Evening News: Taobao launched the functions of "Shopping Cart Friends Pay the Order" and "Give a Coupon to Love"; Suning.com: Since the Double 12 launch, plumbing and heating blanket sales have increased by 336.67%; Douyin e-commerce has launched the Double 12 promotion to launch the "New National Trend of Good Goods" zone; Amazon brand acquisition platform Nebula Brands received more than 300 million yuan in round B financing; Customs: China imported and exported 4.44 trillion yuan through bonded logistics in the first 11 months...
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E-commerce newsletter
1. Suning.com: Plumbing and heating blanket sales have increased by 336.67% since the start of Double 12
On December 7, Suning.com released the Double 12 household appliance consumption data and sales list today. Data shows that since the launch of Suning.com Double 12, plumbing and heating blankets have increased by 336.67%, hand warmers have increased by 137.68%, and air fryers have increased by 309.56%. Pioneer, Emmet and Midea have become the top 3 brands on the winter heater list. From the perspective of regional characteristics, skirting board heaters are an important choice for East China to resist the cold. North China with centralized heating is inseparable from humidifiers, and Southwest China prefers air heaters. Ecovacs, Stone, Midea, Yunjing and Xiaomi have become the top 5 brands in the smart cleaning appliance list. (E-commerce News)
2. Taobao launches the functions of "Shopping Cart Friends Pay the Order" and "Give One to Love"
According to December 7th, today, Taobao officially launched the functions of "Shopping Cart Friends Pay the Order" and "Give One to Your Loved One". "Give one to the loved one" can make it possible to fill in two addresses when you buy the goods to give the warmth of winter to the caring people. In addition, it was found that when using the "Give one to your loved one" function, the amount of the product sent can also be included in the full discount. When 88VIP uses these two functions, some products can also enjoy an additional discount of 15% off. (E-commerce News)
3. Douyin e-commerce launches the Double 12 promotion to launch the "New National Trend of Good Things" zone
On December 7, Douyin e-commerce recently officially launched the "Double 12" promotion. During the event, the platform set up a special zone for "Good Goods and New National Trends" to focus on promoting domestic products, agricultural products and intangible cultural heritage products through short videos and live broadcasts. It is reported that the promotion will last for 12 days and will end from December 12. Among them, from December 6th to 10th, the platform will launch a special section of "Good Goods and New National Trends" online. Consumers can book live broadcasts such as official domestic stores, local new farmers, intangible cultural heritage time-honored brands. (E-commerce News)
4. Taobao Shopping Double 12 launches the "Recommended Store" function
According to December 7, following the "Double 11 Mowers", Taobao Shopping launched a new feature - recommended store - launched during Double 12. It is understood that before, when you posted content on Taobao, you can link related products. The new feature of Double 12 "Recommended Stores" will further increase the number of fans entering the store and become fans of the store's long-term operation. Starting from December 7, Taobao Shopping will launch a theme every day: Internet celebrity store, must-visit store, original good store, and niche good store. (E-commerce News)
Internet news
5. Ctrip Business Travel updates the brand logo and confirms the English name "Trip.Biz"
On December 7, Ctrip Business Travel recently announced the update of its brand logo and officially confirmed its English name "Trip.Biz". In an open letter to customers, Ctrip Business Travel mentioned that the update of the brand image and confirmation of the English name are to conform to the group's international development strategy. Ctrip Business Travel's corporate vision is to "become an international leading travel management company." It is reported that over the years, Ctrip's dolphin image has become a recognized symbol in the Chinese tourism market. The name of the app is also changed to "Ctrip Business Travel". (E-commerce News)
6. Youzan’s “Mini Program Subscription Message” function is officially launched
On December 7, the "Mini Program Subscription Message" function of Youzan WeChat Mall was officially launched. Merchants can set authorization for multiple scenarios such as coupons, orders, and sign-in, and support them to actively push marketing campaign notifications to consumers. At present, this function has supported the use of small programs merchants in four major categories: food, clothing, shoes, beauty, and department stores. It is reported that during the internal testing of the function, more than 100 merchants including Three Squirrels, Nongfu Spring, Wenfeng World have been connected to use it. (E-commerce News)
Cross-border newsletter
7. Customs: my country imports and exports through bonded logistics in the first 11 months: 4.44 trillion yuan
According to customs statistics, in the first 11 months, my country's general trade imports and exports were 21.81 trillion yuan, an increase of 25.2% year-on-year, accounting for 61.6% of China's total foreign trade value, an increase of 1.6 percentage points over the same period last year. Among them, exports were 11.91 trillion yuan, an increase of 24.9%; imports were 9.9 trillion yuan, an increase of 25.6%. During the same period, the import and export of processing trade was 7.64 trillion yuan, an increase of 11%, accounting for 21.6%, a decrease of 2.1 percentage points. Among them, exports were 4.79 trillion yuan, an increase of 9.4%; imports were 2.85 trillion yuan, an increase of 13.6%. In addition, my country imports and exports through bonded logistics are 4.44 trillion yuan, an increase of 28.5%. Among them, exports were 1.66 trillion yuan, an increase of 39%; imports were 2.78 trillion yuan, an increase of 23%. (E-commerce News)
8. Amazon brand acquisition platform Nebula Brands receives over 300 million yuan in Series B financing
On December 7, Amazon's brand acquisition platform Nebula Brands recently announced that it has received a Series B financing of more than US$50 million. This round of investment was led by L Catterton, a fund under LVMH Group, and old shareholders Jingwei Venture Capital and Alpha Commune increased their investment. This round of financing will be mainly used to continue to acquire Chinese brands on Amazon’s platform. According to data, Nebula Brands was established in 2019. Its initial business was cross-border e-commerce financial technology services, and then launched a third-party brand acquisition business in 2020. At present, Nebula Brands is committed to helping more Chinese consumer brands grow and build branding on the Amazon platform through the "capital acquisition + brand operation" model. (E-commerce News)
9. China Overseas Direct Purchase-5G Cross-border E-commerce Service Platform will be officially launched on Double 12
According to the news on December 7, according to the "China Overseas Direct Purchase", on December 12, Beijing Guodu Internet Technology Co., Ltd. and Morcent Technology Co., Ltd., a member of Wutong Holdings, will jointly release China Overseas Direct Purchase-5G cross-border e-commerce service platform. According to reports, the platform uses the technology + cross-border e-commerce service platform model, leverages the strong reach and interactivity of 5G messages, combined with big data analysis, and brings one-stop full-process services such as 5G messages, one-click login, and official authentication to partners from a professional perspective. (E-commerce News)
10. Cross-border e-commerce company Zebao signed a digital procurement project with Zhenyun Technology
On December 7, recently, cross-border e-commerce company Zebao signed a contract with Zhenyun Technology. The two parties reached a consensus on the construction of a digital procurement management platform and will work together to build a new digital procurement model to help the digital and intelligent upgrade of the supply chain of the cross-border e-commerce industry, and achieve cost reduction and efficiency improvement while enhancing the company's global market competitiveness. According to official information, Zebao is an Internet technology multinational group company that provides "integrated" full-process services to global e-commerce users, providing customers with comprehensive services such as product design, quality control, logistics, marketing promotion, sales and customer service and all support. (E-commerce News)
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