#Laogao E-commerce Newsletter# [October 19 E-commerce Evening News Brief]

Evening News: It is rumored that Taobao will provide instant refund service for 88VIP members; more than 3,000 video shopping guides from Suning.com were launched in more than 80 cities; Tmall: Temperatures in many places plummeted, and sales of men's down jackets increased by 10 times compared with last week; Amazon's VAT integration service upgraded to live chat customer service; AliExpress and Cainiao Double 11 launched a "full upgrade" order combination plan...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. It is said that Taobao will provide instant refund service for 88VIP members

According to October 19, this year's Tmall Double 11 pre-sale will start at 8 pm on the 20th. 88VIP has also recently launched a number of rights and interests, including Taopiaopiao movie discount card, Gaode taxi membership, and 15% off offline self-operated products in Universal Studios. According to people familiar with the matter, the 88VIP users who previously attracted much attention from users' rights and interests such as free shipping returns for shopping, fast product refunds, and Quark large-capacity cloud disks are also expected to be officially launched within the Double 11 cycle, and all users will be liberalized. As of the beginning of this year, 88VIP has covered many rights and interests such as Youku annual card, NetEase Cloud Vinyl annual card, Ele.me annual card, Fliggy money saving card, and 15% off for shopping. (E-commerce News)

2. More than 3,000 video shopping guides from Suning.com are online in more than 80 cities

On October 19, this year, in response to the pain point of not being able to see physical objects and online customer service failing to answer questions and answer questions, Suning.com has upgraded O2O shopping guide services and launched 3,006 gold-president shopping guides in more than 80 cities. When users encounter product selection problems when browsing products, they can directly contact the store’s gold medal shopping guide for physical product display and explanation, and recommend products according to user needs, opening up the deep integration of online and offline shopping. In addition, Suning.com stores across the country have also launched full-link "Shopping" services such as membership reimbursement of travel expenses, store mileage redemption deductions, store-to-store gift packages, shopping and departure taxi coupons. (E-commerce News)

3. Special governance on the behavior of unfair competition and improper use of other people's rights

According to October 19, Kuaishou E-commerce today, stating that the platform will carry out special governance on unfair competition and improper use of other people's legitimate rights in the process of e-commerce marketing and promotion. It is understood that common violation scenarios include: intentional fabrication and dissemination of hypocritical facts from others; malicious competition comparison; improper behavior such as stomping in live broadcast rooms or videos; improper use of others' portrait rights and name rights. The platform will make a comprehensive judgment based on the severity of the violation, the number of violations, etc., and will deduct points, suspend the use of shopping carts, pay liquidated damages, and ban Kuaishou accounts until the platform is cleared and the cooperation is terminated. (E-commerce News)

4. Tmall: Temperatures in many places have dropped sharply, and sales of men's down jackets have increased by 1 times compared with last week

10月19日消息，据天下网商报道，近日，受较强冷空气影响，多地现“断崖式降温”。天猫新生活研究所发现，相比较上周，天猫上男士羽绒服销售增长了1倍。毛球修剪器、保暖手套和暖手宝，占据支付金额环比增长榜TOP 3。另外，天猫上居家办公场所必备的相关商品，如暖风器、取暖器等的搜索人气数值显著上扬。据了解，10月20日晚8点，今年的天猫双11预售将开启。双11活动将持续至11月11日，一共分2个阶段的预售期和2个阶段的开卖期。（电商报）

Internet news

5. 58.com releases service industry employment big data on the National Day Golden Week

According to October 19, 58.com Recruitment Research Institute recently released the service industry employment big data on the National Day Golden Week. From an industry perspective, the top ten positions for active recruitment needs of enterprises in the National Day Golden Week are: food delivery staff, waiters, clerks/salesmen, cashiers, placing staff/displayers, back kitchens, restaurant waiters, dishwashers, room attendants, and booking staff. (E-commerce News)

6. The 2021 Kuaishou Clothing Industry Data Value Report is released

According to October 19, recently, Magnetic Data View released the "2021 Kuaishou Clothing Industry Data Value Report". The report pointed out that the clothing industry is gradually recovering, and new social e-commerce accelerates the online development of the clothing industry. The total scale of the clothing industry in 2021 is expected to reach 1.3 trillion yuan. From 2016 to 2020, the online penetration rate of China's clothing industry increased from 16.3% to 36.6%. According to the report data, from March to August 2021, Kuaishou's women's clothing sales share was 59.8%, accounting for the largest proportion; the sales of sports shoes and clothing sales in the past six months increased by 93.5%. (E-commerce News)

Cross-border newsletter

7. Amazon VAT integration service upgrades to launch real-time chat customer service

According to October 19, Amazon recently updated its value-added tax integrated service, adding 3 new professional tax services, providing one-stop service for tax number registration + sales data declaration + tax payment, shortening tax number registration time, and launching real-time chat customer service functions. It is understood that the live chat customer service function is currently only open to Amazon VAT integrated service subscribers. If sellers encounter problems during registration, declaration, etc., they can communicate with the Amazon seller support team in real time through this function to obtain corresponding solutions in a timely manner. (E-commerce News)

8. Douyin e-commerce releases the "Notice on Soliciting Opinions on Global Purchase Investment Management Rules"

On October 19, Douyin e-commerce recently issued the "Notice on Soliciting Opinions on Investment Promotion Management Rules", stating that the platform has formulated the "Investment Promotion Management Rules" in accordance with the current national laws and regulations and the "E-Commerce Open Platform Store Service Agreement" and solicited opinions from netizens on this rule. It is understood that the core changes are: the investment promotion method of some categories is updated from "targeted investment promotion" to "open investment promotion"; if the brand qualification submitted by the merchant is a purchase certificate, the guarantee amount to be paid for in each category will be increased to 2 times. The collection time is from October 18, 2021 to October 25, 2021. (E-commerce News)

9. AliExpress and Cainiao Double 11 launch a "full upgrade" order combination plan

According to October 19, AliExpress recently announced that this year's Double 11 will jointly launch a "full upgrade" order combination plan with Cainiao to provide buyers and sellers with new free logistics upgrade services. It is understood that the order-sharing plan refers to the buyer purchasing multiple order-sharing products across stores. If the order-sharing threshold is met, he/she can enjoy free logistics services for the plain mail channel he/she registration channel without paying additional logistics fees. (E-commerce News)

10. Walmart's "Black Friday" sale will start on November 3

According to foreign media reports, Walmart's "Black Friday" sale event will start on November 3, and the event will last for one month. It is understood that during this "Black Friday" sale, Walmart+ paid members can enjoy early purchase service, shop in advance 4 hours before the event starts, and provide free delivery and transportation, without a minimum order value limit. (E-commerce News)