Tips on dry goods | How do large, medium and small enterprises do a good job in e-commerce?

Tips for practical information: How do traditional small and medium-sized enterprises do e-commerce?

      Now that e-commerce trends and news are unpredictable and unpredictable, everyone suddenly feels confused and doesn’t know how to start. In fact, there are only three things for traditional small and medium-sized enterprises to do a good job in e-commerce:

      1. Find a suitable e-commerce manager and decentralize power and manage it together;

      2. Make good channels across the network (Pinduoduo, JD.com, Tmall, etc.);

      3. Pay reasonable attention to WeChat e-commerce and mobile e-commerce, create some Weibo accounts and WeChat accounts, and reasonably plan to operate the existing b2c model.

What is the core strategy of traditional small and medium-sized enterprises in e-commerce?

      For traditional small and medium-sized enterprises, the founders are different. Even with the same corporate foundation, their e-commerce strategies will be completely different, or even the opposite; for this point, many industries have not paid attention to it.

      The reason behind this difference is the boss. Their ideas and network sense determine the e-commerce strategy and ideas. Their e-commerce strategy has nothing to do with this company, it only has something to do with the boss. From this we can see how important it is whether the boss’s strategy is correct. It not only affects the direction of the entire company, but also affects the company’s future development.

Tips for dry goods: How do large enterprises do e-commerce?

Organizational structure suggestions for large e-commerce companies:

      1. The e-commerce boss serves as the boss’s assistant and understands the resources and updates of various departments;

      2. It is best for e-commerce to establish a joint venture with independent operation rights;

      3. A combination of 80% soldiers + 20% external Internet e-commerce people;

      4. Abandon the original culture that leads to the success of the company;

      5. E-commerce traders should be professional and have the spirit of continuous learning.

How to make new media for large enterprises?

      WeChat is very important and focuses on service. Weibo/public account is a weak relationship, focusing on marketing promotion, brand promotion and weight. In summary, there are sixteen words in the four idioms: " Customer service, Weibo new recruitment, communication and interaction, and app independence ."

E-commerce small problems

      The following question was once popular on the Internet, and most of the people who did the wrong things at that time were involved. Now I’m taking it out to test everyone, what’s your answer?

      Multiple choice question: The real data of a Taobao store is: a traffic click cost is 2.8 yuan, the silent order ratio is 12%, and 49% will be lost. The order conversion rate after inquiry is 17%, the average order amount is 69 yuan, and the gross profit is 14%. If you are the CEO of this e-commerce, your decision is:

      A: Increase investment and increase traffic   B: Strengthen customer service training and improve inquiry conversion rate C: Strengthen related products   D: Do all the above.

      Answer: B

      It is definitely wrong to choose A. For example, if you invest 2,800 yuan, the gross profit you earn is 2,800 yuan. The more you promote it, the more you lose; it is also wrong to choose C, because the price of related products is 60% lower than the main product, and the main product is losing, and the more you associate, it is even more useless. If you choose D, you are the easiest to lose. You want to do everything, and it is not good to have no key points. Overall, the correct answer is B, as long as it reaches a conversion rate of 50%.