Douyin's first rural data report: rural video creators' revenue increased by 15 times year-on-year; Jiangsu received more than 530 million express parcels during the 618 period, up 18.76% year-on-year; Ele.me 618 data: the number of users born after 1995 in medical beauty products increased by more than 100%; Kuaishou CEO Su Hua: Kuaishou's global monthly active users have reached 1 billion; Amazon Member Day, on the eve of Prime Day, several major sellers in Shenzhen were banned...
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E-commerce newsletter
1. TikTok’s first rural data report: Rural video creators’ income increased by 15 times year-on-year
According to June 23, yesterday, Douyin released its first rural data report. The report shows that in the past year, Douyin’s rural video has received a total of 12.9 billion likes, and the revenue of rural video creators has increased by 15 times year-on-year. The sample survey data in the report shows that among the Douyin creators of rural areas and rural areas, 54% of young people returning to their hometowns to start businesses, and urban white-collar workers returning to their hometowns to start businesses the highest proportion, followed by migrant workers, college students, workers, women, retired soldiers, etc. Among young people returning to their hometowns to start businesses, the largest proportion is 31-40 years old, reaching 54%; followed by young people aged 24-30. Compared with the previous generation of farmers, this generation of new farmers is proficient in using smartphones and the Internet and has become the main force in short video entrepreneurship. Judging from the distribution of rural creators, the provinces with the most sources include major agricultural provinces such as Shandong, Henan, and Sichuan, followed by Guangdong and Yunnan. (E-commerce News)
2. Jiangsu received more than 530 million express parcels during the 618 period, up 18.76% year-on-year
According to the news on June 23, data released by the Jiangsu Provincial Postal Administration showed that during the "618" event from June 1 to 20 this year, the entire industry in Jiangsu Province collected more than 530 million express parcels, an increase of 18.76% year-on-year, an increase of 60.12% compared with the same period in 2019. The maximum daily processing volume is nearly 60 million pieces, 27.69% higher than the daily processing volume. From June 1st to 20th, the top five cities in the province with the top five mail and express delivery collection were Suzhou, Nanjing, Nantong, Wuxi and Xuzhou, among which Suzhou received 165 million pieces, ranked first; the top five cities with the top five delivery collection were Suzhou, Nanjing, Wuxi, Nantong and Xuzhou, among which Suzhou received 111 million pieces, ranked first. (E-commerce News)
3. Tongcheng Investigation Report: "Gen Z" has become one of the core consumer groups in red tourism
According to June 23, Tongcheng recently released the "Red Inheritance·" "Z Generation" Red Tourism Consumption Preference Survey Report 2021", which analyzed the red tourism preferences of young groups based on Tongcheng user online survey and product booking data. Data shows that the "Gen Z" has become one of the most important core consumer groups in the red tourism segment. The "Generation Z" accounts for nearly 60% of consumer users of various red cultural and tourism products. They not only have a positive understanding of the red tourism segment, but also have a positive attitude towards actual consumption of red tourism. The report concluded that the red tourism destinations preferred by the "Generation Z" are mainly concentrated in Beijing, Yan'an, Jinggangshan, Changsha, Nanchang, Zunyi, Shanghai, Zhengzhou, Wuhan and other places. (E-commerce News)
4. Ele.me 618 data: The number of users born after 1995 in medical beauty products has increased by more than 100%.
According to reports on June 23, Ele.me data showed that Ele.me’s in-store group buying business performed outstandingly during the 618 period, especially the life service sector increased by more than 220% year-on-year compared with last year. Among them, the leisure and entertainment channels in the life service sector increased by more than 200% year-on-year; the number of users who purchased medical beauty products by medical beauty channels doubled compared with the same period last year, among which the number of users born after 1995 increased by more than 100%. In the medical beauty segment, the growth of teeth whitening, photoelectric skin care, hydrating and anti-aging firming projects all exceeded 300% year-on-year. (E-commerce News)
5. Kuaishou CEO Su Hua: Kuaishou’s global monthly active users have reached 1 billion
June 23rd news, Kuaishou and China Central Radio and Television held a joint press conference in Beijing today, announcing that the two sides reached a strategic cooperation on broadcasting short videos for the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics event. Kuaishou officially became the right-holding broadcaster for the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics. At the meeting, Kuaishou CEO Su Hua revealed that Kuaishou's global monthly active users reached 1 billion. It is understood that Kuaishou CFO Zhong Yiqi previously revealed that as a key indicator to measure community activity and user stickiness, Kuaishou's DAU/MAU ratio reached 56.8% in the first quarter of this year, which maintained continuous growth year by year compared with 48.6% in 2018, 53.0% in 2019 and 55.1% in 2020. (E-commerce News)
Internet news
6. Guangdong Province's express delivery business volume in the first five months reached 10.6 billion pieces year-on-year increase of 48.6%
According to June 23, recently, the Guangdong Provincial Postal Administration disclosed the operation of the postal industry in Guangdong Province in May 2021. From January to May, the business volume of express service enterprises in Guangdong Province reached 10.6 billion pieces, a year-on-year increase of 48.6%; the business revenue reached 95.4 billion yuan, a year-on-year increase of 25.2%. Among them, the cumulative business volume of the same city reached 1.34 billion pieces, an increase of 8.3% year-on-year; the cumulative business volume of the off-site business volume reached 8.77 billion pieces, an increase of 59.1% year-on-year; the cumulative business volume of the international/Hong Kong, Macao and Taiwan reached 490 million pieces, an increase of 27.9% year-on-year. In May, the business volume of express delivery service companies reached 2.51 billion pieces, a year-on-year increase of 25.7%; business revenue reached 21.44 billion yuan, a year-on-year increase of 8.2%. (E-commerce News)
Cross-border newsletter
7. The total value of China's trade goods import and export in the first five months of 2021 is 14.76 trillion yuan
According to CCTV reports, the total value of my country's import and export of goods has continued to improve since the beginning of this year. In the first five months, the total value of my country's import and export of goods was 14.76 trillion yuan, an increase of 28.2% year-on-year. Cross-border e-commerce, as an important force in stabilizing foreign trade, has a more obvious growth rate. According to reports, according to data recently released by the Customs, my country's cross-border e-commerce imports and exports in the first quarter of this year were 419.5 billion yuan, a year-on-year increase of 46.5%. Among them, exports were 280.8 billion yuan, an increase of 69.3%; imports were 138.7 billion yuan, an increase of 15.1%.
The main characteristics of my country's cross-border e-commerce in the first quarter include: cross-border e-commerce has gradually developed independent websites, social networking websites, search engine marketing and other new channels; many manufacturers have moved from offline to online, and the digital level has been significantly improved; from simply focusing on cost-effectiveness, gradually focusing on brand quality, standards, services, etc., and customized personalized products have grown rapidly.
It is reported that in recent years, the scale of my country's cross-border e-commerce has further expanded. Data from the General Administration of Customs shows that China's cross-border e-commerce imports and exports in 2020 were 1.69 trillion yuan, an increase of 31.1% year-on-year. Among them, exports were the mainstay. In 2020, China's cross-border e-commerce exports were 1.12 trillion yuan, an increase of 40.1%, accounting for nearly 70%; in 2020, my country's total import and export of goods was 32.16 trillion yuan, an increase of 1.9% year-on-year.
In the hot trend of cross-border e-commerce, social capital is also constantly increasing its layout. According to Tianyan Check data, there are more than 600,000 cross-border e-commerce-related companies in my country. As of now, my country has added more than 42,000 cross-border e-commerce-related companies this year. Searching for "cross-border e-commerce" on Tianyancha, there are a total of 19,693 related results.
On June 10, the Ministry of Commerce held a regular press conference. When answering a question on the development of cross-border e-commerce, the Ministry of Commerce spokesperson Gao Feng said that in the next step, the Ministry of Commerce will continue to track new characteristics and new trends in the development of cross-border e-commerce, increase policy, management and service innovation, create a good business environment, and promote the healthy and rapid growth of cross-border e-commerce. (E-commerce News)
8. News says that Amazon's internal jury: verdict can be appealed
According to reports, internal documents from Amazon and people familiar with the matter revealed that employees close to being fired by the company can file their case with an internal jury. If employees make a successful appeal, they will be able to resume work. Employees who fail to appeal must choose to leave with less compensation or continue to appeal. The jury could be composed of a manager or five Amazon employees, with some of which will be selected by the company, according to the report. Internal documents seen by insiders show that if employees successfully appeal, they join other teams within Amazon, and the transfer will usually be completed within 60 days. (Sina Technology)
9. On the eve of Amazon Membership Day, several major sellers in Shenzhen were banned.
According to June 23, according to 21 Finance, on the eve of Amazon Member Day (Prime Day), many Amazon big-name stores were banned one after another. It is reported that since the beginning of this year, especially in the past one or two months, many sellers located in Shenzhen have been successively banned from Amazon platform, including multiple cross-border e-commerce sellers known as "Four Young Masters of South China City" and "Five Tigers of Sakata". Several popular Amazon product links, including Patuosun, Aoji, Tongtuo, Yuanren, and Zebao, have all been removed from the shelves. According to reports, Amazon's centralized account ban on big sellers is mainly to crack down on violations of platform rules and rectify false comments and order brushing. (E-commerce News)
10. Google Play can support DOKU payment
June 23rd news, Google Play recently announced the addition of DOKU as a new payment option. DOKU said that in the future, it will continue to improve the types of payment methods in Google Play, so that users can easily obtain paid digital content. DOKU has three major business pillars, namely DOKU e-wallet, remittance payment and payment gateway. Currently, DOKU e-wallet accepts 23 payment methods, has 3.7 million users, and an average transaction value of 300,000 to 400,000 rupiah. It is reported that Google has also updated the Google Play Store in India and added UPI as a payment option. (E-commerce News)
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