#Laogao E-commerce Newsletter# [E-commerce Evening News on December 22]

Evening information: Pinduoduo releases the rules for the 2022 New Year promotion event; Taobao releases the "Top Ten Products of 2021": Wu Jing's same sportswear as others are selected; Weiya Taobao store closes customer service: the purchased products can be after-sales normally; Shopify launches the "gift store" function; Amazon Turkey Station starts the year-end special sale event...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao released the "Top Ten Products of 2021": Wu Jing's sportswear and other sportswear are selected

On December 22, Taobao officially released the "Top Ten Products of 2021". Internet celebrity topics such as the Olympic champion "Yang Qian's Little Yellow Duck Haircard" that has been popular overseas at the beginning of the year, the "Enamel Spittoon" around the popular drama "Awakening Age" and the "Wu Jing's Sportswear" that is seen every day in emoticons, etc. were selected with high tickets. In addition, the selected products include "off-shoulder vaccine package", "expired food", "chessboard", "e-sports mouse", "three brothers in bankruptcy" and aerospace cultural and creative products. (E-commerce News)

2. Pinduoduo releases rules for the 2022 New Year promotion event

According to December 22, Pinduoduo recently released the rules for the 2022 New Year promotion event. It is reported that this event is divided into two activity modes: "2 items of cross-store 99 yuan" and "search recommendation area". The registration requirement is 99% off for all categories of products that are not higher than the 30-day general sale price. Registration is a cross-store full refund and 2-1 free game. You need to successfully register for the outfield before you can have additional traffic. The price cut time of the "New Year's Promotion - 99 yuan for 2 items across stores" event is from 00:00:00 on December 21, 2021 to 23:59:59 on January 3, 2022. All products in all categories can be participated. (E-commerce News)

3. The top five "2021 Taobao Ugly Things" are released: simulated face masks, etc. are selected

On December 22, a few days ago, the "2021 Taobao Ugly Things" award ceremony was broadcast live on the entire network. Taobao announced the five most ugly things of the year, namely: simulated face masks, small panda showers, unbreakable mirrors, fantasy pink butterfly boots and smiling orange head covers. It is reported that Taobao has previously launched the "2021 Taobao Ugly Things" selection and has received more than 10,000 submissions. The person in charge of the 2021 Taobao Ugly Things project said in an interview: Taobao’s selection of Ugly Things is not about judging ugly things, but about paying tribute to the imagination of creativity. (E-commerce News)

4. Weiya Taobao store closes customer service: the purchased products can be after-sales service normally

According to December 22, recently, anchor Weiya was recovered taxes in accordance with the law, charged late payment fees and fined a total of 1.341 billion yuan for tax evasion. On December 22, some netizens discovered that Viya’s Taobao store had been blocked. Taobao’s official customer service responded: The anchor’s account has been cleared. Regarding the orders purchased at Viya’s store, the customer service responded: The products you have purchased can enjoy normal after-sales service in the store, and we will continue to urge merchants to actively fulfill their contracts. If you have received the goods and don’t want them, you can initiate a return refund application. (E-commerce News)

Internet news

5. Xiaohongshu announced that monthly active users reached 200 million users and more than 70% of them are born in the 1990s

On December 22, Xiaohongshu CMO Zhiheng mentioned at the Xiaohongshu Business Ecology Conference that according to Xiaohongshu Data Middle Station data, as of November 2021, Xiaohongshu's monthly active users have reached 200 million. Among the platform users, 72% are born in the 1990s, and 50% are in first- and second-tier cities. According to data previously released by the third-party platform iResearch, as of August 2021, Xiaohongshu had about 160 million monthly active users, an increase of 97% year-on-year from January 2020, and daily active users increased by 110% year-on-year. (E-commerce News)

6. News says Alipay Grayscale Test Home Page Revised New "Life" Channel at the bottom

On December 22, it is reported that Alipay is greyscale testing homepage revision, adding a "Life" channel to the Tab column at the bottom of the homepage. The "Reputation" channel, which was originally in this position, was demoted and moved to the nine-cluster grid on the homepage. On the Life Channel, content produced by merchants will be distributed first in the private domain - the private domain here includes both mini programs and life accounts. (E-commerce News)

Cross-border newsletter

7. Amazon Türkiye Station starts its year-end sale event

According to foreign media reports, recently, Amazon Turkey Station launched a year-end sale event, and customers will be able to enjoy up to 60% discount, and the event will last until December 27.

It is understood that Amazon Prime members can use same-day, next-day and two-day delivery options. Users who register for a member for the first time can also enjoy free delivery service for the first order, regardless of the size of the order. In addition, Amazon also provides Sunday delivery services to its customers in areas such as Istanbul, Ankara, Izmir, Kojaeli and Bursa.

Amazon said users can also enjoy up to 12 months of installment options through credit cards. In addition, customers can return goods for free by January 31, 2022 as Amazon extends its return period.

In addition to the special discounts offered during the year-end sale, Amazon Prime members can watch high-rated movies and TV series unlimitedly through Prime Video and get a full gaming experience with Prime Gaming. It is worth mentioning that recently, Amazon's American and European stations issued an announcement stating that as Christmas and New Year approaches, Amazon reminds self-delivery sellers to manage self-delivery orders during peak hours. (E-commerce News)

8. Shopify launches the “Gift Shop” function

According to businesssider, Canadian e-commerce Shopify is quietly launching a feature called "Gift Shop" in its Shop app for American consumers to buy gifts.

It is reported that buyers can browse selected gift series in the Shop app and choose from the Shopify merchant’s product list. After selecting a gift, the system will prompt for the sender and recipient's name and provide a custom link. The buyer can then obtain the link and send it to the recipient via the messaging platform of their choice. The platform will not charge the buyer until the recipient accepts the gift and enters the receiving address information. The platform also provides the recipient with some information about the merchants selling the product.  

A Shopify spokesman confirmed the feature was recently launched in the U.S. but did not provide more details on how to choose a specialty store for a gift store. (E-commerce News)

9. Alibaba International Station reaches cooperation with Chongqing Qijiang Caiba Trading

On December 22, Chongqing Qijiang Caiba Trading Co., Ltd. and Alibaba International Station held a cooperation signing ceremony at Alibaba Chongqing Center. In the future, the two parties will carry out further cooperation in the field of cross-border e-commerce to help Qijiang agricultural products enter the international market. It is reported that at the meeting, the two sides had in-depth exchanges on future strategies, innovative development concepts and corporate culture. Under the guidance of the District Commerce Commission, Caiba Company has connected with Alibaba International Station many times and has reached cooperation to open a cross-border e-commerce specialty hall in Qijiang District. (E-commerce News)

10. Wish and Nasdaq launch vending machines in Times Square

On December 22, ContextLogic Inc., the parent company of the mobile e-commerce platform Wish, recently announced a cooperation with Nasdaq to place a joint brand vending machine on Times Square No. 4 to provide New York citizens and tourists with vending experience and Wish hot-selling products.  

In addition to the "22 most popular products of 2022" that can be purchased on the Wish platform, the vending machine is also equipped with essentials such as motion sensor night lights, portable power supplies and LED lighting caps. The move is designed to provide New York City residents and visitors with a shopping opportunity to buy the must-have vacation products at the last minute. (E-commerce News)