#Laogao E-commerce Newsletter# [E-commerce Morning News on June 22]

      Taobao Live Tmall 618 List: Via No. 1 Li Jiaqi No. 2; Douyin 618 Good Products Festival: The total cumulative live broadcast time during the event is about 3,256 years; it is reported that Amazon destroyed millions of unsold inventory every year; Wish announced a relationship with the e-commerce platform PrestaShop; the 2021 Global Brand Top 100 List was released Tencent ranked among the top five in the world...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao Live Tmall 618 List: Via No. 1 Li Jiaqi No. 2

      On June 21, Taobao Live and Taobao Live released the 2021 Taobao Live Tmall 618 ultimate list. The data cycle of this list is 20210601-20210620. Among the most popular Taobao live anchor list, Viya viya, Li Jiaqi Austin, Sydney_Cherie, Lie'er Baby, and Lin Yilun ranked in the top five.

      Judging from the Tmall merchant list of Taobao Live 618, beauty, 3C digital, and household appliances have taken over the "most of the country". Among them, Xiaomi's official flagship store, GERR Gree's official flagship store, Estee Lauder's official flagship store, Haier's official flagship store, and Midea's official flagship store ranked among the top five on the list. (Yibang Power)

2. TikTok 618 Good Things Festival: The total cumulative live broadcast duration during the event is about 3,256 years.

      On June 21, Douyin 618 Good Things Festival released hot news data. The total cumulative live broadcast duration during the event was about 3,256 years, and the cumulative number of viewers is expected to be 5 times the global population. Data shows that maternal and infant products such as bottles, diapers, toys have become the consumption focus of parents born in the 1990s. In terms of regional data, Guangdong, Jiangsu and Zhejiang ranked among the top three with the highest consumption power, and skin care sets, jade bracelets, and mobile phones ranked the top 3 most willing to spend money on users. In addition, the sales performance of crayfish, wolfberry, liquor and other categories in the food field are outstanding, with sales of sleep aid products that highlight the sub-health status of modern people reaching 78 million. (E-commerce News)

3. State Post Bureau: During the 618 period, the national express delivery business volume reached 6.59 billion pieces.

      According to the report on June 22, monitoring data of the State Post Bureau showed that during this year's "618" event (June 1-20), the industry collected more than 6.59 billion express parcels, an increase of 24.24% year-on-year, an increase of 84.16% compared with the same period in 2019. The highest daily processing volume exceeded 400 million pieces, an increase of 11.66% year-on-year, an increase of 67% compared with the same period in 2019 and 25.86% higher than the daily processing volume. (Yibang Power)

4. Alibaba CTO Cheng Li: Platform companies should contribute to China's low-carbon development

      On June 21, Alibaba Group Chief Technology Officer Cheng Li published a signed article in the Overseas Edition of People's Daily, proposing that platform companies should contribute to China's low-carbon development. Cheng Li said that for this year's "6.18", we did not announce the total sales, but chose to disclose the "green GMV". Although this is a small change, we advocate a concept in the industry: platform companies cannot only compare growth rates, but also health; they cannot only compare price, but value. (E-commerce News)

Cross-border newsletter

5. News says Amazon destroys millions of unsold stocks every year

      June 22, ITV News Network reported that Amazon destroys millions of unsold stocks every year, which are usually new and unused. Secret filming by the media at Amazon’s Dunfermline warehouse shows that these inventory is huge. From smart TVs, laptops, drones, hair dryers, top-notch headphones, computer drives, tons of books, thousands of sealed masks, all of which are classified into boxes marked "destroyed". (E-commerce News)

6. Wish announces the establishment of a relationship with e-commerce platform PrestaShop

      June 21 news, cross-border e-commerce platform Wish announced a two-year partnership with e-commerce platform PrestaShop. In this collaboration, merchants can access the direct integration module on the platform for free, which can directly connect merchants to Wish's merchant dashboard and will synchronize merchant products and orders between PrestaShop and Wish. It is reported that PrestaShop is a leading e-commerce platform in Europe and Latin America. (Yibang Power)

7. JungleScout survey: Walmart leads Amazon in online groceries

      June 22 news, according to foreign media reports, a latest survey conducted by JungleScout on 1,000 American consumers showed that although Amazon is currently the largest e-commerce platform in the United States, Walmart is ahead of Amazon in the online grocery field. The survey shows that more than half (51%) of American consumers have purchased grocery items at Walmart recently, while only 23% of consumers have purchased groceries on Amazon. 50% of consumers said they shop on Walmart because they are more familiar with Walmart and have lower prices. (Yibang Power)

8. Dunhuang.com releases incentive policies for June promotion

      On June 21, Dunhuang.com issued an announcement that in order to help Dunhuang online merchants grow sales, the Platform Ecology Department specially formulated a June promotion incentive policy to help merchants sell well and empower Dunhuang online merchant stores to operate. The content of political and policy rights mainly includes rapid withdrawal + rebate + commission exemption. Specifically, during the promotion period, merchants will complete GMV target values ​​at different levels and will give merchants different rights and interests. The application period is from June 22, 2021 to June 29, 2021, and covers all stores. (E-commerce News)

Internet news

9. 2021 Global Top 100 Brands List released Tencent ranks among the top five in the world

      On June 22, the 2021 Kantar BrandZ Most Valuable Global Brand Ranking was released in Cannes. China has 18 brands shortlisted in the top 100 most valuable brands in the world, becoming the second largest number of brands on the list for two consecutive years, further opening up its leading edge with European brands. Chinese brands contribute 14% of the world's top 100 brands. European brands contributed 8%. Among the top ten brands in the world, Tencent once again ranked among the top five in the world, with its brand value ranking higher than its market value ranking. According to the latest global listed companies market value, Tencent ranks seventh in the world. According to the report, Tencent's brand value increased by 60%, far higher than the average value increase of 42% of the world's top 100 brands. (Yibang Power)

10. 58.com Anjuke: 82.7% of graduates rent a house within 2,000 yuan per month

      On June 22, 58.com and Anjuke released the "2021 Graduate Employment and Residence Survey Report". Through surveys on first-tier and some second-tier cities, it showed that Shanghai, Shenzhen and Guangzhou have become the top 3 preferred cities for graduates. 82.7% of graduates rent no more than 2,000 yuan per month, 30% of graduates need family support, and 44.1% of graduates hope to buy a property before the age of 30. (Yibang Power)