Northern Operation Center project invested by Deutsche Post Group recently started construction. It is understood that this project is DHL's first direct investment and independent operation entity project in China, and it is also the first self-built logistics base of the three major international postal express companies in the Tianjin Port Free Trade Zone. According to reports, the Northern Operation Center project is the first regional logistics hub for DHL to adjust its strategic layout in China since 2018, change its asset light leasing operation model, and select a location to invest and build. (E-commerce News)

Cross-border newsletter

5. 45% of Italian consumers like to shop online on e-commerce platforms the most

On January 16, Mirakl's latest survey of 1,000 Italian consumers showed that in Italy, e-commerce platforms are the favorite online shopping destination for 45% of people. Two special data points appeared in the survey. Although 81% of Italians like to shop on e-commerce platforms, more than in other European countries and even the United States, 73% of respondents said that e-commerce platforms are the most convenient way to shop. 47% of respondents said that the use of e-commerce platforms has increased in the past 12 months. In the future, almost all Italian consumers (97%) hope to use e-commerce platforms more. (E-commerce News)

6. Musk will announce Tesla's new product roadmap on January 26

According to January 16, Tesla recently announced that it will release its fourth quarter and full-year financial results for the end of December 31, 2021 after the market closes on Wednesday, January 26, 2022. By then, Tesla will release a short consulting report with links to the fourth quarter and full-year update for 2021, which will be available on Tesla's investor relations website. Tesla management will hold a live Q&A online broadcast at 4:30 pm Central Time that day to discuss the company's financial and business performance and prospects. It is worth noting that last year, Tesla CEO Musk announced that he would no longer participate in the earnings call. (E-commerce News)

7. Netflix increases prices in the United States and Canada

January 17th news, released on January 15th, announcing the increase in its subscription prices in the United States and Canada. The announcement pointed out that the standard subscription plan in the United States rose from $13.99/month to $15.49/month, and the standard subscription plan in the Canadian region increased from $14.99/month to $16.49/month. This is Netflix's first price increase since October 2020. In addition, the US premium subscription plan has been raised by US$2 to US$19.99/month, and the Canadian premium subscription plan has been raised by CAD 2 to CAD 20.99/month.

Netflix said the price increase was for the platform's new show. Netflix has said it will spend $17 billion on program production in 2021. The United States and Canada are the regions with the most users of Netflix, with 74 million streams of users in the region as of September 2021. In the third quarter of 2021, the region accounted for 44% of the company's revenue, or about $3.3 billion. (Interface News)

Internet Information

8. AliExpress Optimization Warehouse launches "No Closed for the Spring Festival" service

According to Alibaba Global AliExpress, in response to the common problem of difficulty in shipping cross-border merchants, especially small and medium-sized merchants during the Spring Festival, AliExpress Preferred Warehouse launched the "Spring Festival non-closing" service. As long as merchants prepare the goods to the Preferred Warehouse in advance, AliExpress will be responsible for the entire delivery process. At the same time, AliExpress Preferred Warehouse also provides millions of subsidies to reduce the burden on merchants through subsidies for logistics and exemption of warehouse rents. It is understood that in January 2022, AliExpress Optimization Warehouse and Cainiao quickly responded to complete a series of warehouse expansions. (E-commerce News)

9. News says Tik Tok will focus on developing overseas e-commerce this year

According to a report on January 16, Tech Planet learned from a Tik Tok partner service provider, "e-commerce is definitely the focus of Tik Tok in 2022." It is understood that as early as 2020, Tik Tok tried live e-commerce sales in the US market, and cooperated with Walmart to sell Walmart's products through live broadcast through internet celebrities; in early 2021, Tik Tok launched small stores in the UK and Indonesia respectively; at the end of last year, Tik Tok's independent e-commerce platform Fanno was launched in five European countries. (E-commerce News)

10. Private domain SaaS "Ningyun Youke" completed two consecutive rounds of financing to raise 40 million yuan

On January 17, according to 36Kr, the private domain SaaS "Neiyun Youke" announced that it had completed a total of 40 million yuan in financing in the angel round and Pre-A round. Among them, the angel round was led by Chuxin Capital, followed by Lenovo Venture Capital, and the Pre-A round was led by Yunxi No. 1 and Lenovo Venture Capital, followed by Chuxin Capital. It is understood that Nebula Youke is a domestic private domain integrated intelligent marketing solution provider and was officially launched in September 2021. Nebula Youke can use big data algorithms to organize user public domain information into user tags by connecting data on various mainstream e-commerce platforms, so as to facilitate enterprises to build a unified membership system. (E-commerce News)