#Laogao E-commerce Newsletter# [October 13 E-commerce Evening News Brief]

Evening News: Alibaba Mama Xinxiang Brand Plan launches recruitment of six major rights and interests to help new brand merchants; JD Beauty and Perfect Diary create a new consumption model for beauty "hourly shopping"; Douyin: The number of views of pan-knowledge content in the past year increased by 74% year-on-year; Wish cooperates with Spanish Post to increase seller services; DHL announces an average increase of 5.9% in the United States...

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E-commerce newsletter

1. Alibaba Mama's New Brand Plan Launches Recruiting Six Major Equities to Help New Brand Merchants

On October 13, recently, Alibaba Mama Xinxiang Brand plans to officially launch recruitment from new brand merchants who have settled in Tmall after January 1, 2018, and open up six major rights including advertising funds, digital operations, and Tmall marketing resources to help new brand merchants. The overall project recruitment will start from now on, and a dual-channel mechanism will be adopted for Tmall industry targeted invitations and Alibaba Mom Competition official website registration. The first phase of registration will be completed on October 20. (E-commerce News)

2. Tmall’s first bird’s nest inspection standard is released

It is understood that the standard covers bird's nest sialic acid, nitrite, heavy metal, preservative and other indicators. Only bird's nest products that pass all indicators in the platform sampling can be marked as "Tmall Inspection". At present, the "Tmall Inspection" logo has covered more than 40 bird's nest merchants, including Xiaoxiandun, Yanzhiwu, Jihuo, Yu Rensheng, Yan Xiaochu, and more than 100 products. It is worth mentioning that last month, Tmall International officially established the Bird's Nest Quality Alliance. (E-commerce News)

3. JD Beauty and Perfect Diary create a new consumption model for beauty products "hourly shopping"

On October 13, as JD.com 11.11 is approaching, the national fashion beauty brand Perfect Diary is connected to JD.com Beauty omni-channel service network. Consumers can purchase Perfect Diary products on the JD APP. As long as there is Perfect Diary store within 3-5 kilometers of surrounding areas, they can enjoy the fastest one-hour delivery service. It is reported that JD Beauty has previously carried out omni-channel cooperation with colorists, WOW COLOUR, Sephora, Watsons and other beauty brands, as well as beauty brands such as Indy Wind. JD Beauty’s omni-channel service network has covered more than 7,000 stores, covering 30 provincial administrative regions and more than 320 cities across the country. (E-commerce News)

4. TikTok: The number of views of general knowledge content in the past year increased by 74% year-on-year

According to October 13, today, Douyin released the "2021 Douyin Pan-Knowledge Content Data Report". It is understood that Douyin's knowledge content has covered six categories: life skills, popular science, humanities and arts, education, sports, and workplace. Among them, life skills are the most popular among users, ranking first among the total number of general knowledge content playback categories and video growth, and the total number of popular science and workplace video growth ranks second and third respectively. As of August 31, TikTok has over 100 million views on 792 topics related to life knowledge. (E-commerce News)

Internet news

5. Alibaba DingTalk's number of users exceeded 500 million

According to October 13, at the 2021 DingTalk Future Organization Conference held today, Ye Jun, vice president of Alibaba Group and president of DingTalk, announced that as of August 31, 2021, the number of DingTalk users exceeded 500 million, and the number of various organizations including enterprises and schools exceeded 19 million. It is understood that DingTalk is a communication and collaborative mobile office platform specially built by Alibaba Group for small and medium-sized enterprises. It supports corporate address books, conference calls, message delivery and other content, and is committed to helping Chinese companies improve the communication and collaboration efficiency of Chinese companies in all aspects through systematic solutions. (E-commerce News)

6. Meituan disclosed the upgrade measures of the "Tongzhou Plan" to provide riders with channels for further study

On October 13, Meituan published a document today, disclosing several upgrade measures of the "Same Boat Plan", and this disclosure focuses on the career development of riders. Meituan said that the sample survey showed that 50.17% of riders had the need to obtain education and training and improve their education. Therefore, in terms of riders' academic qualification upgrade, Meituan will cooperate with the National Open University to provide further studies for riders with the need to improve their academic qualifications, and provide riders with full scholarships required to complete their studies at one time every year to help riders start studying in college. In the future, Meituan will continue to expand its majors and quotas to provide riders with more learning opportunities. (Penguin)

Cross-border newsletter

7. General Administration of Customs: my country's cross-border e-commerce imports and exports increased by 20.1% in the first three quarters of this year

On October 13, Li Kuiwen, spokesperson of the General Administration of Customs and Director of the Statistical Analysis Department, said today that in the first three quarters of this year, my country's foreign trade imports and exports continued to maintain a rapid growth trend, and the high-quality development of foreign trade has also achieved new results. Since the beginning of this year, my country's policies and measures to promote the healthy and sustainable innovation and development of new foreign trade formats and new models have been implemented and effective. Data shows that in the first three quarters of this year, my country's cross-border e-commerce imports and exports increased by 20.1%, and market procurement and exports increased by 37.7%. (E-commerce News)

8. Dunhuang.com will be offline in Guangdong Province's postal channels in Brazil, Australia and the United States.

The announcement shows that Dunhuang.com received a notice from the Provincial International Branch on October 12: All postal channels in Brazil, Australia and the United States are suspended. The recovery time is pending and will be notified separately. Europe can temporarily receive and send goods normally, and the United States can choose to ship the goods through "E-mail Shenzhen (P+Te)-HP" channel. It is reported that in response to the notice, Dunhuang.com has made corresponding adjustments to the channels involved in the above three countries. (E-commerce News)

9. Wish cooperates with Spanish Post to increase seller services

October 13th news, Wish recently announced a partnership with Spanish Post Correos, which will help Spanish merchants quickly and efficiently process their orders in a fully trackable system. It is understood that Spanish Post Correos was founded in 1716. Its business covers physical, digital communications, postal parcels, etc., and delivers more than 11 million items to 25 million households and 3 million enterprises every day, covering a distance of 638,000 kilometers. Wish's senior business development head in Europe said the cooperation will expand Wish's business in Spain, especially in high-quality toys and electronics. (E-commerce News)

10. DHL announces an average increase in US freight rates by 5.9%

According to foreign media reports, express delivery company DHL announced that it will adjust its freight in the United States from January 1, 2022, with the average freight per package increasing by 5.9%. At the same time, optional services and surcharges will also increase, and the specific prices will vary by region. It is understood that the price increase of DHL in the United States is consistent with the 5.9% price increase announced by FedEx last month, and the FedEx rate will be raised on January 3, 2022. DHL said it will invest $360 million to upgrade and increase facilities in the Americas and strengthen its freight fleet to cope with the surge in online transaction volume. (E-commerce News)