#Laogao E-commerce Newsletter# [November 11 E-commerce Evening News]

Evening information: AliExpress Double 11 preheating period, the demand for domestic mobile phones grew by 218%; archaeological blind boxes became one of the trending items of Tmall Double 11 in 2021; JD.com 11.11: The transaction volume of scenic spot tickets increased by 120% year-on-year in the first 4 hours; Tmall Double 11: The "Four Treasures of Study" became the "new Internet celebrity" of young people's shopping carts...

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E-commerce newsletter

1. Tmall Double 11: The "Four Treasures of Study" become the "new Internet celebrity" of young people's shopping cart

According to the Tmall Double Eleven Trend Product Report released by Tmall New Life Research Institute, during this year's Tmall Double 11, the Four Treasures of Study became a new internet celebrity in young people's shopping carts. The number and amount of the Four Treasures of Study by the post-00s increased by more than 100% year-on-year. Among them, the antique-level time-honored brand Shanlianhu Pen increased by more than 140% year-on-year, and Hu Kaiwen, which mainly sells Hui ink, grew by more than 20 times. Contemporary young people are unlocking the fun of "classical life" through the national lifestyle of copying scriptures, copying calligraphy, and playing the guzheng. (E-commerce News)

2. Taocai announced the launch of the "Snow Delivery" plan in Shenyang

11月11日消息，今日，阿里巴巴旗下社区电商淘菜菜宣布，在沈阳及周边地区启动“雪中送菜”计划。该计划包括三项承诺：暴雪期间，淘菜菜不关仓不停业、蔬菜不涨价，并尽力争取及时送达各个居民社区。据悉，11月7日至9日，辽宁沈阳迎来1905年有气象记录以来史上最强降雪。淘菜菜平台继续营业，确保沈阳等9地市的生活物资供应。1000多名司机自带铁锹、开路送菜。淘菜菜沈阳地区负责人表示，将向这些冒雪坚持送菜的司机发放特殊补贴。（电商报）

3. Tmall Guangdong-Hong Kong-Macao Greater Bay Area Double 11: Zhejiang ranks first in the provinces that consumers in the Greater Bay Area love to buy

The top 10 destination provinces sold by merchants in the Greater Bay Area are Zhejiang, Jiangsu, Shanghai, Shandong, Fujian, Sichuan, Henan, Beijing, Hubei, and Hunan; the top 10 destination cities sold by merchants in the Greater Bay Area are Shanghai, Beijing, Hangzhou, Chengdu, Chongqing, Wuhan, Suzhou, Nanjing, Changsha and Tianjin. (E-commerce News)

4. JD.com 11.11: The transaction volume of scenic spot tickets increased by 120% year-on-year in the first 4 hours

According to the news on November 11, JD.com Double 11 data showed that starting from 8 pm on November 10, the 4-hour order volume of air ticket cards increased by 100% year-on-year compared with the whole day on last year's 11, and the ticket transaction volume of scenic spots increased by 120% year-on-year. (E-commerce News)

Internet news

5. Mixue Bingcheng applies for the trademark "Lucky Snacks Department"

Recently, Mixue Bingcheng opened its first experience store in Zhengzhou, Henan, including fried skewers, coconut milk noodles, and baked buns and ice cream. Recently, several "I LOVE YOU YOU LOVE ME" trademarks and "Mixue Ice City Sweet Mimi" trademarks applied for by Mixue Bingcheng have been successfully registered. In addition, Mixue Bingcheng Co., Ltd. has also applied to register multiple trademarks such as "Mixue Business School", "MXIB", "Snow King Castle", "Mixue Bingcheng Fruit Milk", and "Mixue School", and the current status is waiting for substantive review. (E-commerce News)

6. Archaeological blind boxes have become one of the trending products of Tmall Double 11 in 2021

According to news on November 11, Tmall Double 11 data showed that archaeological blind boxes have become one of the trending items of Tmall Double 11 in 2021. Within one hour of Double 11 sale, 8 museums' sales increased by more than 1 times year-on-year. It is understood that the Henan Museum was the first to launch the "Archaeological Blind Box" on Taobao, and personally experienced the process of excavating bronzes and cultural relics, which was very popular among young people. During Double 11, five major museums including Sanxingdui and Gansu Provincial Museum joined forces for the first time to gather the treasures of each library and launch a new limited edition joint archaeological blind box. As a combination of trendy figures and history and culture, archaeological blind boxes continue to enrich the spiritual world of young people. (E-commerce News)

Cross-border newsletter

7. AliExpress Double 11 preheating period, the growth rate of domestic mobile phone demand is 218%

According to news on November 11, during AliExpress Double 11, China's smart homes led overseas demand. Data shows that as of November 7, the demand for domestic mobile phones during the Double 11 warm-up period of AliExpress, the demand for real-person wigs increased by 100%, and the demand for gaming computer accessories increased by 940%. On AliExpress, overseas consumers' sales of Christmas trees and Christmas gifts increased by 46.94% year-on-year compared with the same period last year. The top ten favorite Chinese industrial belts for overseas consumers are Shenzhen smart homes, Ningbo small appliances, Xuchang wigs, Guangzhou women's clothing, etc. It is worth mentioning that AliExpress covers more than 200 countries and regions around the world during the Double 11 shopping carnival season. (E-commerce News)

8. Shopee 11.11 promotion sold 11 million items in 5 minutes

On November 11, today, the cross-border cross-border e-commerce platform Shopee announced the opening of the largest 11.11 promotion in history: 11 million items were sold in 5 minutes at the beginning, and the number of visits to the platform increased to 5.5 times on weekdays in the first two hours. (E-commerce News)

9. Walmart will build two new automation supply chain centers in the United States

According to foreign media MMH, Walmart recently announced that it will build two new automation supply chain centers in the United States. Among them, the Dallas Center covers an area of ​​1.5 million square feet and is equipped with automated sorting technology. It is planned to be put into use in 2023; the Fort Worth Center covers an area of ​​730,000 square feet and will be specially used for grocery order delivery and is planned to be put into use in 2024. The new supply chain center can double the processing capacity of Walmart and also support 19 distribution centers and 593 retail stores it operates in Texas. (E-commerce News)

10. AliExpress reached a cooperation with Spanish online supermarket Lola Market

November 11th news, recently, AliExpress announced a cooperation with Spanish online supermarket Lola Market to provide supermarket services to Spanish buyers through its platform, and announced it will enter the q-commerce mode. It is understood that this new supermarket service is the world's first in AliExpress, and it can be enjoyed in both the AliExpress app and the Lola Market online supermarket. Currently, the service can provide Spanish buyers with products from 11 different supermarket chains and 13 supply markets in Spain. The shopping process is similar to AliExpress, but buyers need to set delivery dates and specific times and designated delivery locations. (E-commerce News)