Start a business once in a lifetime, devote your life to one lifetime, stand in the 11th year, and look back at the first half of your life!

      On the first page of the introduction of Lao Gao’s e-commerce circle, it is a quote from Lao Gao. In just fifteen words, it can be said that it reveals the core part of Lao Gao’s personality and is also his first principle for doing things and entrepreneurship.

“Helping others is the only way to achieve oneself.”

      Looking back at Lao Gao’s entrepreneurship over the past ten years, then looking at every product line in Lao Gao’s e-commerce circle - Lao Gao E-commerce Club, Jinguan Club, Lao Gao Cross-border E-commerce Club, Lao Gao E-commerce Classroom, Lao Gao E-commerce Tour Group, and even Lao Gao E-commerce National Academy, Lao Gao E-commerce Management College, Qianyuan Live, Xianbang Medical, etc. that cooperate with outside investment.

      When all product directions are combined, they form four dimensions - career, spirit, family, and body, which is also the definition of success in the Laogao e-commerce circle.

      Start a business once in a lifetime, devote your life to one lifetime, stand in the 11th year, and look back at the first half of your life!

      There was a reading party in the first half of this year. Lao Gao once said that things that have nothing to do with my life mission will be filtered out. At this age, he will do everything related to my life mission. Every action will be centered around "helping e-commerce succeed."

      It is precisely because of this belief that in the 11th year of entrepreneurship, welcoming the arrival of Double 11 in 2021, Lao Gao decided to hold a 50% discount event, and was also grateful to those who have followed and paid attention to Lao Gao for the past 11 years. Lao Gao said that the first day he started his business was not to make money. People who are familiar with Lao Gao, you can review and think about the pure purpose of these old Gao Gao, which is to help e-commerce people, help e-commerce success, and help in four dimensions: career, spirit, family, and physical. He just made money while doing this.

      This is how life is. Making money is not the purpose, it is by the way. What you need to do in life is the destination! So, have you figured out what you want to do in your life? Lao Gao has a view that the meaning of the boss’s life determines the strategy and mission of a company. With strategy and mission, there is a tactical layout and strategy, then there is a business line and products, and finally there is performance and profit, which is linked together.

      A company without mission, values, and strategies cannot go long, so the business owner must be clear about the meaning and mission of his life. Lao Gao didn’t find the meaning of his life from the beginning. In 2008, Lao Gao quit his high-paying job. After experiencing difficulties and twists and turns, he opened a store selling porcelain on Taobao. At that time, Lao Gao's monthly income was less than 800 yuan, and the family's financial burden basically fell on his wife alone. His wife is not optimistic about Lao Gao’s e-commerce path and wants to force him to go to work.

      However, Lao Gao did not compromise. The two promises before the age of 30 determine Lao Gao's future life direction, one for himself and the other for his wife. Facing his wife who tried to force him to go to work, Lao Gao said, "Give me three years. If I can't make any progress within three years, I will never start a business again in my life and work steadily." He always remembered that when he said this, both of him and his wife cried.

      Lao Gao’s promise to himself was a ruthless oath. If he couldn’t do anything grand before he was 30, he might as well die. Sure enough, when he was 30 years old, Lao Gao fulfilled his promise to his wife three years ago. Later in 2013, Lao Gao made some money, and at the same time he fell into extreme confusion and crisis of the meaning of life. He really couldn't stand the inner torture. At the end of that year, he held a meeting for nine employees of the company and said that he wanted to find the meaning of life because he was very painful and confused. He said, "If you want to do it, just do it well. If you don't want to do it, I hope you will kill the company and I will be relieved if you kill it." Lao Gao left.

      It took him nearly a year to travel around the country and he also visited many temples. In the Zen room of Living Buddha Jiacuo, Lao Gao only asked one question, which is what is the meaning of life? After nearly a year of thinking and guidance from experts, he finally figured out the meaning of life and then returned to the company with full blood.

      Later, Lao Gao formulated his company's mission, vision and values. The ecological matrix map of the Lao Gao e-commerce circle that many members imitated was all based on the mission of "helping e-commerce succeed".

      After 11 years of entrepreneurship, we have crossed one gap after another and overcome one obstacle after another. The pain experienced by all entrepreneurs and the crux of startups faced by startups have encountered it, and even even surpassed it. It's been 11 years, and I have to say something. I have too many insights and thoughts from this journey. I can't say that I succeed, and I'm enough to talk about the pitfalls I've stepped on.