There are two ways out for traditional e-commerce: one is to grasp changes, and the other is to grasp unchanged!

Why did you build three clubs?

      After the e-commerce training company went bankrupt, Lao Gao decided to concentrate on the e-commerce circle and do nothing that has nothing to do with the mission of "helping e-commerce succeed" and do not touch at all.

      Now, the entire business format of the Laogao e-commerce circle has eight major businesses - Laogao E-commerce Club, Jinguan Club, Laogao Cross-border E-commerce Club, Laogao E-commerce Classroom, "Laogao E-commerce Circle" self-media matrix, Laogao E-commerce Investment, Laogao E-commerce Management College, and Laogao E-commerce National College .

      These three club businesses are automatically extended according to the needs of members as the company develops. Lao Gao introduced that every club has different attributes . For domestic e-commerce, we have Lao Gao E-commerce Club; for merchants who want to do cross-border e-commerce and want to do business overseas, we have Lao Gao Cross-border e-commerce club; for merchants who want to make high-end contacts, we have Jinguan Club, which is a circle of e-commerce entrepreneurs with a turnover of more than 100 million yuan.

      These three clubs form a pyramid, which can meet the demands of most e-commerce bosses with annual turnover exceeding 10 million . The other six business formats are enriching the ecosystem of Laogao e-commerce from different perspectives, that is, they always revolve around the mission of "helping e-commerce succeed".

      "This mission has been throughout the company's development over the past eight years. It is an unchanging pursuit and original intention. We are a company that completely revolves around our mission." Lao Gao has also redefined success. This success refers to successful career, spiritual fulfillment, happy family, and good health.

      If you think carefully, you will find that every different business branch extending from the ecosystem revolves around a definition of success of "success in career, spiritual fulfillment, family happiness, and physical health".

      Laogao E-commerce National Academy is to enhance the happiness and wisdom of e-commerce entrepreneurs. Laogao E-commerce Management Academy is to help a large number of grassroots e-commerce people improve their overall management level. Laogao E-commerce has invested in about 30 companies, including some medical companies, providing medical services to club members. Members' parents and grandparents can find a club to solve the problem of major diseases.

      Today, all this was born from Lao Gao's heart and was constantly trying to practice it. He would inevitably experience a lot of bitterness and loneliness along the way, but in the face of great wishes, these may all become nutrients, nourish the founder's soul and give him the strength to move forward. Lao Gao said that the business in the entire ecosystem can not only help e-commerce entrepreneurs improve their performance and management, but also improve their happiness, wisdom, and spiritual world, and also improve their health. "What we need to do is to be with this group of e-commerce people for the rest of our lives."

What kind of noble people have you met in your life?

      In recent years of starting a business, there are many people who have had a great impact on Lao Gao. He estimated the number of people, and the number is no less than 100. Because he cherishes the opportunity to communicate with everyone, whether it is with customers, members, fans, or with some experts and well-known entrepreneurs, he cherishes the opportunity to communicate very much.

      Lao Gao feels that many of the people he has met in recent years are his nobles, and no one has made him change drastically, but everyone has changed for him. Because all changes are not completed instantly, they are a gradual process over time. Growing up requires time precipitation, just like boiling water. Every noble person can help him 2 degrees, and 50 noble people can burn to 100 degrees.

      Teacher He Man, who asked Lao Gao to be a gang forum back then, was an important nobleman for him and she reminded Lao Gao to try this thing. Along the way, the nobles he met include Jiacuo Living Buddha, the founder of Kuaishou, and the chairman of Focus Media, Jiang Nanchun.

      Jiacuo Living Buddha was very inspiring to Lao Gao. He told Lao Gao what the meaning of life is, and Jiang Nanchun, chairman of Focus Media, also had a great influence. Last year, Lao Gao's e-commerce club invited Jiang Nanchun to be a guest sharing. In the chat with Jiang Nanchun, Lao Gao had a new thoughts and understanding of business and brand positioning.

Is there still a chance to join the e-commerce market?

      This is a controversial and opinion-based question. Lao Gao gave the answer from a historical perspective. He very much agrees with a famous saying in the historical world: history is constantly repeating itself. In fact, the same is true for e-commerce, and the history of e-commerce is constantly repeating itself.

      E-commerce ten years ago was like the first ten years of reform and opening up. The commercial markets in all industries were blank, and as long as you do it, you will have a chance. Lao Gao compared this state to a person who bought a house in a first-tier city in his early 2000s without any IQ or skills. As long as he bought it, he would definitely make money.

      In the first ten years of reform and opening up, no matter what industry you are in, as long as you open offline stores in big cities, you will definitely be able to create a brand. At that time, you only need to be brave, not have high education, nor have you high IQ. One person can accumulate original capital and dig the first pot of gold in his life.

      Lao Gao said that this was the case with e-commerce ten years ago. Many fields went from blank periods, to development periods, to climax periods, and finally to saturation periods, and then to recession. The development of history and economy will inevitably experience such a curve, and it has never been special.

      I opened a Taobao store ten years ago and made in any category, it was basically exclusive. At that time, many categories were basically the top ones with a little attention. The traffic is also very cheap, with a lot of free traffic, bold, dare to study, and hardworking, basically there is no big problem.

      E-commerce today is different from the past, and it is competing for very strong basic skills - supply chain, team, talents, systems, culture, etc., and it is competing for very diverse things. Despite this, Lao Gao said that young e-commerce people still have huge opportunities, that is, new e-commerce such as Douyin, Kuaishou, and cross-border e-commerce. Because these fields are like Taobao ten years ago, they are in the initial stage of development. Many mature sellers have not taken it seriously and have no energy to intervene. As long as they are brave, diligent, dare to research, and dare to make breakthroughs, the opportunity is also huge.

      Because the economy is constantly evolving, there will definitely be iterations every 5-10 years. Only economic iteration can bring new vitality and young people have opportunities.

What is the future direction of traditional e-commerce?

      Through years of research on history, Lao Gao found that with the birth of the Internet, the biggest change in business was channels, and nothing else changed. The previous channels were Taobao and Tmall, and later JD.com and Vipshop were added. Now, a series of new channels such as Douyin, Kuaishou, and Amazon have been added.

      Therefore, he gave a suggestion that for e-commerce companies, two points must be grasped: one is to grasp changes, and the other is to grasp unchanged. Both of these are very important and indispensable. Only when both of them can be grasped well can the company survive for a long time.

      What is grasping change? The core is the changes in new channels. Taobao and Tmall have become an old channel. Old e-commerce people must capture new channels and quickly expand new channels such as Douyin, Kuaishou, JD.com, and Pinduoduo. Capturing new channels means seizing changes.

      What is to grasp and remain unchanged? It remains unchanged to refer to the team, system, culture, supply chain, and talent system. If you only focus on changes every day, but the team and supply chain are not good, the products are bad, and the company will not live long.

      Speaking of changes, Laogao E-commerce Club saw the trend four or five years ago, so it began to consciously absorb many new e-commerce people to join the club. There are Douyin businesses that have hundreds of millions of merchants, Kuaishou businesses that have tens of millions of fans and millions of fans, and Xiaohongshu businesses that have made Xiaohongshu and private domain businesses.

      In Jinguan Club, there is a member of the private domain circle of friends, with a company having 2,000 employees. Lao Gao’s e-commerce circle is hiding and hiding. By absorbing new e-commerce people in large quantities, new and old e-commerce people can have many new combinations and new cooperations, and expand some new areas.

      "The club is actually a platform. We open a door to make the club richer, more diverse and maximize its value." Lao Gao said that only in the club can we quickly find diverse partners and have more sources of information and experience. This is the most powerful charm of the club.

What is the trend of agricultural products?

      Last month, Lao Gao had a long talk with Alibaba Group Vice President Xiao Lihua in Hangzhou. He talked a lot in more than two hours and talked about the future trends. Both of them agreed that agricultural products must be the focus of the next 50 years.

      Judging from the development history of developed countries in Europe and the United States, there is a common phenomenon. They attach great importance to water and diet, while China only attaches importance to it, not to the extreme. A member of the Golden Crown Club has visited Unified Group in Taiwan. The sharing said that the development of human beings and commerce is from eating full, eating well, eating healthy, and eating culture.

      Lao Gao feels that in these four stages, any industry can be built. China's economy has transitioned from eating enough to eating well, and is now in the middle stage of eating well. In the next 3-5 years, we will definitely transition to the stage of eating healthy. Now when it comes to eating a healthy diet, most of the time, they are still on consciousness and have not yet reached the behavior. They will enter a period of healthy eating in the next few years.

      In addition to eating healthy, we also eat well, which is also a new focus in the next 5-10 years. Therefore, there will be great opportunities for the two types of agricultural products in the future - an industry that eats culturally and an industry that eats healthy.

      Judging from the development trends of developed countries, Lao Gao predicts that the population of 1.4 billion will definitely have 70%-80% of the population in the future, gathering in first- and second-tier cities, and the population of first- and second-tier cities may reach 600-800 million in the future. The vast majority of rural areas will gradually form mechanized operations through land reform and transfer, which brings possibilities to the refined operation of agricultural products. The quality of agricultural products after intensiveness will definitely improve, and there are great opportunities for agricultural products.