Morning information: The 2022 National Online New Year Festival officially started; 2021 Douyin Daily Chemical Industry Annual Review: The number of viewers in the daily chemical industry increased by 336% year-on-year; 2021 China Retail E-commerce Climate Action Performance Report: Only Alibaba and JD.com passed the pass line; Amazon launched the SAFE-T reimbursement claim policy for CSBA orders; WeChat Android version 8.0.18 internal test updates to add personal information collection list, etc....
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E-commerce newsletter
1. The 2022 National Online New Year Festival officially launched
According to reports on January 10, it is reported that on January 9, the launch ceremony of the 2022 National Online New Year’s Festival and E-commerce Anchor Competition was held in Fuzhou. As an important series of activities of the 2022 National Online New Year’s Festival, the 2022 E-commerce Anchor Competition will last from January to the end of April, linking the eight national competition areas and opening four theme tracks. At the launch ceremony, eight major e-commerce platforms including Alibaba, Douyin, JD.com, and Kuaishou officially released preferential policies for the New Year’s Festival. Douyin started the National Mission Festival mission competition, JD.com created the New Year’s Goods Festival, and Kuaishou launched 9 major events + billion-level exposure + 1 billion subsidies, jointly launched warm winter shopping, helping the opening of the 2022 National Online New Year’s Festival. (E-commerce News)
2. Annual inventory of Douyin Daily Chemical Industry in 2021: The number of viewers in the daily chemical industry increased by 336% year-on-year
In 2021, merchants in the daily chemical industry will attract and accumulate a large number of users through self-broadcasting. From January to November 2021, the number of enterprise accounts broadcast in Douyin's daily chemical industry increased by 33% year-on-year, the live broadcast market increased by 82% year-on-year, the number of live broadcast followers increased by 264% year-on-year, the user viewing market increased by 390% year-on-year, the number of viewing users increased by 336% year-on-year, and the number of people joining the fan group increased by 409% year-on-year. (E-commerce News)
3. The 2022 Tmall New Year Festival officially started at 8 pm on January 9th
According to January 9, at 8 pm, the 2022 Tmall New Year’s Festival officially kicked off. According to reports, from January 9 to 21, the New Year’s Goods Festival venues will enjoy a discount of 20% off for every 200 yuan across stores. From January 9th to 15th, consumers can open the Taobao App to receive New Year's red envelopes every day at 10 am. In addition, Tmall and Taobao will also organize merchants and logistics companies to ensure that they operate and ship goods as usual during the Chinese New Year. The Tmall New Year Festival "Short 100 Villages" plan was launched simultaneously, and will cover agricultural products in 23 provincial administrative regions and more than 110 counties. (E-commerce News)
4. China Retail E-commerce Climate Action Performance Report 2021: Only Alibaba and JD.com have passed the pass line
On January 9, on January 6, Beijing international environmental protection agency Greenpeace released the report "China Retail E-commerce Climate Action and Environmental Performance", rating the goals and actions of seven leading retail e-commerce companies in responding to climate change and environmental governance. Rating results show that only two of the seven companies scored more than the passing line. Among them, Alibaba ranks first in this ranking; in contrast, Pinduoduo ranked last because it has almost not disclosed any information on climate change response and environmental governance. (E-commerce News)
Cross-border newsletter
5. The import and export volume of Wenzhou Cross-border E-commerce Comprehensive Pilot Zone reached 11.66 billion yuan in the first 11 months of 2021
According to reports on January 10, it is reported that at present, there are 16 cross-border e-commerce companies in Wenzhou Comprehensive Bonded Zone, including Wenzhou Yuncang, Vipshop, etc., and 113 cooperative e-commerce platforms such as Pinduoduo and Tao Distribution have been introduced, with sales exceeding 2 billion yuan last year. In the past two years, Wenzhou has successively launched four cross-border e-commerce export models: 1210, 9710, 9810 and 9610, realizing the full model of cross-border e-commerce direct mail and bonded import and export business, and local enterprises have taken the direct train of domestic products to "sell the world". Data from Wenzhou Municipal Bureau of Commerce shows that in the first 11 months of 2021, the import and export volume under the Wenzhou Cross-border E-commerce Comprehensive Pilot Zone reached 11.66 billion yuan, an increase of 891% over the whole year of 2020. (E-commerce News)
6. Amazon launches SAFE-T reimbursement claim policy for CSBA orders
On January 8, Amazon issued an announcement today stating that Amazon has launched SAFE-T for Customer Service by Amazon orders, and sellers can claim losses caused by CSBA issues from Amazon according to the corresponding policies. Seller can request a refund when a customer product is refunded by Amazon and the seller believes that it should not be responsible for the fee. Amazon will evaluate the seller's request and make corresponding reimbursement decisions based on Amazon's customer service refund policy. (E-commerce News)
7. Analysts optimistic about Uber's comeback in 2022
According to reports on January 10, due to the impact of the new crown epidemic, the share price of online car-hailing giant Uber fell by nearly 20% last year, but some analysts are optimistic that the company will make a comeback in 2022. After the outbreak, Uber has invested a lot of money in the field of grocery delivery, partially making up for the reduction in online ride-hailing business caused by the lockdown measures. Analysts believe this will continue to drive Uber's stock price to rise in the future. Geoffrey analysts expect Uber’s online ride-hailing business to fully recover to pre-epidemic levels this year. (E-commerce News)
Internet Information
8. WeChat Android version 8.0.18 internal test updates to add personal information collection list, etc.
According to news on January 9, Tencent’s WeChat team previously released the internal beta version of WeChat Android 8.0.18. In the WeChat 8.0.18 update, the privacy rights were further clarified. In addition to the previous personal information and permission query, there are also new options for collecting personal information and sharing lists and third-party information. In the personal information collection list, users can check the collection of your personal information by WeChat, including user basic information, device attribute information, user usage process information, contact information, etc. It is understood that the previous version of WeChat 8.0.10 on the iOS side could use the writing and translation function, and the Android version 8.0.18 also updated this function simultaneously this time. (E-commerce News)
9. Yu Minhong: New Oriental's revenue decreased by 80% in 2021, and expenditures such as tuition refunds were nearly 20 billion yuan.
According to January 9, on the afternoon of January 8, New Oriental founder Yu Minhong posted a post on his personal official account, reviewing 2021 and looking forward to the future transformation direction. Yu Minhong said that from January 4 to 5, for two consecutive days, various departments and subsidiaries of New Oriental headquarters conducted work reports, summarized the work in 2021, and deployed the work in 2022. In addition, New Oriental Online, with Hong Kong listed companies as the main body, established Oriental Selection Live Sales System and transformed into an e-commerce platform with agricultural product screening and sales as the core. (E-commerce News)
10. The total amount of live broadcast commodity transactions in Xinjiang exceeded 1.7 billion yuan from September to November 2021
According to China News Network, in recent years, Xinjiang has continued to optimize the rural e-commerce public service system, improve the rural e-commerce logistics and distribution system, encourage rural e-commerce model innovation system, and further promote e-commerce to help rural revitalization. At present, Xinjiang has nearly 60 national-level comprehensive demonstration counties for e-commerce entering rural areas. Data shows that in 2020, the total transaction volume of live broadcast commodities in Xinjiang reached 1.22 billion yuan, and the cumulative number of live broadcast viewers was 1.76 billion; from September to November 2021, the total transaction volume of live broadcast commodities in Xinjiang exceeded 1.7 billion yuan. (E-commerce News)
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