#Laogao E-commerce Newsletter# [E-commerce Morning News on July 9]

      Morning news : Tmall 618 Taobao live broadcast panoramic report is released: more than 2 billion yuan of live broadcast rooms emerged; Taobao Tmall launches the "Industrial Learning Plan" and the merchant operation center is settled in Jinhua; "2021 618 Consumer Complaint Data Report": The number of complaints increased by nearly 80% year-on-year; Amazon may become the largest postal competitor in Austria; Youzan launched the floating window function to support mini programs to jump to the live broadcast room of video number...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall 618 Taobao live broadcast panoramic report is released: more than 2 billion yuan of live broadcast rooms emerge

      July 8th news, today, Taobao Bangdan and Taobao Live jointly released the "Tmall 618 Taobao Live Panorama Report". Based on Taobao live broadcast data from May 24, 2021 to June 20, 2021, the report studies and analyzes the ecological roles of merchants, anchors, consumers and other consumers from two dimensions: large-scale market data and consumer trends. The report shows that during Tmall 618, Taobao Live has run more than 2 billion yuan live broadcast rooms, and brands such as Xiaomi's official flagship store, Gree Electric Appliances, and Estee Lauder flagship store lead the way. More than 1,800 new brands including beauty, food, maternal and infant industries have been broadcast live on Taobao. (E-commerce News)

2. Alibaba's U.S. stock price fell below $200 on Thursday

      On July 9, the U.S. stock market closed on Thursday, most popular Chinese stocks fell, Alibaba fell nearly 4%, and its stock price fell below $200 for the first time since June last year to US$199.85, with a market value of $541.817 billion; Pinduoduo fell more than 1%, JD.com fell more than 2%, and Baidu and Bilibili fell more than 3%. (E-commerce News)

3. "2021 618 Consumer Complaints Data Report": The number of complaints increased by nearly 80% year-on-year

      On July 8, the Black Cat Complaints Platform released the "2021 618 Consumer Complaint Data Report". The report shows that from June 1 to 21, the platform received nearly 186,000 valid complaints from consumers, and the number of effective complaints from shopping platforms, freight logistics, beauty and clothing, digital products, and other industries that were more affected by the 618 Shopping Festival reached 65,000, accounting for 35.29% of the overall complaints from the platform during the same period. (E-commerce News)

4. Taobao and Tmall launch the "Industry Learning Plan" and the merchant operation center settles in Jinhua

      According to July 8, it is reported that the "Industry Learning Plan" will join forces with Taobao and Tmall Merchant Operation Center to enter more than 20 cities across the country within the year, covering hundreds of industrial belts. Use offline free public classes, store diagnosis and other methods to help merchants grow.

      Among the first 23 digital industrial belts in the country released by Taobao, Jinhua City occupies 5. In August last year, the first Taobao Tmall Merchant Operation Center was launched in Jinhua. In the past year, it has "meeted" more than 10,000 merchants in Jinhua, Yiwu and other places.

      Desheng, head of Taobao Tmall (Jinhua) Merchant Operation Center, mentioned that the "e-commerce business hall" at your doorstep can help new merchants and small and medium-sized merchants grow on a large scale, and provide saturated service coverage for merchants and factories in terms of investment promotion, regional marketing, production ecology, etc.

      Yu Xiang, director of the Zhejiang Central Service Center of Zhejiang E-Commerce Promotion Association, introduced that in 2020, the online retail in Jinhua City accounted for 15.9% of the online retail sales in Zhejiang Province, and is at the forefront of the industry in the innovation and development of live e-commerce and cross-border e-commerce. At the same time, the express delivery business volume surpassed Guangzhou's 7.62 billion pieces with 9.01 billion pieces, ranking first in the country for the first time.

      Nowadays, Taobao and Tmall's "Industry Learning Plan" is also released in Jinhua. Through Taobao education, a merchant training system is established, allowing hundreds of thousands of Jinhua merchants to learn industrial characteristic e-commerce courses at their doorstep. (Yibang Power)

Cross-border newsletter

5. Amazon may become the largest delivery competitor of Austrian Post

      July 8 news, Austrian Post CEO Georg Polzl recently said that Amazon invested more than 100 million euros in infrastructure construction in 2020, and its scale will exceed DPD in the country, becoming Austrian Post's largest delivery competitor. Since entering the Austrian market in 2016, Amazon has invested more than 170 million euros, and in 2016 alone, it exceeded 100 million euros. It is reported that Austrian Post accounts for 58% of the absolute share of its B2B and B2C parcel market, followed by the French Post’s express delivery network DPD, accounting for 20%, DHL parcels at 4%, and Amazon account for 3%. (E-commerce News)

6. Indian food delivery platform Zomato plans to raise IPO financing target to US$1.3 billion

      On July 8, Zomato, an Indian food delivery platform that received capital injection from Ant Group, plans to raise its IPO financing target and plans to raise Rs 9,375 billion through an initial public offering, which is about 14% higher than the original target due to the growth of local market demand. The IPO will start on July 14 and end on July 16. It is reported that Zomato submitted a draft prospectus for Red Herring in April. Earlier this month, the Securities and Exchange Commission of India approved the Zomato IPO. The price range of Zomato's IPO is fixed at Rs 72-76. The issuance will include newly issued shares with a total amount of up to Rs 9,000 crore and shares of up to Rs 3.75 crore by existing shareholders. (E-commerce News)

7. SF Express International launches regular full cargo routes for "Shenzhen=Bangkok"

      According to SF Express Group, yesterday, SF Express International’s “Shenzhen=Bangkok” regular full cargo route was officially launched. This is SF Express International’s first regular route to Thailand. The route is operated by B757 all-cargo aircraft and is planned to run three flights a week. The exported goods are mainly 3C electronic products and personal express delivery, and the imported goods are mainly fresh fruits. After the route is opened, it is expected to provide more than 150 tons of air capacity space for import and export trade between Shenzhen and Bangkok, Thailand every week. (E-commerce News)

8. Amazon will provide Universal Pictures movies on Prime Video

      July 9th news, it is reported that Amazon and Universal Pictures have reached a multi-year agreement to obtain exclusive streaming rights for live-action movies of Prime Video. The deal will take effect from Universal's 2022 film list, which includes Invisible Man and current box office champion Fast & Furious 9, as well as some earlier animated films. Meanwhile, Amazon's free streaming service IMDb TV will have exclusive streaming rights for Universal Pictures' 2020 and 2021 theater movies. It is understood that in April this year, Amazon Prime Video's global subscription user base exceeded 200 million, currently second only to Netflix. (E-commerce News)

Internet Information

9. Youzan launched the floating window function and supports mini program jumping to the live broadcast room of video number

      According to July 8, Youzan recently launched a standardized product to realize the mini program jump to the live broadcast room of the video account - the floating window function, helping merchants gather the traffic of the mini program store to the live broadcast room of the video account, and increase the number of viewers and transaction volume of the live broadcast room. It is reported that after the "floating window" function is enabled, the "live window" floating window can be displayed in the homepage and trade details page of the WeChat mini program store when the merchant's video account is broadcast live. Youzan data shows that in May this year, the number of merchants entering Youzan Video Account increased by more than 10 times month-on-month; the GMV increased by 4 times month-on-month; the conversion rate exceeded 3 times month-on-month; and the top merchants with a single transaction volume of over 10 million were seen. (E-commerce News)

10. Tuniu released the 2021 summer travel report Shanghai, Hainan and other places are most concerned by users

      According to the report on July 8, according to Tuniu's orders for summer trips from July to August, the top 10 most popular destinations that are most popular among users are Shanghai, Hainan, Jiangsu, Beijing, Yunnan, Zhejiang, Xinjiang, Sichuan, Gansu and Shandong. Among them, Shanghai, ranked first in July, saw a 255% increase in search volume in the first week compared with last week. Among the top 10 cities in the popular source of summer travel, 10 cities including Shanghai, Nanjing, Beijing, Tianjin, Suzhou, Hangzhou, Wuhan, Wuxi, Shenzhen, Chengdu are on the list, and more are concentrated in first-tier cities such as Beijing, Shanghai, Guangzhou, and Jiangsu and Zhejiang. (E-commerce News)