#Laogao E-commerce Newsletter# [E-commerce Evening News on August 2]

      Evening News: Vietnam and Amazon jointly launched the "Amazon 90-day launch platform" project; 2021 Fortune Global 500: Walmart ranked first for the 8th consecutive year; B station announced the "Fire" data: the brand GMV in the e-commerce industry ranks in the top five; Kuaishou affiliated companies applied to register trademarks such as "Kuaishou Marketing Research Institute"; Taobao released the popularity list of the same Olympics: the first gold winner Yang Qian is the first card issue ranking...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao released the same popularity list for the Tokyo Olympics: the first gold medal winner Yang Qian is the first card issuer

      August 2nd news, today, Taobao released the same popularity list for the Tokyo Olympics. The list shows that one week after the Tokyo Olympics started, the same little yellow duck hairpin card as the first gold medalist Yang Qian occupies the top of the popularity list, while the Olympic champion Yang Qian radish radish and the Beijing Winter Olympics commemorative medal are respectively ranked second and third on the list. Taobao data shows that from July 24 to 30, the daily search volume of "Yang Qian's same style" and little yellow duck hairpins on Taobao platform soared by 4237.37%. In addition, Wu Jing's "Chinese Team Clothes", Zhang Jike's national table tennis team training suit, Olympic women's basketball team Yang Shuyu mobile phone case, Beijing Olympic badge, Chen Meng's table tennis racket necklace, Oriental Olympic Power Essential Oil and other peripherals occupy the top ten positions on the list. (E-commerce News)

2. Kuaishou affiliated companies apply for registration of trademarks such as "Kuaishou Marketing Research Institute"

      According to news on August 2, Tianyan Check information shows that recently, Kuaishou's affiliated company Beijing Dajia Internet Information Technology Co., Ltd. added trademark application information of "Kuaishou Marketing Research Institute" and "Kuaishou Marketing Research". International categories include advertising sales, education and entertainment, website services, scientific instruments, communication services, etc., and the trademark status is "registration application". (Yibang Power)

3. Meituan’s internal test short video function and editing tool “Meituan Pipi Shrimp”

      According to the WeChat public account "Tech Planet", Meituan App is internally testing the "short video" function. This function allows users to watch short videos in Meituan App in the sliding up and down mode of Douyin. It is understood that users can earn cash through this function. In addition, Meituan recently tested the editing tool "Meituan Pipi Shrimp". Users can use this tool to beautify, cut, remove watermarks and other operations on pictures, or crop short videos or convert them into gif animations. At present, "Meituan Pipi Shrimp" can only be used on the PC and provide services to merchants. TechWeb)

4. Bilibili announced the "fire" data: the e-commerce industry brand GMV ranks in the top five

      On August 2, Bilibili disclosed data related to "Fire" for the first time. Data shows that as of June this year, the brands entering the market increased by 2050% year-on-year. Judging from GMV, the top five industries are beauty, food and beverage, digital 3C, e-commerce, and mobile games, and their advertiser composition is basically the same as the Internet advertising market. The brand's re-investment rate on Bilibili has reached 75%. In addition, in the past year, 45% of UP owners received their first orders at Huahuo, among which the order reception rate of the mid-waist UP owners increased by more than 100% year-on-year. It is understood that "Huahuo" is an official cooperation platform between UP hosts and brand owners launched by Bilibili in July 2020. (Yibang Power)

Internet news

5. Fortune Global 500 in 2021: Walmart ranked first for the 8th consecutive year

      On August 2, Fortune's Fortune World 500 rankings were announced. Walmart became the world's largest company for the eighth consecutive year. China's State Grid Corporation rose to second place, Amazon entered the top three for the first time, and Apple advanced to sixth place. There are 7 Internet-related companies listed this year, namely Amazon, Alphabet, Facebook, and JD.com, Alibaba Group, Tencent Holdings Co., Ltd. and Xiaomi Group from China. Among them, Xiaomi Group has the largest increase in ranking, rising 84 places to 338th place. JD.com ranked 59th this year, jumping 43 places from last year, and entering the top 100 for the first time. Alibaba's ranking jumped 69 places to 63rd place this year from last year. Tencent ranks 132nd this year and ranks first among the companies listed on the list with a profit margin of over 33.2%. (Cailianshe)

6. Xiaomi launches official e-commerce platform in Peru

      According to foreign media reports, Xiaomi recently announced the launch of a new official e-commerce platform in Peru. The platform's sales products include smartphones, sweeping robots, electric scooters, smart watches, smart weight scales, air purifiers, TVs, etc. Xiaomi Peru marketing manager Nathalie Vattuone said that during the COVID-19 pandemic, Xiaomi products were welcomed by Peruvian buyers. They like to buy Xiaomi products through digital channels, and we have launched an e-commerce purchasing channel for this purpose, allowing Peruvian buyers to view and purchase Xiaomi products 24 hours a day. It is reported that Xiaomi will provide surprise welcome packages to the top 1,000 buyers. (interface)

Cross-border newsletter

7. Pinterest, a US social networking website, increased its revenue by 125% year-on-year in Q2 2021.

      August 2, according to foreign media reports, recently, the US social networking website Pinterest released its second quarter financial report as of June 30, 2021. According to the financial report, Pinterest's second-quarter revenue increased by 125% year-on-year to US$613 million; global monthly active users increased by 9% year-on-year to 454 million. It is understood that Pinterest's Idea Pins feature launched in the second quarter has increased user engagement, which allows buyers to search for the products they need to purchase directly from Pin pictures, boards, Lens cameras, etc. In addition, Pinterest has announced further expansion of shopping capabilities to Canada, Australia, France and Germany to promote user engagement. (interface)

8. Vietnam and Amazon jointly launch the "Amazon 90-day launch platform" project

      On August 2, according to the Vietnam News Agency, Vietnam plans to jointly launch the "Amazon 90-day launch platform" project with the Enterprise Development Bureau of the Ministry of Investment and Amazon Global Store Opening Vietnam Station, aiming to promote the products of domestic small and medium-sized enterprises to the international market. Pei Qiushui, deputy director of the Enterprise Development Bureau of the Ministry of Planning and Investment of Vietnam, said that the project will help Vietnamese enterprises, especially small and medium-sized enterprises, promote export activities through Amazon's cross-border e-commerce platform, and gradually build brands in the international market. It is understood that under the framework of the "Amazon 90-day launch platform" project, Vietnamese companies will quickly master cross-border e-commerce skills within 90 days. At the same time, with the one-on-one guidance and support of the expert team, the company will formulate business plans and build a Vietnamese brand on the Amazon platform. (Yibang Power News)

9. The parent company of Vietnam payment platform VNPay received an investment of US$250 million and a valuation of over US$1 billion.

      On August 2, according to foreign media reports, VNLife Corp, parent company of Vietnamese payment platform VNPay, announced that it had received a US$250 million Series B financing, with a post-investment valuation of more than US$1 billion. The round was led by General Atlantic and Dragoneer Investment Group, followed by Paypal Ventures, the venture capital arm of US payment company PayPal, EDBI in Singapore, existing investors GIC and SoftBank Vision Fund 1. VNLife general manager Niraan De Silva said the round will be used to strengthen its fintech business, as well as the online travel and retail software division. It is understood that VNLife was co-founded by Tri Manh Tran and Mai Thanh Binh in 2007. The company currently cooperates with more than 40 banks, and its payment network has 22 million users and more than 150,000 cooperative merchants. (E-commerce News)

10. Amazon launches all-female delivery stations in Kerala, India

      August 2nd news, according to Businesstoday website, Amazon recently set up two delivery stations for all female employees in Kerala, India to enhance the company's diverse, fair and inclusive corporate image. The delivery station is provided by third-party company Delivery Service Partners (DSP), and is managed by women. In this way, Amazon hopes to provide women with a safer working environment and create more sources of income for women. In addition, Amazon India Station also provides employment opportunities for some transgender people and people with hearing disabilities locally. (Yibang Power)