#Laogao E-commerce Newsletter# [E-commerce Evening News on December 14]

E-commerce information: Taobao added rules for banning blind box lucky bags and product management specifications; Douyin e-commerce "Double 12" data: the platform has a cumulative live broadcast time of 22.08 million hours; WeChat Pay officially launched the "Anti-fraud customer service reminder" function; Shopee: The platform's visits increased to 6 times on the day of the Double 12 promotion; Lazada's overall sales on the first day of the Double 12 reached 9 times the average daily sales...

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E-commerce newsletter

1. Taobao releases observations on the unpopular new careers of Taobao in 2021: Over 7 become a post-90s generation

On December 14th, today, Taobao, together with the Workers' Daily Media Center and the Labor Education School of China Labor Relations, jointly released the "2021 Taobao Unpopular New Careers Observation", which conducted a concentrated inventory of fresh and unpopular occupations that appeared in 2021. Among them are ten professions: doll doctor, dream painter, succulent fosterist, game face-pincher, sorting storage master, cloud maker, cat food taster, armor caster, live broadcast room setter, mobile phone embalmer, etc. According to statistics, more than 70% of the top ten unpopular new professions were created by the post-90s generation. (E-commerce News)

2. Douyin e-commerce "Double 12" data: the platform has accumulated 22.08 million hours of live broadcast time

According to news on December 14, Douyin e-commerce recently released the "Double 12" data. During the event from December 1 to 12, the platform had a cumulative live broadcast duration of 22.08 million hours, and a cumulative broadcast volume of 27.9 billion times. "Double 12" Douyin e-commerce has set up a special area for "Good Products and New National Trends" to promote quality domestic products. In addition, Douyin e-commerce and ByteDance Charity launched the "Shandong Products Headlines" agricultural assistance project. During the "Double 12" period, the number of new farmers and merchants selling fruits and vegetables on the platform was 2.16 times that of the same period last year. Sichuan jelly orange, Shaanxi Meixian kiwi fruit, Hunan grandma's vegetable, Yanbian spicy cabbage and Daliangshan rock sugar apples have become the top 5 seasonal agricultural products sales. (E-commerce News)

3. Kuaishou handled 56,000 illegal account names

According to December 14, the official Weibo of Kuaishou Blackboard News recently released the latest governance announcement on the rectification of illegal account names. The announcement shows that in recent days, in order to guide the account subject to standardize account operation and create a clear and clean cyberspace, the platform has strictly dealt with the illegal and irregular situations of Internet user account name information, including the user account name containing vulgar words and unauthorized association with government agencies such as "a certain county party committee, a certain local ministries and commissions, and a certain local education bureau". Since September 29th, the platform has handled a total of 56,000 illegal account names. (E-commerce News)

4. Taobao adds new rules for banning blind box lucky bags and product management regulations

According to news on December 14, Taobao issued an announcement today stating that Taobao plans to add new rules for banning blind boxes/lucky bags and the "Taobao Blind Box/lucky bags Product Management Standards", which will officially take effect on December 21, 2021. The announcement shows that the main changes to this rule are: new rules for banning the sale of blind boxes/lucky bags, and clearly define the types of blind boxes/lucky bags that are not allowed to be released; new "Taobao Blind Box/lucky Bag Product Management Specifications". In addition to the types of blind boxes/lucky bags that are prohibited, blind boxes/lucky bags that can be released need to comply with the corresponding product release requirements. (E-commerce News)

Internet news

5. Youzan's own rider's same-city delivery function is online

On December 14, Youzan said that Youzan Cloud and ecological developer Zhaocaihuo launched a scenario solution for its own rider-same-city delivery. In the fresh food e-commerce, catering takeaway, pastry baking and other industries, merchants with their own rider team can realize the same-city delivery management through mini programs. According to reports, Youzan's own rider delivery functions mainly include automatic and intelligent order distribution in different regions, overall dispatch of panoramic maps, optimal route planning for riders, flexible configuration of riders' commissions, etc. (E-commerce News)

6. WeChat Pay officially launched the "Anti-fraud customer service reminder" function

According to news on December 14, WeChat said that today, WeChat Pay officially launched the "Anti-fraud customer service reminder" function. When users encounter risky transactions during the payment process, the "Appoint Reminder" button will pop up on the payment interface. Tencent Cloud Intelligent Service provides real-time online customer service to assist users in judging the current transaction risks and conducting effective risk warnings to further protect users' property safety. It is reported that after completing the reminder, high-risk transactions will be intercepted. If the user hangs up the phone and decides to initiate a transfer here, WeChat Pay will make a new risk judgment, and high-risk transactions will continue to be voice reminders. (E-commerce News)

Cross-border newsletter

7. Amazon plans to launch new grocery delivery services in the United States and Europe

According to foreign media reports, Amazon plans to expand a new grocery delivery service similar to Instacart to the United States and Europe in 2022. It is reported that the service was launched in the UK last year. Customers can order from the "two major supermarkets in the UK" through the Amazon platform and enjoy grocery delivery services - Morrisons Supermarket and Co-op Supermarket. The service works with the Amazon Flex delivery platform to deliver goods in one day. (E-commerce News)

8. Shopee: The number of visits to the platform increased to 6 times on the day of the Double 12 promotion

According to December 14, Shopee announced the end of the 12.12 birthday promotion today. Official data shows that on the day of the big promotion, the number of visits to the Shopee platform increased to 6 times that of weekdays, and in the Philippines and Singapore markets, the number of orders paid by ShopeePay reached 11 times that of weekdays. Fashion accessories, home life, 3C electronics and beauty care are the most popular cross-border product categories. In addition, during the big sale, the number of views of Shopee Live in five major markets, including Malaysia, Vietnam, and the Philippines, exceeded 100 million; in the Vietnamese market, Shopee Prizes' game participation reached 1.2 billion times. According to statistics, the number of orders for the first two-hour cross-border new sellers who participated in the 12.12 big promotion for the first time has reached three times the day of the weekdays. (E-commerce News)

9. Lazada's overall sales on the first day of Double 12 reached 9 times the average daily sales

12月14日消息，Lazada公布的数据显示，12.12前两小时，Lazada消费者在平台消费超平日22倍，12.12首日全天整体销量达到日均销量的9倍，16%的商家单日销量达到日均销量的10倍。具体而言，从时尚行业来看，Lazada12.12首日，女装女鞋类目销售额达到9.9大促首日170%；泰国，菲律宾站点秋冬服饰增长显著，12.12首日销售额超越9.9大促首日300%；菲律宾、泰国站点女童服装销售额超越9.9大促首日200%。（电商报）

10. Canadian grocery instant delivery platform Tiggy completed a seed round of $6.35 million

According to foreign media reports, Tiggy, a grocery instant delivery startup headquartered in Vancouver, Canada, recently announced that it had completed a seed round of $6.35 million. It is reported that with the injection of a new round of funds, Bisovka plans to double the number of SKUs on the platform and open two new stores in Vancouver. In addition, Tiggy plans to open 350 order fulfillment centers across the country by 2024. According to the official website information, Tiggy was founded in July 2021 and focuses on 15-minute delivery services, supporting the sales of online platforms by setting up and operating secret stores. In September this year, Tiggy launched an online mall with more than 1,400 SKUs, including staple foods, fresh fruits and vegetables. (E-commerce News)