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#Laogao E-commerce Newsletter# [October 29 E-commerce Evening News Brief]

2021-10-29

Evening information: The top 100 merchants donated by Tmall Double 11 Charity Baby: 80% are new domestic brands; JD.com: The order amount of 59,688 brands in the pre-sale period of Double 11 increased by more than 100% year-on-year; Cainiao Station: The total number of 350 unmanned vehicles on Double 11 covers more than 200 universities; Shopee launched a live call function; Wal-Mart added 5,000 Chinese sellers to settle in...



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1. Top 100 merchants with donations from Tmall Double 11 Charity Baby: 80% are new domestic brands


During Double 11, the donations generated by these charity treasures will be focused on helping people in three difficult situations: providing public welfare insurance to the main labor force of families in underdeveloped areas, helping children in the mountains find "child companions" and providing loving lunches for elderly people in difficulties, with an estimated 1.1 million people. It is reported that at this year's Tmall Double 11 press conference, Alibaba announced that this year's Double 11 will be fully upgraded to create a charity baby project that has been born for 15 years, creating a charity Double 11. (E-commerce News)


2. JD.com: The order amount of 59,688 brands in the Double 11 pre-sale period increased by more than 100% year-on-year


According to October 29, there are two days before the end of the pre-sale of Double 11. JD.com data shows that from 8 pm on October 20 to 24 pm on October 29, the pre-sale order volume of 59,688 brands increased by more than 100% year-on-year. According to reports, the types of pre-sale products of JD.com this year increased by more than 50% year-on-year; the proportion of users who participated in the pre-sales was over 30%. In addition, the transaction volume of new brands in these pre-sale orders increased by 10 times; the volume of pre-sale orders for nourishing and health increased by 7 times, and a large number of brand merchants increased by more than 10 times; the order volume of gold jewelry increased by 1 times; the delivery volume of more than 300 cities in minutes, and the consumption experience was fully upgraded; the transaction volume of agricultural products exceeded 5.8 times on average in October. (E-commerce News)


3. TikTok e-commerce offline merchant classification rules set for beginner period assessment


According to October 29, Douyin E-commerce issued an announcement yesterday stating that in order to improve merchant experience, merchant classification rules will be offline starting from November 15, 2021. It is understood that after a merchant opens a store, the platform will determine whether the store meets the direct access conditions for the novice period. Stores that meet the direct access conditions will directly pass the novice period assessment; stores that do not meet the direct access conditions enter the novice period, and the platform will review the store's operating capabilities based on the store's transaction order volume. The review materials include product qualifications, quality inspection reports, warehouse inventory videos, packaging and delivery videos, customer service wiring videos, etc. The novice period will be issued after the assessment is passed. (E-commerce News)


4. Cainiao Station: 350 unmanned vehicles are deployed on Double 11 to cover more than 200 universities


On October 29, today, Cainiao United Damo Academy announced that the Cainiao unmanned vehicle Xiaomandou has completed the launch of a total of 350 vehicles, covering more than 200 universities in more than 70 cities across the country. During Double 11, all employees will be on duty and deliver express delivery to the building for college teachers and students. According to Xiang Guo, the campus director of Cainiao Station, an unmanned vehicle works on average for 8 hours a day and can deliver up to 400 express delivery. The scale of the unmanned delivery fleet of Double 11 has now expanded to 350 vehicles, and by March 2022, it will expand to 1,000 vehicles. It is reported that during Double 11 last year, Zhejiang University became the world's first pure robot delivery university, and Cainiao unmanned vehicle completed the door-to-door delivery of 30,000 express delivery. (E-commerce News)


Internet news


5. Douyin e-commerce plans to add "Bad damage refund service specifications"


It is understood that the service of bad and damage refund refers to when consumers purchase products with the "bad and damage refund refund" service mark, and the merchant promises that if the product is damaged, liquid leakage, rotten, and deteriorated when receiving the goods, and for this reason, it initiates an after-sales application within the specified time and provides valid vouchers, the merchant will respond to the consumer's rights protection application within 24 hours and provide them with corresponding after-sales guarantee services. If the merchant should perform the "bad damage refund" service but fail to perform it, and if the platform intervenes and is determined to be the responsibility of the merchant, in addition to fulfilling the protection obligation, the merchant must also pay consumers a compensation amount of 30% of the actual transaction amount of the goods according to the compensation standards. (E-commerce News)


6. Aurora releases the top 10 most popular applications in Q3 2021: WeChat, Douyin and Taobao rank among the top three


October 29th news, today, mobile developer service provider Aurora released the list of the top 10 most popular applications in Q3 2021. The list is selected based on user daily active users, brand influence and other dimensions, including three dimensions: the most popular APP in the quarter, the quarterly dark horse APP, and the quarterly industry Top App, covering e-commerce, games, short videos, mobile banking, payment settlement, job search and recruitment, car use services and other dimensions. WeChat, Douyin and Taobao are among the top 3 most popular APPs of the quarter. In terms of quarterly industry top apps, Douyin, Taobao, Alipay, Boss Direct Recruitment, China Construction Bank, Didi Chuxing, and Honor of Kings rank first in the top list of their respective industries. (E-commerce News)


Cross-border newsletter


7. Shopee launches live call function


On October 29, Shopee Live launched the Livestream Call function. During live calls, sellers can accept buyers' inquiries through audio or video, and other viewers can hear them. It is understood that previously, Shopee also launched joint streaming media, live flash sales, and application commercial program perspective functions to enhance the overall e-commerce experience of sellers and consumers through these measures. Shopee Philippines Director Martin Yu said that seller demand is changing, and more shoppers are also using live streams to understand brands, products and interact with sellers. Shopee will continue to improve the way sellers communicate with shoppers. (E-commerce News)


8. Walmart adds 5,000 new Chinese sellers to settle in


According to reports on October 29, since Walmart opened to international sellers in March, 5,000 Chinese sellers have settled in, accounting for more than 10% of all new sellers. It is understood that in October this year, 20% of all new sellers of Walmart came from China. Although they are still slightly inferior to Amazon, the overall proportion is expected to continue to rise. Some new sellers have begun to use Walmart logistics and transportation services for warehousing. It is reported that Walmart has entered more than 100,000 sellers in July this year. From July to October 21, the number of sellers has reached nearly 120,000, and the number has doubled within one year. It is expected that the number of sellers will reach 200,000 in 2022. (E-commerce News)


9. South African e-commerce Takealot announced the "Blue Dot Sale" promotion event


According to foreign media reports, South African e-commerce platform Takealot recently announced that it will hold a "Blue Dot Sale" promotion event, which will last from November 1 to November 25, and will hold special sessions of different types of products every week. It is understood that Takealot will also hold a special event "Takealot Tuesday" on November 30, giving priority to displaying sellers sold on Takealot, especially some small and medium-sized enterprises in South Africa, and also displaying Takealot exclusive products. (E-commerce News)


10. Euromonitor International: Alibaba ranks third among the most popular e-commerce platforms in Eastern Europe in 2020


According to data from Euromonitor International, Alibaba is the third among the most popular e-commerce platforms in Eastern Europe in 2020, while Poland's Allegro ranks first, and Russia's Wildberries ranks second. Amazon is not on the top 10 list in Eastern Europe. It is understood that in early September, Alibaba's logistics department Cainiao announced that it had installed 170 lockers networks in Madrid, Spain and Barcelona, ​​and more than 80 lockers in Paris, France. The logistics department said it plans to install a total of 5,000 storage cabinets around the world before Double Eleven, especially in Russia, Poland, Spain and France. (E-commerce News)



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