A teacher who teaches people how to fish, Qiwei has been joining the e-commerce industry for 15 years since he joined the e-commerce industry in about 2006. He has focused on food and has been involved in categories such as electrical appliances and home furnishings. He can also be called an "old e-commerce man" in the industry, but this is not the only highlight of him... Over the years, he has helped nearly 100 e-commerce companies with his excellent e-commerce experience, e-commerce finance and taxation, corporate management, and legal consulting.
This "scientific" e-commerce man believes that as long as the issues involving e-commerce finance and taxation are related to the development of the company, or even the lifeblood. Only by constantly catering to the wind direction can the company be safely handled.
Marketing is the way of enterprise development, and finance and taxation are the foundation of enterprise survival . Teacher Qiwei will share his years of experience in cultivation from two aspects...
A mess under the logic of hot products
Whether it is searching for e-commerce or content e-commerce, it is inseparable from the logic of hot products. Merchants hope to break through single products and ignite sales in the entire store.
The cruel reality is that either a variety of products were prepared for the test model, even if the hot product was finally measured, it left a large amount of inventory.
Either the sales of hot products have increased sharply, but the sales of the entire store have not been completely pulled.
Either the sales of hot products are rising steadily, but it is difficult to achieve profit equilibrium due to low prices and high promotion.
Finally, this phenomenon occurred in the mutual praise of friends: merchants who do well can only show off their sales and dare not show off their profits because there is no profit; merchants who do ordinary can only show off their sales and cannot even show off their sales because the data is too terrible; merchants who do poorly can only show off their sales because there is really nothing to show off.
There is nothing wrong with the logic of hot products. What is wrong is that single product operation does not mean corporate operation. Growing e-commerce people want to turn themselves from sellers into entrepreneurs. They must operate the company from various perspectives of management, inventory, cash flow, and team, rather than "the hot products in front of others are king, and the land behind others is messy."
It's a weakness and a knock on the door
"No one can achieve healthy growth through taking medicine every day."
If an enterprise wants to become stronger and bigger, it will inevitably go through a series of improvement and correction processes. When a certain stage occurs, if a company wants to move forward, there will be financing needs. For the capital market, the company's sales and tax payments are "must-test".
Today, there are a lot of listed catering companies in China, and one of the cornerstones of their listing is the rise of electronic payments in recent years. The monthly detailed accounts of restaurants are paid electronically, and the tax they pay is clear at a glance. Not only is it clear for the tax bureau, but these accounts are the stepping stones to enter the capital market.
In the era of electronic payments, when your company wants to find the capital market to raise funds, if someone finds out that you don’t even fulfill the most basic tax obligations, then what else can others trust you?
A tightening policy environment
In recent years, the country has adopted a "inclusive and prudent" regulatory approach for new business forms, new technologies and new models, which not only promotes economic development and increases employment, but also greatly facilitates people's lives. Objectively speaking, if you can not bear tax liability just because it is "e-commerce", this is obviously unfair to other companies and a destruction of the economic ecology.
Therefore, the state has issued a series of policies and regulations, such as the E-commerce Law and the Internet Transaction Supervision and Management Measures, to gradually restrict the barbaric development of the e-commerce industry, clarify the main responsibilities and clarify tax obligations. From a macro perspective, such policies will become increasingly tight in the future.
In recent years, the tax system has also been greatly upgraded. From the past handwritten tickets to the machine tickets, to the current online ticket tickets, the third phase of the Golden Taxation began to control taxes with tickets, and the fourth phase of the Golden Taxation has been changed to control taxes with money. In addition, the development of electronic payment in China is very fast. When all transactions will be electronicized in the future, your tax obligations will be clear and clear, because all your transaction volume is realized through electronic payment, and the data will be clear at a glance and even transparent.
I wanted to collect taxes before, but I didn’t know how to collect taxes. Now I can collect taxes, but I am still very cautious. Recently, celebrities have been checked for taxes and Internet celebrities have a distinct meaning of “shooting the first bird out of their heads”.
In this case, according to the original wild growth model and subconsciously believe that "e-commerce is specialized", it means that it will definitely be eliminated in the next round of supervision.
Survival or destruction
E-commerce has experienced rapid development for nearly 20 years, and has produced a lot of myths of wealth creation and a lot of lessons of failure. When you were a "baby", "acting cute and cute" was allowed. It would be good to be able to take good care of yourself, and it would be good to be able to survive. When you are already "adult", you will naturally have adult behavior and have to bear various family and marriage responsibilities. If an adult does not want to assume obligations, he will become an "irresponsible person". In the Internet society, such people have no chance of survival.
The same goes for companies!
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