Following the 2021 annual report, e-commerce people must know the five signals disclosed in Zhang Yong's letter to shareholders!

      On the evening of July 27, Alibaba released its annual report for the 2021 fiscal year, and Zhang Yong, chairman of the board and CEO, wrote a letter to shareholders. This letter of more than 2,000 words can be seen. For the majority of e-commerce people, Alibaba's strategic layout affects the future development direction of our company.

Image source: Alibaba Group official website

      As the saying goes: listen to the sound of words, listen to the sound of gongs and drums. Since this letter was published at the critical moment of financial report disclosure, why not take a closer look at the letter and see what information it has captured?

Overseas business is a trend

      Zhang Yong mentioned the current global economic situation at the beginning of the letter, and also affirmed the strength of Chinese companies. He said that we are in China, the world's largest consumer market, and the world's most resilient and dynamic supply chain system backed by China, the world's most resilient and dynamic. This shows that Chinese companies have enough ability to do business overseas.

      Zhang Yong's letter revealed Lazada's rapid growth in Southeast Asia, AliExpress expands rapidly in Europe, Alibaba's overseas consumers have reached 240 million, and the globalization strategy is taking solid steps. Sellers who are interested in cross-border e-commerce are very beneficial.

Rural revitalization expands the sinking market

      Among the keywords of Alibaba’s 2021 annual report, there is a very conspicuous word - rural revitalization. Zhang Yongxin mentioned that as one of the important ways to serve price-sensitive users under the multi-level and multi-business fulfillment network of new retail, this new business model will help Alibaba expand new users in the sinking market and rural areas.

      If the sinking market is part of Alibaba's many business formats, it means that this is also an area of ​​business growth. If e-commerce sellers do not have the idea of ​​doing business overseas, they can do business to the sinking market. In 2017, the 19th National Congress proposed the strategy of rural revitalization. In recent years, the country has been vigorously supporting the rural economy, and the phenomenon of urban talents returning to rural areas is also very common, which shows that the rural sinking market has its own consumption power and aesthetic power, and this market cannot be underestimated.

Consumer Internet and Industrial Internet

      In the letter, Zhang Yong said that he hopes Alibaba can eventually become a company that combines consumer Internet and industrial Internet better, which is a very important positioning and direction for Alibaba to move towards the future.

      This is Alibaba's future strategic direction - the combination of consumer Internet and industrial Internet , which means that when the platform supports all consumption in the future, it will definitely give priority to promoting the development of industry-related enterprises. Zhang Yong mentioned that in the future, Alibaba will use its accumulated 20 years of digital and intelligent capabilities to accelerate development against the world's top technology level and do its part to be at the forefront of China's industrial Internet in the world.

      Behind the great development of industrial Internet, it means that all walks of life will move towards intelligence. This is a signal that in the future, e-commerce companies must and must adopt intelligence. No matter what the purpose is, whether it is cost-reducing costs and increasing efficiency or catering to the development of the times, intelligence is imperative. I hope that keen e-commerce sellers can make plans early.

Talent-oriented, encourage innovation

      Zhang Yong mentioned that Alibaba is determined to be people-oriented and encourage innovation, and said that Alibaba has always believed that only a warm organization can brew great power. Alibaba has decided to continue to open new tracks to attract talents, use the source of innovation to inspire more energetic people to join, and establish a long-term relationship of mutual appreciation, respect and achievement.

      Alibaba’s attitude towards talents and measures taken are worth learning from and learning from every e-commerce entrepreneur. People have always been the key, and Lao Gao has also shared many times that he mentioned that the wrong person is wrong and everything is wrong. It is very important to find the right person.

      You can ask yourself, have you really tried your best to talents? Even large groups like Alibaba are like this, let alone companies that only have a few years of life? Without talent, a company cannot develop, cannot grow bigger, and it is impossible to make money.

Think about your social value

      Inevitably, in the letter, Zhang Yong mentioned the punishment by the State Administration for Market Regulation this year. He said that these experiences made Alibaba realize that its platform-based enterprise has natural social public attributes, and Alibaba thinks more deeply about how much social value it can create.

      The issues that Alibaba is thinking about should be considered, especially e-commerce companies. Because if you don’t think clearly about what kind of social value you can create, your company will not go far , and it is easy to give up when encountering twists and turns, because your company has no roots, what will happen if a big tree has no roots? It will definitely be uprooted by the strong wind.

      If you clarify the social value your company can create and be unwavering in this, the company will have its own anchor, and the rest is to be friends with time, and time will give you profits and development opportunities. This is what Zhang Yong said to believe in long-termism, hope to be friends of time, and insist on investing for the future.