#Laogao E-commerce Newsletter# [November 30 E-commerce Evening News]

Evening News: Kuaishou Haowu Alliance has been upgraded to "fast distribution" with a goal of creating 100 merchants over 100 million; WeChat can directly open the Taobao page and use Alipay to complete payment; Liu Qiangdong and Zhang Zetian and others have established private equity fund management companies with registered capital of 10 million yuan; Adobe: The online sales of Black Friday in the United States fell for the first time, reaching US$8.9 billion; Cainiao opened the first Kuala Lumpur-Shenzhen cross-border fresh food charter route...

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E-commerce newsletter

1. Zhengzhou will issue 40 million yuan in e-commerce consumption coupons on JD.com and Tmall

According to the news on November 30, it was learned from the Zhengzhou Municipal Bureau of Commerce that from December 1st to 12th, the "Zhengzhou Youpin Changzhuang Festival" was officially launched. Zhengzhou will issue 40 million yuan in e-commerce consumption coupons on two major e-commerce platforms, JD.com and Tmall, and can be collected at 0 o'clock every day. It is reported that this e-commerce consumption coupon has three checkout levels: "10 yuan off for purchases over 69 yuan", "20 yuan off for purchases over 149 yuan", and "50 yuan off for purchases over 379 yuan". During the event, the original consumption coupons on the same platform can be used together, but each platform can only receive consumption coupons once. The consumption coupon is 30 million yuan on JD.com and 10 million yuan on Tmall. (E-commerce News)

2. Kuaishou Haoyi Alliance upgrades to "fast distribution" with the goal of creating 100 merchants with over 100 million

On November 30, today, Kuaishou's e-commerce distribution business held a product launch conference and announced that the Good Things Alliance was upgraded to Quick Distribution. Official data shows that in the past year, the year-on-year growth rate of Kuaishou's e-commerce distribution business orders reached 3,618%, the number of promotion experts reached 3.5 million, the number of merchants exceeded 1,000+ after 1,000, and the number of third-level distribution categories exceeded 1,000+. In the future, the goal of the fast distribution stage is to build 10 billion+ super brands, 100 merchants with over 100 million yuan, 100 million yuan single products, and 100 group leaders with over 100 million yuan. (E-commerce News)

3. Liu Qiangdong and Zhang Zetian established a private equity fund management company with a registered capital of 10 million yuan.

According to news on November 30, Tianyan Check information shows that recently, Hainan Sanya Tianbo Industry Private Equity Fund Management Co., Ltd. was established with a registered capital of 10 million yuan and the legal representative is Yang Shiyi. The company's business scope includes private equity investment fund management and venture capital fund management services for general projects. The equity penetration chart shows that the company is jointly held by Liu Qiangdong, Zhang Zetian and Li Ruiyu, with shareholding ratios of 30%, 49%, and 21%, respectively. (E-commerce News)

4. Yunji's Q3 revenue in 2021 turned losses into profits year-on-year

On November 30, member e-commerce platform Yunji released its third quarter financial report for 2021. According to the financial report, in the third quarter, Yunji's revenue was 437.9 million yuan, a year-on-year decrease of 58.9%; net profit was 61.354 million yuan, a net loss of 43.615 million yuan in the same period last year; Non-GAAP's net profit was 76.3 million yuan, a loss of 36.4 million yuan in the same period last year. The repeated purchase rate for the twelve months ended September 30, 2021 was 80.6%. (E-commerce News)

Internet news

5. Alipay App launches the "Alipay Small Wallet" function

According to November 30, recently, in response to users' problems such as "scattered payments for family expenses, no common bills", "I want to leave some money to travel", Alipay App launched the "Alipay Small Wallet" function. After this function is launched, users can put their money into different "small purses", which are dedicated and classified. The deposit and expenditure of each "small wallet" has an independent bill, enjoying the same income as Yu'ebao, and you can also limit expenditures. In addition, users can also invite others to join their "small purse" to share bills and earnings. (E-commerce News)

6. WeChat can open the Taobao page directly and use Alipay to complete the payment

According to Cailianshe, on November 30, according to Cailianshe, you can now directly open Taobao homepage and product links on WeChat, and users can also share Taobao product links on WeChat. After clicking on the link in WeChat, users will jump to the Taobao related page, and they can use Alipay to purchase products on the Taobao page. (E-commerce News)

Cross-border newsletter

7. Data: Brazil's Black Friday e-commerce sales reached 5.419 billion reais, a year-on-year increase of 5.8%.

According to foreign media reports, preliminary statistics released by data analysis company Neotrust showed that in the two days from November 25 to 26, Brazil's "Black Friday" sales through e-commerce platforms reached 5.419 billion reais, an increase of 5.8% compared with the same period in 2020. However, the number of orders decreased by 0.5% compared with last year, totaling 7.618 million units; the average customer unit price was 7.11.38 real, 6.4% higher than last year. Ranked by order quantity, the top five product categories are: clothing accessories, beauty and perfume, telephone, small appliances, and household appliances. The leading products in sales ranking are: telephones, household appliances, electronics, information products and furniture. (E-commerce News)

8. Adobe: Black Friday's online sales fell for the first time, reaching $8.9 billion

In 2020, the online sales of Black Friday in the United States were US$9 billion, a year-on-year increase of 21.6%. Previously, online sales on Thanksgiving were also lower than expected, at $5.1 billion, the same as the same period last year. Industry insiders believe that online sales on Black Friday and Thanksgiving this year were not as expected, mainly because consumers were worried about logistics delays and began to shop in advance or staggered shopping. Therefore, orders on Thanksgiving and Black Friday were diverted. According to a survey by the American Retail Federation, 61% of consumers have already started buying holiday gifts before Thanksgiving, and some even started holiday shopping in October. (E-commerce News)

9. Cainiao opens the first Kuala Lumpur-Shenzhen cross-border fresh food charter route

On November 30, Cainiao recently announced the launch of its first charter flight from Kuala Lumpur, Malaysia to Shenzhen, China. Relying on the digital logistics capabilities of the Cainiao Kuala Lumpur eHub, Malaysia’s specialty blackthorns and fresh products such as “Maoshan King” durian and grouper can be delivered to Chinese consumers within 4 hours through this route. It is reported that Cainiao Fresh Charter Flight is operated three times a week, with each load of 13 tons of cargo. Cainiao said it plans to open more direct routes from Australia, Singapore and Indonesia to China in the near future, improving the connectivity and stability of air cargo within the Regional Comprehensive Economic Partnership Agreement. (E-commerce News)

10. Amazon executives: Amazon is expected to become the largest express delivery company in the United States by early 2022

It is reported that during the 2013 holiday shopping season, Amazon's large number of parcels were piled up at third-party express service operators. Since then, Amazon has been insisting on building a huge logistics and distribution system. Currently, Amazon regulates thousands of express delivery companies that deliver packages to customers in the last mile, as well as an internal delivery network of aircraft, trucks and ships. Amazon has also established warehouses and aviation hubs across the United States, with the goal of speeding up parcel delivery. (E-commerce News)