Evening information: Tmall upgrades men, perfumes, pets, and trendy toys to first-level categories; JD PLUS members cooperate with B station to launch a joint card; make a friend live broadcast room announces that it will start charity sales for Henan again; AliExpress will open the "99 Direct Purchase Festival" of South Korea's overseas direct purchase and shopping festival; Amazon Japan Station launches "Purchase and Delivery" service...
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1. Tmall upgrades men, perfume, pets, and trendy toys to first-class categories
On September 6, at the 58th China International Beauty Expo, General Manager of Tmall Fast Consumption Business Department Jiyun revealed that Tmall has split the four categories of men, perfume, pets, and trendy toys from the original industry and operated independently, becoming a first-level industry on Tmall. This also means that the strategic position of the above four categories has increased, and exclusive resources may be invested in to cultivate the next five years of new "unicorn" brand. It is understood that cultivating new categories has always been one of Tmall's strategies. Jiyun said that looking forward to the next 5-10 years of consumption, it will not stagnate due to the economic downturn, but will become more segmented and new, and will also incubate a batch of new brands. (E-commerce News)
2. Tmall sends 10,000 Universal Studios trial run tickets to 88VIP members
On September 6, recently, Tmall’s official blog posted that from September 4 to 6, tens of thousands of designated single-day tickets for trial operation of Beijing Universal Studios will be released through Taobao App, and 88VIP members have the opportunity to participate in the lottery. According to the relevant activity page of Taobao, Tmall released a total of 10,000 tickets for the trial run of the Beijing Universal Studios this time, divided into 5,000 copies in one group. Starting from 10 a.m. on September 4, it will be drawn in 10 rounds within 3 days. The lottery rules show that the winners are admitted to the park on September 13th, and during this period, Universal Studios is still in the trial operation cycle. Previously, Beijing Global Resort announced that it will officially open on September 20. (E-commerce News)
3. JD PLUS members cooperate with B station to launch a joint card
September 6th news, today, JD PLUS members officially announced that they had reached in-depth cooperation with B station and launched B station joint card to achieve mutual exchange of rights and interests. According to reports, as of October last year, the number of JD PLUS members has exceeded 20 million, and it has reached cooperation with companies in various fields such as Tencent Video, iQiyi, COSTA, and Burger King. Other data shows that from November 1 to 10 last year, the transaction volume of JD PLUS members increased by more than 70% year-on-year, and more than 600 brands provided PLUS users with thousands of life privileges, and the amount of life privileges received increased by 100% year-on-year. (E-commerce News)
4. News says Didi Orange Heart is preferred to shrink widely
According to reports, a person from Orange Heart Youxuan revealed that in mid-September, Orange Heart Youxuan will conduct national closures in batches, and the first batch will close 60% of the existing cities' businesses until November, which will close national businesses. He said that at present, half of the employees have been laid off in the product research and development position of Chengxin Youxuan. A person from Didi headquarters also confirmed to reporters about the fact that Chengxin Youxuan had large-scale layoffs. He said that new recruitment has also been suspended. Another person from Orange Heart Preferred said that the closure of sporadic city businesses has begun one after another. (E-commerce News)
Internet news
5. Tencent will hold a 99 Charity Day event to support donations through WeChat Pay HK
According to September 6, from September 7 to 9, Tencent will hold the "99 Charity Day" event in Hong Kong. The three charities, Orbis, UNICEF and Donghua Academy, will each initiate and formulate charitable donations for the 99 Charity Day. Tencent Charity Foundation will make 1:1 matching donations to the project. The total matching donations for the charity event will reach HK$1 million. Users can participate in the event through WeChat Pay HK to make donations. (E-commerce News)
6. Make a friend and live broadcast room announced that it will launch charity sales for Henan again
September 6th news, today, the official Weibo account of the live broadcast room of Jieke Friends announced that it will once again launch charity sales for Henan, including many Henan brands such as Haosengi, Weilong, and Miss. It is reported that on August 18 this year, Luo Yonghao made a friend and conducted a live broadcast on a public welfare live broadcast room. All the proceeds from the live broadcast will be donated to public welfare institutions for the revival and reconstruction work after the flood disaster in Henan. On August 23, the official Weibo account of Jiaoqi's live broadcast room announced that it had donated 10 million yuan of all the previous charity live broadcasts, plus the 1 million yuan donated to Henan on July 21. The total amount of donations from Jiaoqi's live broadcasts to Henan has reached 11 million yuan. (E-commerce News)
Cross-border newsletter
7. Amazon plans to build a new distribution center in Johnston, USA
According to foreign media reports, Amazon plans to spend about $290 million to build a 3.9 million square foot distribution center on Highway 6 in Johnston. Currently, the Johnston Planning Commission has approved the preliminary site planning and will hold a public hearing on September 15 to discuss whether to grant final authorization. Amazon plans to hire 1,500 employees if the distribution center is established and put into operation, according to a document. The company also agreed to pay a series of payments to Johnston and the state for various public utilities, which are expected to exceed $12 million over the next 20 years. (E-commerce News)
8. AliExpress opens the "99 Direct Shopping Festival" of Korea's overseas direct shopping festival
On September 6th, AliExpress officially opened the Korean overseas direct shopping festival-99 direct shopping festival today. It is reported that because "99" pronounced in Korean is similar to "shopping", AliExpress launched this festival in South Korea for the first time last year. This year, domestic brands including Xiaomi and Pop Mart will participate in this shopping festival. Zhang Rui, the head of AliExpress South Korea market, introduced that from September to the end of the year, AliExpress platform will also release the latest consumption trends in South Korea in autumn and winter, focusing on autumn and winter home life, daily travel, outdoor sports, seasonal shopping and other scenarios, providing more Chinese-made products representing the consumption trends of the Z era. (E-commerce News)
9. Amazon Japan Station launches "Purchase and Delivery" service
According to reports, "Purchase and Delivery" is an online delivery service for Amazon to target sellers' self-delivery orders. Sellers can directly purchase logistics and delivery services from their cooperative logistics carriers and print shipment labels. "Purchase and Delivery" will automatically filter out delivery options that can be delivered on time and meet Amazon's shipping requirements based on the seller's delivery requirements, ensuring that the seller's self-delivery orders comply with Amazon's delivery policies. (E-commerce News)
10. German online delivery platform Arive received 6 million euros seed round financing
It is reported that Arive was founded in 2021 and is headquartered in Munich, Germany. It can deliver high-end consumer brands to consumers within 30 minutes. Its business scope includes fitness products, cosmetics, personal care, household products and technology products. Specifically, consumers submit orders on the Arive app, and after selecting staff at their city warehouses, they will be delivered to customers within 30 minutes by Arive’s bike delivery team. Currently, Arive's business covers Munich, Berlin, Frankfurt and Hamburg in Germany, and the company also plans to expand internationally before the end of this year. (E-commerce News)
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