#Laogao E-commerce Newsletter# [November 22 E-commerce Evening News]

Evening News: "Tiktok Double 11 Good Products Festival" Insight Report: The transaction volume of a single live broadcast reached 150 million yuan; Meituan Takeout and Platform Merchants transport urgently needed materials to residents in the epidemic control area; Mafengwo Big Data: The popularity of Lego Park has increased by more than 100%; Visa wants to resolve credit card handling fee disputes with Amazon and continue to cooperate in the British and American markets; Lazada user visit frequency has maintained an increase for seven consecutive quarters...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. "Tiktok Double 11 Good Things Festival" Insight Report: The transaction volume of a single live broadcast reached 150 million yuan

On November 22, Douyin E-commerce and Arithmetic E-commerce Research Institute jointly produced and released the "2021 "Tiyoung Double 11 Good Things Festival" Insight Report". The report shows that the total live broadcast time in the 2021 "Tiktok Double 11 Good Things Festival" reached 25.46 million hours, with a total of 39.5 billion viewers and a total of 12.27 million hours of self-broadcasting. In the live broadcast room, the transaction volume of a single live broadcast reached 150 million yuan, and the number of fans gained by a single live broadcast reached 1.06 million. During the "Douyin Double 11 Good Things Festival", the correlation coefficient between the number of Douyin content playbacks and transaction volume was as high as 0.96; 34 ace live broadcast rooms attracted 70 million+ users to watch the broadcast, received 2.83 billion likes, 550 million comments, and the number of fans in the live broadcast room increased by more than 13 million. (E-commerce News)

2. Tencent Smart Retail’s first “Penguin Jishi” Super Carnival ends: GMV reaches 270 million

November 22nd news, recently, Tencent Smart Retail, the first "Super Carnival" event, created by eight major fresh food supermarket merchants, jointly created by Bubugao, Baiguoyuan, Dingdong Maicai, Duodian, Yonghui Life, Carrefour, AEON and Jiajiayue, ended. During the event, the sales of mini-programs of eight fresh food supermarkets exceeded 270 million, with sales increasing by 30% year-on-year. Yili's sales of eight major fresh food supermarkets exceeded 26 million, with an overall month-on-month growth of more than 100%. Among them, the Zhennong series sales increased by 274% year-on-year, and the sales of mini-programs accounted for more than 40% of the omni-channel sales. (E-commerce News)

3. Meituan Takeout Joint Platform Merchants Transport urgently needed materials to residents in the epidemic control area

November 22nd news, recently, under the guidance of the Ganjingzi District Commerce Bureau of Dalian City, Meituan Takeout and platform merchant Liaoning China Resources Vanguard to support the first batch of urgently needed materials for the control area of ​​people's livelihood for free to Ganjingzi District. On November 21, hundreds of boxes (bags) of rice, flour, milk, bread, instant noodles, ham sausages, mineral water and other emergency foods provided by Meituan flash purchaser Liaoning China Resources Vanguard, were transported to Quanshui Street Cultural Center through Meituan takeaway supplies transfer truck and delivery rider. It is expected that the second batch of guarantee materials will also arrive on the 26th of this month. (E-commerce News)

4. Mogujie was warned by the New York Stock Exchange: The company's ADS transaction price is lower than the compliance standard

On November 22, Mogujie, a US listed company, recently announced that the company has received a notice letter issued by the New York Stock Exchange on November 10, 2021, saying that the trading price of its American depositary stocks is lower than the compliance standard. The company must increase its share price and average share price to above $1 within 6 months of receipt of the notice. Mogujie said it plans to continue to monitor the market conditions of its ADS and is implementing various measures to improve its financial status and operating performance. The company expects these measures to offset the short-term adverse impact on its trading price and make up for the shortcomings in a timely manner. As of the close of November 19, Mogujie's stock price was US$0.86. (E-commerce News)

Internet news

5. Mafengwo Big Data: Legoland's popularity has increased by more than 100%

On November 22, on November 17, the groundbreaking ceremony of the Shanghai Legoland Resort Project was held. On that day, the search popularity of "Legoland" in the Mafengwo APP instantly increased by 100%. At the same time, Mafengwo big data shows that the search popularity of theme parks soared, with Guangzhou Chimelong's popularity increasing by as much as 175% during the same period, Disney-related search popularity exceeding 80%, and Huai'an West Amusement Park with the theme of Journey to the West increased by 66%. The top three domestic theme parks in search popularity are: Beijing Global Resort, Shanghai Disneyland and Guangzhou Chimelong Wildlife World. (E-commerce News)

6. JD.com's Qixian Supermarket opens its second store in Foshan, Guangdong

According to reports on November 22, it is reported that recently, JD.com's Qixian Supermarket opened a second store in Foshan. At the same time, the store combines Foshan's local eating habits and provides 28 specialty products including Lipu taro, Lechang cannonball taro, fresh medicinal food, Huizhou beard chicken, imported Boston lobster, organic vegetables and baking. It is understood that Qixian Supermarket can achieve "fast 30-minute delivery service". Consumers can also enjoy 11 "safe purchase" guarantees, including weighing and price difference, free home-to-door return, and six special services including compensation for bad fruits, compensation for derolescence, and price protection on the "Qianxian" APP. (E-commerce News)

Cross-border newsletter

7. Dunhuang Network offline European and American on-time dedicated line - SY (electric + special)

According to November 22, Dunhuang.com issued an announcement today stating that due to channel reasons, DHLink has urgently removed the European and American on-time dedicated line - SY on November 21, 2021, closing the order entrance of this line and no longer accepting new orders. Previously, there were orders that were not sent by this channel. It is recommended to change the channel and place the order again; the packages on the way will be returned after receiving them; the packages that have been put into the warehouse will continue to be issued normally after paying the freight fee. (E-commerce News)

8. Indian payment giant Paytm's share price fell by more than 11%, falling sharply for the third consecutive day

On November 22, One 97 Communications, the parent company of Paytm, the Indian payment platform known as "Alipay in India", fell sharply on Monday, with a drop of nearly 12%. It is reported that this is the third consecutive trading day of the stock's sharp drop. The company officially went public last Thursday, plunging 27% on the first day because investors questioned the company's valuation and profitability. The company's IPO issuance price is Rs 2,150 per share, with a total fundraising of US$2.5 billion, making it the largest IPO in India this year. (E-commerce News)

9. Visa wants to resolve credit card handling fee disputes with Amazon.com and continue to cooperate in the UK and US markets

According to reports on November 22, it is reported that recently, global e-commerce giant Amazon and credit card giant Visa have diverged due to fees. It is understood that last Wednesday, Amazon announced that it will no longer accept consumers to use Visa credit cards to pay in the UK market starting from mid-January next year. Amazon also said it is considering canceling its cooperation with Visa on its joint credit card business in the United States. Amazon has discussed with Visa and Mastercard at the same time. (E-commerce News)

10. Lazada user visit frequency has continued to rise for seven consecutive quarters

According to the Southeast Asia E-commerce Official Account, data shows that as of September 30, 2021, the group's Southeast Asia flagship e-commerce platform Lazada has achieved user access frequency continuously increasing in the past seven quarters, and order volume increased by 82% year-on-year. It shows that as of the quarter ended September 30, Alibaba's international commercial sector revenue was 15.092 billion yuan, a year-on-year increase of 34%. Lazada, AliExpress, Trendyol and Daraz have achieved 285 million annual active consumers, with strong performance. At the same time, Alibaba's investment in key strategic areas, including Lazada, also increased by RMB 12.575 billion year-on-year. (Yibang Power)