#Laogao E-commerce Newsletter# [E-commerce Evening News on July 27]

      Evening news: ebay UK website announced the launch of off-site advertising function; Amazon Egypt website is about to be launched; Kuaishou has established an e-sports company in Suzhou with a registered capital of 10 million; Xiaohongshu released the "Zhengmei Action" progress: More than 7,000 illegal medical beauty notes have been processed; Alipay promotes the reduction of fees for small and micro merchants: officially implemented from August 1st...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Fujian's first Taobao Tmall Merchant Center officially landed in Quanzhou

      July 27th news, yesterday, Fujian's first Taobao Tmall Merchant Center was officially launched in Quanzhou, focusing on hundreds of thousands of factories and enterprises to jointly develop the digital track. Wang Jiaxian, the head of the center, said that the merchant operation center has a variety of layered assistance measures, including targeting source factories and freighters who have supply chain advantages but lack operation experience, focusing on support for operational capabilities; for small and medium-sized merchants who pursue brand development, the Gold Medal Plan support policy and growth system link will be launched. It is understood that Taobao and Tmall have set up business centers in many places in Guangdong and Zhejiang. (E-commerce News)

2. Alipay promotes fee reduction for small and micro merchants: officially implemented from August 1st

      On July 27, Alipay announced the details of fee reduction for small and micro merchants: in the next three years (to September 30, 2024), for all Alipay merchants, cash collection and withdrawal will continue to be free, and there will be no single transaction limit and single-day limit for withdrawals for free. In addition, small and micro enterprises, individual business owners and individuals with business behaviors that meet the standards can receive a 10% discount on online payment service fees from August 1, 2021. (E-commerce News)

3. Xiaohongshu releases the progress of "Precision Action": More than 7,000 illegal medical beauty notes have been processed

      On July 27, Xiaohongshu issued an announcement on the site stating that in the past two months the special governance of false medical beauty content "Beauty Action" has been launched, Xiaohongshu has discovered and removed 7,626 illegal medical beauty notes through technical and manual means, and banned 4,891 abnormal accounts. Next, Xiaohongshu will further upgrade its governance actions and increase the governance of false medical beauty content through omni-channel methods such as AI technology inspection, manual verification and consumer reporting; invite medical beauty professional institutions to participate in exploring medical beauty and improving the review standards for medical beauty content. In addition, the person in charge of content security of Xiaohongshu said that Hongshu will continue to increase its crackdown on the black and gray industries of medical beauty content and resolutely say no to false medical beauty content. (E-commerce News)

4. Local life marketing platform "Xiangku Life" completed nearly 10 million US dollars in Series A financing

      July 27th news, recently, the local life omni-channel marketing platform "Xiangku Life" announced that it had completed a round A financing of nearly 10 million US dollars. The leading investor is Jifu Asia, and the followers include old shareholder Dexun Investment and Lighting Fund. This round of financing is mainly used for supply chain construction and middle-term service construction. It is understood that Xiangku Life is launched by Shanghai Xiangping Information Technology Co., Ltd., and is committed to providing online integrated marketing services to local life merchants in WeChat private domain traffic, short videos and other third-party channels (such as Alipay, Ctrip, etc.). (E-commerce News)

Internet news

5. Kuaishou established an e-sports company in Suzhou with a registered capital of 10 million yuan.

      According to news on July 27, Tianyan Check information shows that on July 23, Suzhou Kuaishou E-sports Information Technology Co., Ltd. was established with a registered capital of 10 million yuan. The legal representative is Zhao Liqi. The business scope includes online cultural operations; Internet information services; radio and television program production and operation; sales of toys, animation and amusement supplies, etc. The equity penetration diagram shows that the company is indirectly wholly-owned by Kuaishou's affiliated company Beijing Huayi Huilong Network Technology Co., Ltd. (E-commerce News)

6. Hainan: Basically build a regional international cold chain logistics center by 2025

      On July 27, the General Office of the Hainan Provincial People's Government recently issued the "Hainan Province's "14th Five-Year Plan for Cold Chain Logistics", which proposed that by 2025, a number of large-scale, digital and intelligent cold chain logistics facilities will be built with high standards in accordance with the construction requirements of Hainan Free Trade Port; a regional international cold chain logistics center will be basically established to adapt to the consumption upgrading needs of residents across the province, and a cold chain logistics service system with management standards, international standards, seamless connection, and traceable traceability will be established, and a regional international cold chain logistics center will be basically established. (E-commerce News)

Cross-border newsletter

7. Amazon Egypt Station is about to be launched

      July 27th news, Amazon recently announced that it will launch Amazon.eg in Egypt later in 2021. Sellers who have sold on Souq.com in Egypt can register their Egyptian site accounts through the Amazon Seller Center. According to reports, Amazon has a nationwide fulfillment network in Egypt, and sellers can store their products in Amazon's fulfillment center. After the launch of Amazon Egypt, sellers can deliver products to customers more quickly. (E-commerce News)

8. Bezos offers to pay NASA $2 billion in exchange for a lunar landing contract

      July 27th news, Amazon and Blue Origin founder Jeff Bezos reportedly proposed Monday that if NASA awards Blue Origin a fixed-price contract to build a manned lunar lander, Blue Origin will bear all NASA's spending in the current and next fiscal years, with a total amount of up to $2 billion. Bezos said Blue Origin will also fund its own Low Earth Orbit Pathfinder mission. It is worth mentioning that earlier this month, Bezos entered space on Blue Origin's first new Shepard manned rocket. He said that Blue Origin has sold nearly $100 million worth of seat tickets and more people will visit space in the future. (Yibang Power News)

9. ebay UK website announced the launch of off-site advertising function

      July 27th news, recently, eBay UK website announced the launch of off-site advertising function. Seller's products will be available through this feature in external ads on search platforms or partner websites such as Google and Bing.

      It is reported that the off-site advertising function will not incur additional fees for sellers, and the advertising rate is the same both inside and outside the eBay site. If the buyer clicks on the promotion list and purchases the item within 30 days of click, the seller will pay the advertising rate determined at the time of click.

      The advertising rate for the promotion list is between 1% and 100% of the item's selling price. The higher the advertising rate, the greater the possibility of advertising. Additionally, sellers using promotion lists will automatically be eligible to appear in the external promotion lists without any additional measures.

      More importantly, participating in off-site advertising is not mandatory. Sellers can choose to participate or exit. Sellers who do not participate are also eligible to appear in eBay's external advertising.

      It is reported that Etsy also provides off-site advertising, but it imposes mandatory requirements on sellers' sales.

      Recently, eBay also launched an operation assessment and certification system, expressing its hope that new and old sellers of the website will systematically sort out the knowledge points they need to master through self-inspection, so as to check for omissions and fill in business-related knowledge and content such as practical, after-sales, policies, tools, etc., so that the operational ability can be easily on the eBay platform. (Yibang Power News)

10. Amazon denies accepting Bitcoin payments

      On July 27, Amazon denied reports that the company expects to accept Bitcoin payments by the end of the year and denied plans to issue cryptocurrencies in 2022. An Amazon spokesperson said it will continue to explore cryptocurrencies.

An Amazon spokesperson said that although we are interested in this field, the reports on our specific plans for cryptocurrencies are not correct.

      It is reported that Amazon released its executive recruitment position on Monday for the "Digital Currency and Blockchain Strategy" that requires expertise in blockchain, distributed ledger, central bank digital currencies and a wider range of cryptocurrencies. This aspect reflects that Amazon is closely following the cryptocurrency and blockchain fields, and has also sparked speculation from the outside world.

      Subsequently, London newspaper City AM reported that an anonymous person inside Amazon revealed that the company plans to accept Bitcoin (BTC) payments by the end of 2021. Bitcoin is just the first step in Amazon’s cryptocurrency ambitions, and the company’s executives are also keen to add other mature cryptocurrencies in the future, “the entire project is almost ready.”

      It is worth mentioning that as speculation about Amazon pushed Bitcoin up, investors also rushed to cover short positions, pushing their prices to rise by more than 17% on Monday to $40,545, the highest level since June 15. Data from Bybt.com showed that more than $950 million in cryptocurrency short positions closed on Monday, the highest since May 19.

      As the U.S. stock market closes, Amazon denied that it would fall to $37,598 after reporting on Bitcoin payments this year. As of 16:42, Bitcoin was reported at $37,964. (Yibang Power)