#Laogao E-commerce Newsletter# [May 18 E-commerce Morning News]

      Alibaba's first quarter reduction in Groupon was the first time in the past 21 quarters; JD Logistics's first-day IPO margin trading was approximately 116.55 billion yuan oversubscribed by 146.1 times; Alipay: Search for "consumption coupons" from May 17 to 28 to receive consumer rights; Amazon overseas purchase: the proportion of users in China's fourth-tier cities in 2020 reached 32%; Etsy will start its first outdoor promotion event on May 18...

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba: The sales of county-level goods in the platform reached 1.2 trillion yuan in 2020

      On May 17, Alibaba announced that in 2020, the sales of county-level commodity on Alibaba platform reached 1.2 trillion yuan and agricultural product sales were 303.7 billion yuan, continuing to maintain its position as the largest county-level commodity and agricultural product sales platform in the country. It is reported that in 2019, the transaction volume of agricultural products on Alibaba platform was 200 billion yuan, and the transaction volume in 2020 achieved a 50% increase, with a total amount exceeding 300 billion yuan. (E-commerce News)

2. JD Logistics's first-day margin investment of approximately RMB 116.55 billion was oversubscribed by 146.1 times

      On May 18, according to the Hong Kong Economic Daily, based on data from multiple brokerage firms, JD Logistics's first-day prospectus recorded a margin of approximately 116.55 billion yuan, an oversubscription of 146.1 times. Among them, Huili lent 23 billion yuan, Huatai lent 20.1 billion yuan, Futu lent 18.61 billion yuan, Yaocai lent 13 billion yuan, and Xincheng lent 5 billion yuan. Foreign media reported that JD Logistics International has been subscribed in full. It is reported that JD Logistics will end its IPO on Friday and will be listed on May 28. (E-commerce News)

3. Alibaba’s first quarter reduction in Groupon is the first time in the last 21 quarters

      According to the report of the First Financial Daily, Alibaba's 13F report showed that Alibaba's reduction in Groupon in the first quarter was the first time in the last 21 quarters, and it also cleared its position in Lyft. At present, Alibaba's first heavily held stock is Bilibili, and its ADRs hold on Bilibili account for 56% of its disclosed assets, and it also has heavy holdings in Weibo, Xiaopeng Motors, and Momo. It is reported that Groupon was first established in November 2008, and it takes group buying from netizens as its business selling point. Its uniqueness is that it only launches one discount product every day and is limited to one auction per person every day. (E-commerce News)

4. Alipay: Search for "consumption coupons" from May 17 to 28 to receive consumer rights

      According to May 17, today, Alipay’s official Weibo said that from May 17 to May 28, searching for “consumption coupons” or designated brand name on Alipay, so it will save money by buying things. Specifically, if you search Alipay for Alien Family, Watsons, Ziyan Baiwei Chicken, Beaver Home, Dingdong Maicai, Yonghui, Tiexing special air tickets, Yihetang, Wukong Car Rental, Lianhua Jingxuan, Duodian, Hongqi Chain, Yintai, and Taopiaopiao brands, you can get 100 yuan for free. At the same time, searching for "consumption coupons" can enjoy consumer rights at merchants such as Starbucks, Burger King, McDonald's, Liangpin Shop, Baiguoyuan, etc. (E-commerce News)

Cross-border newsletter

5. Amazon Overseas Shopping: The proportion of users in China's fourth-tier cities in 2020 will reach 32%

      On May 17, Amazon Overseas Shopping released the "2020 China Cross-border Online Shopping Trend Insights". Data shows that in 2020, the platform's second-tier to fourth-tier cities increased from 65% to 67% last year, of which 4% to 32% of users in fourth-tier cities increased. China's Prime member consumption latitude, Beijing, Shanghai and Guangzhou rank among the top three, while Huai'an, Tai'an and Fushun have become the three cities with the fastest growth in member consumption power. According to reports, at the end of 2019, Amazon Overseas Shopping cooperated with Pinduoduo to open a pop-up store; in November 2020, Amazon Overseas Shopping reached a cooperation with Baidu Mini Program. (E-commerce News)

6. Etsy will start its first outdoor promotion on May 18

      According to May 17, Etsy recently announced that it will start its first outdoor promotion. Data shows that in the past three months, the search volume of outdoor bars and accessories on the Etsy platform has increased by 234% year-on-year, and the search volume of terrace furniture has increased by 166%. The event will officially start on May 18 (Tuesday) and will last until May 24 (Monday). Starting from May 17, Etsy APP users will be able to enjoy exclusive push and get the first to experience promotional services.

      Etsy said that users can access relevant links and browse value-for-money offers for summer outdoor sales, including terrace home furnishings, backyard entertainment equipment, grass game utensils, etc. According to reports, the most popular products that Etsy will sell include: hand-embroidered picnic blankets, tablecloth game room, large printed linen napkins, lemon patterned door mats, reusable bowl covers, wine wooden tables, handmade courtyard games, personalized herbal marker pens, and personalized lounge chairs. At the same time, the platform stated that sellers participating in this event can decide whether to give discounts at their own discretion, and buyers can enjoy up to 20% discount.

      It is understood that Etsy also stated recently that from May 25, 2021, Etsy will no longer accommodate any gun parts or accessories attached to guns for sale on its platform. Some sellers posted that the items they sell related to guns are not gun accessories, such as tie clips with shotgun images. Another seller issued a request for Etsy's new policy, expressing his hope that Etsy will implement the new policy carefully and conduct in-depth research on it. (E-commerce News)

7. Dunhuang.com: Mexico 3C special products special offline

      On May 17, Dunhuang.com issued an announcement today stating that in order to improve the overall service quality of the platform, the online shipping channel has been adjusted. The platform will take off the Mexico 3C special special line at 14:00 on May 17, closing the order entrance of this line and no new orders will be accepted. The time for resuming online will be notified separately. It is worth noting that the Dunhuang Net Mexico 3C special special offer line will be launched in late April this year, and will be offline in less than one month after it goes online. (E-commerce News)

8. Zenith, a watch brand under LVMH Group, entered JD.com

      On May 17th, today, the Zenith flagship store, a core watch brand under LVMH Group, opened on JD.com. The brand upgrade was achieved based on the previous self-operated flagship store and opened a new POP store. It is reported that during the opening of the brand's flagship store, Zenith will release new products and classic watches such as CHRONOMASTER SPORT, DEFY 21 ULTRABLUE, PILOT TYPE 20. (E-commerce News)

Internet news

9. ByteDance subsidiary applies for registration of the trademark "Farming and Marrying Wife"

      36Kr learned that Tianyancha App shows that recently, Beijing Youzhuju Network Technology Co., Ltd. applied to register the trademark "Farming and Marrying Wife", with international classifications as scientific instruments, education and entertainment, and the trademark status is "Trademark application". The company is a wholly-owned subsidiary of ByteDance (Hong Kong) Co., Ltd. (36Kr)

10. Zhihu's revenue in Q1 2021 was 478.3 million yuan and increased by 154.2% year-on-year

      According to reports on May 17, Zhihu released its first quarter financial report for 2021, which showed that during the reporting period, Zhihu's revenue was 478.3 million yuan, a year-on-year increase of 154.2%; a net loss of 324.7 million yuan, a loss of 201.3 million yuan in the same period last year; an adjusted net loss of 193.6 million yuan, a loss of 161.8 million yuan in the same period last year. In the first quarter, Zhihu's other revenue was 17.1 million yuan, compared with 5.7 million yuan in the same period in 2020. The main reason for the year-on-year growth is the continued growth of its online education and e-commerce services. The report also shows that in the first quarter, Zhihu's average monthly active users were 85 million, a year-on-year increase of 37.7%; the average monthly paid members reached 4 million, a year-on-year increase of 137.8%. (E-commerce News)